Иностранный язык профессионального общения (английский язык). Учебное пособие

Trade shows are also economical ways of getting sales. One of the main benefits of visiting an exhibition is that it is an opportunity for you to meet hundreds of key business people under one roof and network: with the exhibitors, other visitors and expert speakers. This can be valuable to a small business as it saves you time setting up meetings around the country or calling hundreds of companies individually. It is common for business owners to get stuck in a rut, an exhibition is the chance for people to get out of the office and gain some fresh ideas and inspiration from other companies about how to expand your business. There is also the opportunity to meet new suppliers face to face which will particularly interest those visitors who are new to an industry.

Keynote speakers and seminars at an exhibition could be crucial to your company. It is worth taking some time out from the day to be inspired by what the experts have to say about their field and how they got there. Plan in advance what seminars relate to your company and make a note of the timings so you don’t miss them!

1.1.Are the sentences true or false?

1.Trade shows are always open to the public.

2.Exhibiting is a brilliant way to find customers to help your business grow.

3.Center for Exhibition Industry Research (CEIR) has conducted the study about Trade shows.

4.One of the main benefits of visiting an exhibition is to buy products.

5.Visiting an exhibition is a benefit for small business.

6.It is common for business owners to lead a humdrum life.

7.Visiting an exhibition is the chance to miss new suppliers face to face.

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1.3. Read the text and answer the questions.

1.What is the purpose of a trade show?

2.Who can generally attend trade shows?

3.Who sponsors Trade shows?

4.What is one of the main benefits of visiting an exhibition?

5.Why visiting an exhibition is valuable to a small business?

6.Why visiting an exhibition is valuable to business owners?

7.Why is it worth to visit seminars related to your company?

1.4. Spelling.

1.a specific ynusdtri

2.remodenstat new products

3.eradt show

4.main ebenitsf

5.rxepet speakers

6.common for susinesb

7.depaxn your business

8.keynote peaskers

9.rwoth taking

10.make a oent

1.5. There is an invitation to the exhibition. Fill in the gaps with your own ideas.

Dear …,

The world’s largest exhibition for ...., 'NAME OF EXHIB' 2017, is almost upon us (DATE). 'COMPANY NAME' is one of the

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exhibitors this year and we have prepared a huge booth, where we will be presenting some of our new and exciting products, such as

………We will also focus on some of our standard products such as

... and many more. That is why we would like to invite you to come over to have a look at our great booth. You can join us there for a drink and a friendly chat with the 'Company Name'-team. It is the perfect opportunity to get to know each other better and learn more about what we have to offer you.

Your presence will be a great honour for us and we are looking forward to seeing you.

Yours sincerely, …..

2. Read the text.

TRADE EXHIBITIONS AND FAIRS

Trade fairs and exhibitions usually attract thousands of visitors and many potential buyers among them. So foreign trade associations of Russia never lose a chance to exhibit their products at international fairs and exhibitions both abroad and at home. They help promote our goods to new markets and launch new products in the markets already developed.

A great deal of profitable business is done at commercial centres at the exhibitions: new contacts are made, new transactions are concluded, new orders are placed and new markets are established.

This work goes on after the exhibitions as well: enquiries are sent out for the goods our national economy requires and offers are made for the products our new contacts are interested in.

There are traditional fairs and exhibitions that are held annually, for example the Leipzig fair that is organized twice a year - in spring and in autumn in Germany, the Plovdiv fair in Bulgaria, or the Nizhegorodskaya fair in Nizhnii Novgorod.

Also, there are fairs and exhibitions organized on and off and devoted to scientific achievements in this or that field of national economy. They are called accordingly: "Chemistry-2017", "Au- tomation-2017", “Building-2017” “Electronics-2017”, etc.

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About 200 international fairs and exhibitions are held in various cities Russia every year.

The Chamber of Commerce and Industry is responsible for organizing fairs and exhibitions in this country and arranging participation of our associations and enterprises in fairs and exhibitions abroad through VO "Expocentr". There are a lot of specialized exhibitions such as "Mining-2017 and the like.

1.Why does our foreign trade association never lose a chance to take part in trade fairs and exhibitions?

2.What business is done at commercial centers at the exhibitions?

3.What work is done after the exhibitions?

4.How often are fairs and exhibitions held?

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5.What organization is responsible for these fairs and exhibitions?

2.3. Translate into English.

1)внешнеторговые объединения

2)потенциальные покупатели

3)множество выгодных сделок

4)традиционные ярмарки и выставки

5)Торгово-промышленная палата

6)называются соответственно

7)и им подобные

8)специализированные выставки

9)не упускать возможности

10)обеспечивать участие

11)кроме того

2.4. Read and translate the dialogue “Buying tickets to the Trade Exhibition”

-Hello! We would like to book to two tickets to the "Automation2017" Exhibit.

-The "Automation-2017" Exhibit is open from the 4th until the 10th. When would you like to go?

-Tuesday. What date will that be?

-The 6th. Let me check the availability for the 6th. M-mm.

I’m sorry but it’s sold out on the 6th.

-How about Wednesday?

-No. Wednesday is fully booked, too. Let me just go to Thursday…. Yeah, they still have available tickets for Thursday

-Ok. Let’s make it for Thursday.

-May I have your credit card, please?

-I thought we would buy tickets there.

-Exactly. But they request your credit card number to make the booking.

-Ok. Here it is.

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-Thank you. Just a moment. Your booking is confirmed. Here’s the address and travel directions. The exhibit is open from 10 am until 9 pm. You can arrive at any time. Just give this confirmation ticket to the receptionist.

-How much are the tickets?

-25 dollars per person.

-Ok. Fine. Thank you.

-Have a nice day.

2.5. Now make up a similar dialogue with your partner.

3. Match the jobs in the box with the descriptions below.

managing director personal assistant sales representative training officer purchasing manager laboratory technician quality control manager

1.I organize training courses for members of staff-languages, computers, etc.

2.I set up the equipment and do experiments and tests.

3.I am the senior executive.

4.I check that products are made to the right standards.

5.I visit customers and try and increase business.

6.I work with the Managing Director. I am responsible for his diary, organize his travel, and take calls for him.

7.I buy everything the company needs, from raw materials to stationary.

3.1. Read the text below and fill in the gaps with the following words.

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Perrier Vittel

Perrier Vittel is a …. of the Nestle Group. It has millions of ….all over the world. It is the water ….of the group and has many famous …. such as San Pellegrino, Contrex, Panna and Aquarel. There are sixty-seven …. producing billions of litres of bottled water. The main …. of the Nestle Group is Lausanne and there is a network of seventeen other centres on four continents employing 2,500 staff. This research helps produce safe and affordable water for everybody.

A recent new ….. is Nestle Pure Life. The company bottles this water locally in developing countries such as Pakistan and Brazil. Nestle’s interest in water began in 1969 with the …..of 30 % of Vittel. After the …..of Perrier in 1992 the new company Perrier – Vittel became a major part of the Nestle Group. Today water sales represent 8,8 % of the groups …….. The group is the international …… for bottled water with a 15 % … .

A new CEO, Frits van Dijk took over in 2000 and he aims to keep Perrier – Vittel at the front of the bottled water market in both sales and technology.

3.2. Are the sentences true or false?

1.Perrier Vittel is a part of the Nestle Group.

2.San Pellegrino, Contrex, Panna and Aquarel are the brands of Nestle Pure Life.

3.The Nestle Group has research centers all over the world.

4.Nestle Pure Life is bottled in Europe.

5.Perrier – Vittel company became a major part of the Nestle Group in 1969.

6.Nestle Group has 17 % of bottled water in market share.

7.Frits van Dijk began his work in Nestle Group in 2000.

3.3. Look at the organization chart. Use the information from the text above to complete the missing information. The first is done for you.

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1. Parent company

…………………..

Nestle

2 ………………

Perrier Vittel

3.4.Try and draw a similar chart for your company or a company you know. Describe it to the class.

3.5.Many large companies have different departments. Look at them in the box.

Where do these people usually work?

1.Accountants work in the …….department.

2.Scientists often work …………………….. .

3.Sales people………………………. .

4. Lawyers………………………… .

5.PR people………………………… .

6.Training Managers……………….. .

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4. Read the text below and fill in the gaps with the following words.

portfolio, head, range, generated, shelf, worldwide, providing, core, leading

Nestle, whose 1……………office is in Vevey on the shores of Lake Geneva, is the world's 2……………..nutrition, health and wellness company. Although it is Switzerland’s biggest industrial enterprise, only 2 % of sales are 3…………..in Switzerland.

We are a truly global company employing 339 000 (2012) people on every continent. Consequently, our management and staff reflect a truly international outlook. Nestle now produces the world’s favourite brands in 509 factories 4………….

In over 140 years of growth and diversification, we have never lost sight of our 5………….business: 6………………..consumers with the best tasting, most nutritious choices in a wide 7………………of food and beverage categories and eating occasions, from morning to night.

Our mission is "Good Food, Good Life“. Most people know us through our brands. Our 8………………..covers almost every food and beverage category, and our brands are present on almost every supermarket 9……………... Some products – like NESCAFE, NESTLE, NESTEA, BUITONO, MAGGI and FRISKIES – are sold in more than 100 countries.

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4.1. Are the sentences true or false?

1.The head office of Nestle company is situated in Switzerland.

2.Nestle is the biggest industrial enterprise in the world.

3.In 2014, 339,000 people were employed in Nestle company.

4.There are more than 400 factories in the world.

5.Nestle company’s motto is "Good Food, Good Life“.

6.MAGGI and FRISKIES are produced by Nestle company.

7.Nestle products are sold in more than 100 shops.

4.2. Match the words with their explanations.

4.3. Complete the phrase with the correct preposition.

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