Английский язык для студентов направлений подготовки 38.03.01 «Экономика» и 38.03.02 «Менеджмент». Учебно-методическое пособие

use of this network will increase.

The files were where she had left them.

Задание 11. Переведите на русский язык. Обратите внимание, как передаются предлоги с английского языка на русский. Составьте на английском языке 3 вопроса к тексту.

Job Prospects in the USA

Supplies and Special Services. Positions similar to some of those already described are offered by the following services that support advertising: marketing research organizations , television and radio producers, film producers, art studios, photographers, producers of display materials, typographers, photoengravers, and product and package designers.

Job Prospects. More than 0.1% of the US, population work in advertising, but their numbers are expected to grow rapidly. Opportunities for rapid advancement are generally greater in advertising than in most other industries.

How rapidly a person moves up in responsibilities and pay is based largely on his own efforts, more than on age or length of employment. For women, opportunities in advertising – at least in advertising agencies and in retailing –tend to be greater than in most other business enterprises.

Задание 12. Переведите текст Advertising Strategies and Appeals

на русский язык и составьте список терминов, используемых в литературе по экономике, с переводом на русский язык.

Advertising Strategies. Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.

Slogans. Advertisers often use slogans that sound great but mean little or nothing. “See Charley Prince for Your Printing Needs. Remember, Charley Is the Prince of Printers. " Charley is not fooling anybody; people know that he is not really a prince. Yet advertisers seem to feel that such slogans, when repeated often enough, do increase sales.

Rational Appeals. Rational appeals rely upon logic or reason to convince the consumer to buy a product. 'Our Cookies Contain 25% Fewer Calories Than the Next Leading Brand”. This is an example of an advertisement that appeals to reason. Ads for health foods, pain relievers

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and home remedies tend to use this technique.

Emotional Appeals. Emotional appeals rely upon the use of psychology to get the advertiser’s message across.

Testimonials. These are the advertisements in which famous people claim they use and enjoy a particular product. Ads for sports equipment frequently rely on this strategy.

The Bandwagon. The bandwagon appeal implies that everybody is using a particular product, and that if you don’t, you will be left out. The term derives from the practice, during nineteenth-century circus or political parades, of jumping on or following behind the wagon carrying the band. Soft drink and automobile ads use this appeal.

Popularity. Some advertisements suggest, that simply by using the advertised product you will be popular or find romance. Toothpaste ads showing moments of romance between handsome young men and women are typical of these kinds of campaigns.

Every day you as a consumer are the object of the marketing efforts of American and foreign companies that want your business. The advertising on television and radio and in the newspaper flyers that come to your house are just some of the ways that sales promotions reach you. Can you think of other ways? Most of these marketing strategies represent honest efforts to convince you to buy a product or service. Nevertheless, you are responsible for evaluating advertising directed at you, separating fact from emotion, and deciding whether or not to buy the products and services available for the people that year?

ВАРИАНТ № 3

Задание 1. Установите все значения следующих многозначных слов, используя словари и справочники.

Reference design to trust profit bill

Задание 2. Расшифруйте следующие сокращения слов, используемых в английской деловой корреспонденции.

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Задание 5. Поставьте предлоги после глагола, чтобы получить указанные значения слов. Уточните правильность выбора по словарю.

Задание 6. Образуйте причастия в нужной форме из глаголов в скобках. Переведите предложения на русский язык.

He was reading the letter while (to talk).

(to plan) the business trip to establish personal contacts with the company he left the office.

Задание 7. Определите предложение, содержащее независимый причастный оборот, и переведите его на русский язык.

The training for the engineers being arranged at our centre, we need not send the specialists abroad.

We need new equipment according to the highest standards existing in the world today.

Looking for new machinery for our plant we achieved some success.

Задание 8. Определите, в каком предложении используется герундий. Переведите это предложение на русский язык.

He does not mind working hard to achieve success.

Their production corresponds to the highest standards existing in the world today.

He will reply to all your questions concerning the design of our equipment.

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I’d like my car serviced.

He considered me as a candidate for this position.

Задание 10. Определите в предложениях слова, выполняющие функции подлежащего и сказуемого. Переведите предложения на русский язык.

The delay in delivery of the equipment was caused by the strike in the port.

If you have no objection, I think you agree to what I suggest.

All employees who have worked for our firm five or more years are given extra holidays.

Задание 11. Переведите на русский язык. Обратите внимание, как передаются предлоги с английского языка на русский язык. Составьте на английском языке 3 вопроса к тексту.

Some facts about advertising as a career in the USA

Advertisers. Most companies that advertise extensively have advertising managers, or brand managers. Since these people help to coordinate the company’s advertising program with its sales program and with the company’s advertising agency? They must have aptitudes for both advertising and management.

Media. All media uses salesmen to sell advertising space or broadcasting time. Media salesmen must be knowledgeable about business and skilled in salesmanship.

Advertising agencies. A variety of specialists are required in an advertising agency because it develops advertising programs, prepares advertisements, and places them in the media. Those interested in advertising research and fact gathering should know both statistics and consumer psychology. Competence in media planning and evaluation is essential for the career in media. The media buyer must identify and determine the most effective media in which to expose the advertising messages, and purchase space or time in these media.

Задание 12. Переведите текст Prosperity Decade in the USA на русский язык и составьте список терминов, используемых в литературе по экономике, с переводом на русский язык.

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Prosperity Decade in the USA

The 1920s were a period of great change in American life that lasted nearly ten years. The First World War had just ended, and a time of gay abandon, economic prosperity, and social change had set in. The automobile was providing the young people with more chances to get away from parental authority. Breaking the law could be acceptable and even commonplace. The tone of the times was one of excitement, of excesses, of new freedom. Such catch phrases as “The Golden Twenties”, “The Jazz Era”, “Prosperity Decade”, “The Boom” are used about those years.

During the 1920s many people made money by buying shares, or stocks, in different companies. The price of a company’s stock depends on business condition. If many buyers want to buy stock in a company, the price of the stock will rise. If many stock owners want to sell their stock, the price will go down. In the 1920s stock prices seemed to go in only one direction: up. There were stories of shoeshine boys and office workers who made fortunes in the stock market in one day.

People were making more money than ever before. Companies used advertising to encourage people to buy their products. Advertising became important to business during the 1920s.

Another way of encouraging people to buy more goods was called installment buying. When people bought a thing on the installment plan, they had to pay only a small part of the total price for the thing. Each month they paid another small some, called an installment. People paid installments until they had paid the whole price of the thing they had bought.

КОНТРОЛЬНАЯ РАБОТА № 4

ТЕМА: International economic cooperation. Международное

экономическое сотрудничество. / Management and types of communication. Менеджмент и средства передачи информации.

Для того, чтобы правильно выполнить контрольную работу № 4, необходимо изучить следующие разделы курса английского языка, используя рекомендуемые пособия и справочные материалы с указанными конкретными страницами для ознакомления.

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1. Английский и американский варианты английского языка

British English (BE) and American English (AE). Основные различия и особенности каждого варианта. / См. Пос. 3. Стр. 76 - 78.

2. Неличные формы глагола. Причастие, герундий, инфинитив. Инфинитив и обороты с инфинитивом. Опознавание и

особенности перевода инфинитива на русский язык./ См.

Пос.1 стр. 164-168, Пос.2 стр.157-160. 3. Модальные глаголы и их эквиваленты.

(can, could, may, might, must, have to, be to, ought to, should, need). /

См. Пос.1 стр.131-134, Пос. 2 стр.147-150, Пос.3 стр. 133-139, Пос. 4 стр. 58-76, Пос. 5 стр.80-89.

4. Союзы и союзные слова для образования придаточных предложений – that, what, where, why, /after, before, since, because, as, / in order that, though, although и др.

Рекомендуемые учебные пособия и справочные материалы * Пос. 1. Агабекян И. П. Английский для экономистов / И. П. Агабекян, П. И. Коваленко. – Изд.7-е доп. и перераб. – Ростов н/Д :

Феникс, 2006. – 413 с. – (Высшее образование)

* Пос. 2. Зайцева С. Е. Английский язык для экономистов. Course for Students in Applied Economics : учеб. пособие / С. Е. Зайцева,

Е. С. Шибанова – М.: КНОРУС, 2008. – 184 с.

*Пос. 3. Богацкий И. С., Дюканова Н. М. Бизнес-курс английского языка. / И. С. Богацкий, Н. М. Дюканова – Киев, 2003. – 352 с.

*Пос. 4. Английская грамматика для всех: Справ. пособие./ И. П. Крылова, Е. В. Крылова. – М.: Высш. школа, 1989. – 279 с.

*Пос. 5. Цветкова Т. К. Путеводитель по грамматике английского языка: учебное пособие. / Т.К. Цветкова – Москва: Проспект, 2011. – 168 с.

ВАРИАНТ № 1

Задание 1. Определите слова, используемые в американском варианте английского языка, и переведите их. Уточните ваш выбор по словарям и справочникам.

Apartment, taxi, lift, subway, chemists', baggage, lorry, labour, honor, fiber, offense, analyze, mail

Задание 2. Переведите термины из области бизнеса на русский

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язык. Составьте два предложения с любыми терминами.

Fax, business correspondence, press release, invoices, telex.

Задание 3. Переведите предложения, используемые в телефонном разговоре, на русский язык. Укажите инфинитивы и определите их функции в предложениях.

-I'd like to speak to your Commercial Director.

-Our agent wants to talk to you immediately.

-These are the prices to be discussed today. Hold on, please!

-Give me the contract to be signed. Do you hear me?

Задание 4. Переведите следующее предложениe на русский язык, обращая внимание на перевод союзов.

As we are in close touch with the market now, we are informed that our companies can quote lower prices.

Задание 5. Переведите на русский язык правила передачи номера телефона в телефонном разговоре.

A business call

Each digit is spoken separately, i. e. no figure above nine is used.

In US usage "zero" (and sometimes "nought") may replace "oh" or "zero".

The figures are usually grouped rhythmically in pairs ( pairing from the right).

If the two digits of a pair are the same, it is usually spoken as "double three" etc.

An exception is the GB emergency call 999 which is always "nine'nine'nine".

In numbers which include a code number, the code is to be separated by a pause.

For example:

01-629 8344 - 'ou' one //'six' two nine/'eight three /'double four.

Задание 6. Перепишите, переведите письмо на русский язык и составьте один вопрос к тексту.

6th May, 2009

Dear Mr. Editor,

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I have been a subscriber to your journal for 6 years. Never since has there been a failure in the delivery of the journal for which I am grateful. I am awfully sorry to present my complaints but I have not received the March and the April issues. I would kindly ask you to inquire into the matter if it is not too much trouble for you.

Yours respectfully, Reader Johnson S.

Задание 7. Переведите текст Launching a business на русский язык и составьте список терминов, используемых в литературе по экономике, с переводом на русский язык.

Launching a business

There are numerous reasons people think about owning a business of their own. Personal independence, unlimited profit potential, the opportunity to work at something that they love and at hours they choose are some of the reasons people have given for trying entrepreneurship.

Unfortunately, the record shows that two out of three new businesses fail within their first four years. The problems that face small business are taxes, slow sales, the high cost of borrowing money and competition from other businesses. On the bright side, the innovativeness of entrepreneurs in small businesses enables a small business to react quickly and successfully to changing times.

Small business produces twice as many innovations per employee as larger firms. Those innovations are the source of new jobs and new opportunities for entrepreneurs. Large and small businesses are organized in different ways to meet their objectives.

Задание 8. Переведите текст об интернете на русский язык. Cоставьте два вопроса к тексту на английском языке.

The Internet, the global computer network which embraces millions of users all over the world, began in the United States in 1969 as a military experiment.

It was designed to survive a nuclear war. Information sent over the Internet take the shortest path available from one computer to another. Because of this, any two computers on the Internet will be able to stay in touch with each other as long as there is a single route between them. This technology is called packet-swithing. Owing to this technology, if some

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computers on the network are knocked out (by a nuclear explosion, for example), information will just route around them.

One such packet-swithing network which has already survived a war is the Iraqi computer network which was not knocked out during the Gulf War.

Most of the Internet host computers (more than 50%) are in the US, while the rest are located in more than 100 other countries.

Although the number of host computers can be counted fairly accurately, nobody knows exactly how many people use the Internet, there are millions worldwide, and their number is growing by thousands each month.

Задание 9. Ответьте на вопросы на английском языке. Do you save money?

Where do you keep your money – in the bank or at home and why?

ВАРИАНТ № 2

Задание 1. Определите слова, используемые в американском варианте английского языка и переведите их. Уточните ваш выбор по словарям и справочникам.

billion, luggage, petrol, time table, motorway, cab, railroad, movies, honour, labour, defence, organize, dialog

Задание 2. Переведите термины из области бизнеса на русский язык. Составьте два предложения с любыми терминами.

offers, price lists, written inquires, service providers, telex reply, currency

Задание 3. Переведите предложения, используемые в телефонном разговоре, на русский язык. Укажите инфинитивы и определите их функции в предложениях.

-Where are you calling from? I want you to speak in English. -Your task is to ask her what director’s telephone number is.

-What do you know about modifications to be made? –Sorry, I can’t hear a thing. I’ll call you back.

-The secretary called and left a message .The talks are likely to begin

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on Monday.

Задание 4. Переведите следующее предложениe на русский язык, обращая внимание на союзы.

As it is our first order we’d certainly like our inspector to be present at the tests to be carried out soon.

Задание 5. Переведите на русский язык правила передачи номера телефона в телефонном разговоре.

Each digit is spoken separately, i.e. no figure above nine is used.

In US usage "zero" ( and sometimes "nought") may replace "oh" or "zero". The figures are usually grouped rhythmically in pairs (pairing from the right). If the two digits of a pair are the same, it is usually spoken as "double three" etc.

An exception is the GB emergency call 999 which is always "nine'nine'nine". In numbers which include a code number, the code is to be separated by a pause. For example:

01-629 8344 - 'ou' one //'six' two nine/'eight three /'double four.

Задание 6. Перепишите, переведите письмо на русский язык и

составьте один вопрос к тексту. 10th May, 2010

Dear Dr. Winston,

Thank you very much for your kind letter and for the copy of the Journal and 20 reprints. I find the journal interesting and useful and I may only wish that future issues will be as interesting as this one.

At the present moment I have no new contributions to make to your journal. I was very glad to have had this opportunity to make your acquaintance by correspondence and I am looking forward to meeting you personally.

Best personal regards, Yours sincerely, Victor B. Smirnov

Задание 7. Переведите текст A sole proprietorship and a partnership на русский язык и составьте список терминов, используемых в литературе по экономике, с переводом на русский язык.

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