Английский язык для профессиональной практики. Учебное пособие

network profile, a sales pitch, a comprehensive list of services and a bio. If you have this much information on your card, you are most certainly losing the recipient's attention due to information overload.

You want to include enough to pique the interest of the recipient and make it memorable, without making his or her head spin. Skip the kitchen sink, and keep your business card simple by being selective about the information you include.

Make Sure It Is Legible

Funky fonts are fun, but there's a time and a place for them, and your business card usually isn't the right place. Make sure the fonts you use on your business card aren't too small, too fancy, or distorted in some way, making your card difficult to read.

Do you want to add some spice to your card? Let your logo be the design element that adds interest and keep the text simple and straightforward.

Avoid Full Coverage

With affordable business card printing, it's very common to have fullcolor text and designs on both sides of your business card. But, avoid the temptation to completely cover every white space on your card, unless absolutely necessary.

It's impossible for your recipient to make notes or jot down a memory trigger when there is no room to write, when there is a dark color covering the entire surface, or when a high-gloss finish is applied to both sides. For those who regularly use business cards for note-taking, your black, glossy card may not make the cut for them.

Get Them Professionally Printed

While you could print your own business cards at home on your inkjet printer with perforated business card paper, please consider professional printing instead. Unless you have commercial printing capabilities, DIY business cards might not make the best first impression.

You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the impact of handing over a homemade business card isn't the same as cards that are printed professionally.

Design for Your Audience

If you have multiple businesses, you may consider using the front of your business card for one venture and the back for the other. In some cases, when the two businesses complement each other or are loosely connected, this may work.

However, if you have two opposing identities -- let's say you're a graphic designer by day and a tow truck driver at night -- you should create a business card for each business to avoid confusion and speak directly and appropriately to each distinct audience.

Use Special Finishing Options Carefully

There are so many ways to make your business card stand out when it comes to the design. I have seen some very effective business cards that use

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attention-getting finishing features such rounded corners or other die cuts, holes punched through, unusual sizes, embossing, foil accents, and folds that can turn a simple card into a mini-brochure.

Any of these options may work for your business card, but make sure you are selecting a finish that is relevant to your brand, not just something cool to try.

Consider a Call to Action

While I recommend keeping your business card simple and streamlined, that doesn't mean you can't use some valuable real estate for a special offer or other call to action. Craft a short message that offers a discount, directs the recipient to your website, or provides a tip that will be relevant and useful to the reader.

If you hit the mark with a specific call to action or other helpful information, you can make your card instantly memorable and generate more leads in the process.

2. Prepare your own business card.

FINAL TASKS Personalized realistic role plays

Describe a situation in which you have to speak English when you meet people face to face, for the first time or meeting again, describing factors like this:

1 Arranged meeting/ Meeting by chance

2 Venue (= place where you meet, e.g. conference/trade fair, reception of your building, meeting room in their building, cafeteria, lift, airport, plane, bus, train, station, hotel)

3 You travelled to the venue/ The other person travelled to the venue/

Both?

4 Meeting for the first time/ Meeting again?

5 What you already know about each other (names, company, role, family, country, etc)

6 Previous contact with that person (previous meeting, telephone to arrange the meeting, email to send an agenda for the meeting, etc) and time since then

7 Formality (very formality/ formal/ medium formality/ fairly informal/ very casual)

8 Good topics of conversation (venue, things going on around you, sport, weather, travel, countries, companies, jobs/ roles, the last time you were in contact, people you both know, food and drink, business conditions, present projects, products/ services, etc)

9 Exchange business cards?/ Already exchanged business cards?

10 What will happen after the small talk (really start the meeting, have to meet other people, introduce to others, back to work, back to your desk, take to a meeting room, event starting, reach your floor, etc)

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Roleplay that situation with your partner, with you as yourself and your partner as the foreign person who you will meet. If you are roleplaying the small talk before a business meeting, don’t discuss the actual agenda of the meeting, just skip to the similar social language at the end. Note that the list above is not a format for such a conversation, it’s just background information that your partner will need to play their role.

2. What should you know, if your business partners are from: Japan, Italy, Middle East etc.?

Prepare the report about cross cultural business communication.

UNIT IV

BUSINESS TRIP

LEAD -IN

How often do you travel by air,rail,road and sea?

What do you enjoy about travelling?What do not you enjoy? Put the following in order of importence to you when you travel. comfort / safety/ price/ reliability speed

Does the order change for different types of travel?

READING

1. Read the text. How often do you go to the business travel? What advice would you give to your partner before his or her first business travel? Give a short presentation.

Travel

A business trip is a type of travel that can be undertaken for a variety of job-related reasons. Business trips can be necessary to meet or entertain clients, visit other facilities within the same company, or attend trade shows and seminars. These trips can be either mandated or optional, and they are usually paid for by the employer. Business trips can also be tax deductible in some areas, as can various expenses incurred during these trips. In some cases, business travel can be avoided in favor of voice over Internet protocol (VOIP) teleconferencing, and other telepresence technologies that are less expensive than physically sending employees to distant locations.

Travel for business is an activity that can have a variety of different purposes, from scouting new business opportunities to entertaining clients. Many jobs require no travel at all, while others are likely to require a business trip from time to time, and certain professions involve constant travel. One reason many people are sent on intermittent business trips is to attend trade shows and conferences. Employees are often paid to attend these events, since insights into new technologies and concepts are often provided, and having employees there to represent the company may be useful to a business in a variety of ways.

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Due to the many different reasons for this type of travel, each business trip can be different. It is sometimes even possible to combine a pleasure trip with a business trip, though that can depend on the policies of the specific company. This type of combined trip can affect the expenses that may be deducted for tax purposes, because lavish and unnecessary spending does not usually qualify for tax deductions. Some employers may also disapprove of family members or friends accompanying their employees on business trips, due to potential for distractions and other factors.

The existence of teleconferencing and telepresence technologies, especially those that make use of the Internet, can affect the decision mayor organisation process when determining whether to send an employee on a business trip. These trips are often expensive, and can result in reduced productivity due to disrupted work schedules. Many activities that were traditionally accomplished during business trips, such as training personnel in other company facilities, can be easily accomplished using various teleconferencing solutions. Some businesses still see an advantage in face to face contact, especially when entertaining clients, but the choice of whether to use a business trip or long distance communication technologies can often be purely economic in nature.

Ordering business travel

Before the travel is ordered, the trip must have been sanctioned by the appropriate immediate manager. In order to ensure that the planned trip has been ordered, the traveller must produce a travel order (applies both to employees and to individuals with research funding managed by your organisation if these funds are to pay for the travel). The travel order must be approved by the supervisor and submitted with the travel claim after the trip has taken place.

Ordering must take place as soon as possible before the start of the trip. With consideration to environmental impact, duration and safety, travel must be undertaken with the most cost-effective alternative. Any deviation from these criteria must be approved by the supervisor by email with the reason clearly stated.

Any demands from financiers as to how funds are to be used must be taken into consideration within the framework of these rules.

Travel claims

Following the traveller’s return from a business trip/event, a travel claim must be produced in your organisation’s travel claim system.

The completed travel claim shall be signed and submitted to either an attester or reviewer at the relevant department in accordance with that department’s processing rules. The travel claim shall be transferred for registration in Primula electronically. A traveller may not attest their own travel.

Travel claims must be submitted as soon as possible after the traveller’s return, but by no later than within three months. Travel claims received more than three months after the completed trip will not be approved.

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When submitting the travel claim, you must attach:

•Conference programme/list of participants or another document that confirms that the trip was undertaken

•Receipts for accommodation not invoiced to your organisation

•Receipts for expenses for taxis or other transportation for which your organisation is liable for the costs

•Receipts for meals for business entertainment including the stated purpose and list of participants

•Receipts for all other expenses related to the trip and for which reimbursement is claimed.

2.React to the statements.

business travel can not be avoided in favor of voice over Internet protocol (VOIP) teleconferencing, telepresence technologies.

The employers may also disapprove of family members or friends accompanying their employees on business trips.

The travel ordersould not be approved by the supervisor and submitted with the travel claim after the trip has taken place.

Many activities that were traditionally accomplished during business trips can be easily accomplished using various teleconferencing solutions.

Some businesses still see an advantage in face to face contact.

COMMUTICATION 1. Read and present the dialog.

At a hotel Reservations

Receptionist: Good morning. Welcome to The Grand Woodward Hotel. Client: Hi, good morning. I'd like to make a reservation for the third

weekend in September. Do you have any vacancies?

R: Yes sir, we have several rooms available for that particular weekend. And what is the exact date of your arrival?

C: The 24th.

R: How long will you be staying? C: I'll be staying for two nights.

R: How many people is the reservation for? C: There will be two of us.

R: And would you like a room with twin beds or a double bed? C: A double bed, please.

R: Great. And would you prefer to have a room with a view of the ocean? C: If that type of room is available, I would love to have an ocean view.

What's the rate for the room?

R: Your room is five hundred and ninety dollars per night. Now what name will the reservation be listed under?

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C: Charles Hannighan.

R: Could you spell your last name for me, please? C: Sure. H-A-N-N-I-G-H-A-N

R: And is there a phone number where you can be contacted? C: Yes, my cell phone number is 555-26386.

R: Great. Now I'll need your credit card information to reserve the room for you. What type of card is it?

C: Visa. The number is 987654321.

R: And what is the name of the cardholder? C: Charles H. Hannighan.

R: Alright, Mr. Hannighan, your reservation has been made for the twenty-fourth of September for a room with a double bed and view of the ocean. Check-in is at 2 o'clock. If you have any other questions, please do not hesitate to call us.

C: Great, thank you so much.

R: My pleasure. We'll see you in September, Mr. Hannighan. Have a nice

day.

2.Match the words and phrases below which have the same meaning. For each pair decide which is British English and which is American English.

1 subway / 2 city centre/ 3 carry-on baggage/4 one way/ 5 return/ 6 freeway/ 7 rest room/ 8 elevator/9 coach class/ 10 timetable/11 car park

a.motorway/ b.lift/ c.public toilet/ d.schedule/ e.economy class/ f.single/ g.paryour organisationng lot/ h.underground/ i.hand luggage/j. round trip/ k.downtown

3.Read and present the dialogs with your partner.

Dialog 1. Hotel reservation. Reseptionist: Hello, Joronen Hotel.

Client: Hello. I'd like to make reservations for 3 nights beginning March 5. R: Yes, of course. What your organisation and of room would you like? C: I'd like a double room. How much would that be?

R: A double room is $50.00 a night. C: O.K. I'll take it.

R: What is the name, please?

C: The name is John, Pam and Liisa. R: And what time are you arriving?

C: We're planning to arrive around 8:00 in the evening. R: Very well. We'll have your room ready for you.

C: OK. Thank you.

R: Thank you for calling Joronen Hotel.

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Dialog 2. Reservation. Client: Hi there, I want to reserve a hotel room.

Receptionist: No problem at all. Could I have your full name, please? C: Sure, John Toms.

R: Hi, Mr. Toms. I'm Michelle, at your service. When do you need the room?

C: My plans are to be there June 14th to the 17th.

R: We have new room rates, sir. Will that be acceptable to you? C: It depends on the price, of course. What is it?

R: It's $340 a night.

C: I have no problem with that. R: Great!

R: Great, Mr. Toms. Your reservation is confirmed. Now all I need is your phone number.

C: Of course! It's 626-532-4576.

R: Thank you so much, Mr. Toms. We look forward to seeing you!

4. Read the text. What your organisation of accommodation do you prefer in your business travel? Give a short presentation.

Hotel rooms

Hotels used in conjunction with travel must be booked via your organisation’s contracted travel agent. In the first instance, hotels contracted as part of a framework agreement shall be used. Reservations shall be made in plenty of time to ensure that the price is not abnormally high with consideration to the price situation at the place in question or other circumstances. The standard of the hotel should be appropriate to the nature of the trip and, generally your organization, good mid-standard hotels should be booked where these are available. Hotels that are environmentally certified or that can otherwise demonstrate active environmental work shall be chosen when possible, providing that this does not conflict with the rules mentioned above.

For longer stays, other alternatives (such as renting a small apartment) should be used, where possible. Exceptions to the above rules may be possible in the event that a specific hotel has already been chosen by the organisers of the congress or conference.

In normal situations, the hotel shall be paid for using a payment card with personal liability for payment or a so-called e-voucher. If, during the business trip, a traveller is accompanied by someone who is not travelling on your organisation’s behalf, the costs for this other person will not be paid by your organisation. If a traveller shares a hotel room with someone who is not participating in the business event, the cost incurred by the other person will be considered to be 25% of the cost of a double room.

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5. Read and present the dialogs. Role play them in small groups.

Dialog 1. Check in Reseptionist: Welcome to “Splendide”. May I help you? Client: I’d like to check in. I have a reservation.

R: What’s your name, please? C: Dan Ashton.

R: Yes Mr. Ashton. You requested a single room for four nights, is that correct?

C: Yes, that’s right.

R: Could you fill in the registration form, please. Thank you. Your room number is 7209. Here’s your key. Enjoy your stay at “Splendide”. Would you like assistance with your bags?

C: No thanks, I only have one. I can manage.

Dialog 2. Check in.

Client: I have a reservation under the name of Toms. Reseptionist: Could I see your ID, please, sir?

C: Of course! Let me take it out of my wallet.

R: Thank you, sir. Now, do you have a credit card, sir? C: Yes, of course. Is American Express okay?

R: I'm sorry, sir. Only VISA or MasterCard. C: In that case, here's my VISA.

R: Thank you. Your room number is 6074, queen bed, nonsmoyour organisationng. Is that agreeable to you, sir?

C: Yes, I'm easy to please.

R: Very good. Here is your room key, sir. If you need anything at all, please dial 0.

Dialog 3. Check in.

Reseptionist: Good afternoon. Welcome to the Grand Woodward Hotel. How may I help you?

Client: I have a reservation for today. It's under the name of Hannighan. R: Can you please spell that for me, sir?

C: Sure. H-A-N-N-I-G-H-A-N.

R: Yes, Mr. Hannighan, we've reserved a double room for you with a view of the ocean for two nights. Is that correct?

C: Yes, it is.

R: Excellent. We already have your credit card information on file. If you'll just sign the receipt along the bottom, please.

C: Whoa! Five hundred and ninety dollars a night! R: Yes, sir. We are a five star hotel after all.

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C: Well, fine. I'm here on business anyway, so at least I'm staying on the company's dime. What's included in this cost anyway?

R: A full Continental buffet every morning, free airport shuttle service, and use of the hotel's safe are all included.

C: So what's not included in the price?

R: Well, you will find a mini-bar in your room. Use of it will be charged to your account. Also, the hotel provides room service, at an additional charge of course.

C: Hmm. Ok, so what room am I in?

R: Room 487. Here is your key. To get to your room, take the elevator on the right up to the fourth floor. Turn left once you exit the elevator and your room will be on the left hand side. A bellboy will bring your bags up shortly.

C: Great. Thanks.

R: Should you have any questions or requests, please dial 'O' from your room. Also, there is internet available in the lobby 24 hours a day.

C: Ok, and what time is check-out? R: At midday, sir.

C: Ok, thanks.

R: My pleasure, sir. Have a wonderful stay at the Grand Woodward

Hotel.

6. Read and translate the text.

Business travel lifestyle.

According to the Bleisure Report, a report which examined the intersection of business and leisure, nearly half of business travelers add personal days to “every trip” or “most trips.” Eighty percent of business travelers are in favor of mixing more leisure into trips, while only 25% claim they don’t have enough time to.

The amount of travelers subscribing to the new business travel lifestyle will continue to grow. Six out of ten respondents are more likely to mix business and pleasure on trips than they were five years ago and 61% of business travelers claim they have the best job in the world, largely due to the travel culture integrated with the position. Travel companies will be faced with a slew of new opportunities to innovate and design products and services that make business travel more seamless, more productive and more inspiring.

7. Read and present the dialogs. Role play them in small groups.

Dialog 1. Hotel Services Room Service: Hello. Room service.

Client: Hello, I'm calling from room 234.I would like to order dinner. RS: What would you like to order?

C: I'd like the roast beef dinner, with mashed potatoes and green beans. RS: Would you care for something to drink with dinner'?

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C: Ah, yes a large glass of milk.

RS: Any dessert?

C: A dish of vanilla ice cream

RS: Thank you. We'll bring it up in about thirty minutes.

Dialog 2. Check your organisation out. Reseptionist: Good morning. May I help you?

Client: Yes, I´d like to check out now. My name´s Nadstoga, room 987. Here´s the key.

R: One moment, please, sir. ... Here´s your bill. Would you like to check and see if the amount is correct?

C: What´s the 10 pounds for?

R: That´s for the phone calls you made from your room. C: Can I pay with traveller´s cheques?

R: Certainly. May I have your passport, please? C: Here you are.

R: Could you sign each cheque here for me? C: Sure.

R: Here are your receipt and your change, sir. Thank you. C: Thank you. Goodbye.

At the airport

Dialog 3.Check-out / Getting to the airport Reseptionist: Did you enjoy your stay with us?

Client: Yes, very much so. However, I now need to get to the airport. I have a flight that leaves in about two hours, so what is the quickest way to get there?

R: We do have a free airport shuttle service.

C: That sounds great, but will it get me to the airport on time?

R: Yes, it should. The next shuttle leaves in 15 minutes, and it takes approximately 25 minutes to get to the airport.

C: Fantastic. I'll just wait in the lounge area. Will you please let me know when it will be leaving?

R: Of course, sir. Oh, before you go would you be able to settle the minibar bill?

C: Oh yes certainly. How much will that be?

R: Let's see. The bill comes to $37.50. How would you like to pay for

that?

C: I'll pay with my Visa thanks, but I'll need a receipt so I can charge it to my company.

R: Absolutely. Here we are sir. If you like you can leave your bags with the porter and he can load them onto the shuttle for you when it arrives.

C: That would be great thank you.

R: Would you like to sign the hotel guestbook too while you wait?

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