Английский язык для профессиональной практики. Учебное пособие

READING

1.Read the article and match the headings below to paragraphs 1,2,3,4, and 5.

1.Cell phone Addiction.

2.Wearing dirty, scuffed or unpolished shoes.

3.Failing to reply to invitations.

4.Omitting the words “please”, “thank you”, “excuse me” and “you’re welcome” from your vocabulary.

5.Eating with no regard for manners.

New life - new manners

Developing new habits to mind your manners.

January is typically the month when most people think about making resolutions or setting goals for the New Year. With all good intentions, resolutions soon go by the wayside, and we continue in our old ways. By now yours are probably nothing more than a distant memory. Why not take a new approach? Instead of making resolutions or setting goals, consider developing new habits. Of course, we are thinking of developing new habits that fall in the realm of civility that which is sorely missing in today’s world. However, if you look at your own behaviors, there are more than a few habits you could change or new ones you could develop that would help at least your world become a more civilized place.

Check the list for developing new habits and see which ones might apply to you.

1.Do you have to have your cell phone with you at all times and in all places? Do you feel naked or lost without it? Does it need to be turned on or visible wherever you are? Do you answer every call, text or email that comes in no matter where you are? If you can say “yes” to any or all of those questions, consider developing a new habit. Keep your phone off and out of sight in the company of others. When you have your phone on or carefully place it where you can keep an eye on it, you are sending a message that the people in your presence are not as important as someone who might be about to call, text or send you an email.

2.Do you talk with food in your mouth? Chew with your mouth open? Wave your utensils in the air to make a point? Use your napkin to blow your nose? Eat with your elbows on the table? If so, your new habit might be paying attention to your table manners and remembering what your mother taught you. If you weren’t listening or have simply forgotten, there are resources that can help you develop good habits when dining with others.

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3.When an invitation to an event arrives, get into the habit of checking your calendar immediately and sending your response. Your host needs to know how many people to plan for so failing to reply is beyond thoughtless.

4.Getting in the habit of using those simple words can make a big difference in your interaction with others. Their use identifies you as a considerate person. And please try to remember that “No problem” is not the proper response to “thank you”. The correct reply is “you are welcome”.

5.If you think that others don’t notice your shoes, you are wrong. There are indeed people who notice shoes first thing. I call them “the shoe people.” When these people look at your feet, they are not checking to see if you are wearing the latest fashion, they are noticing the condition of your shoes and making a judgment about you. If you don’t pay attention to your shoes, perhaps you don’t pay attention to other details. This is not the message you want to send in business. If you are not in the habit of checking the condition of your shoes, it is time to start.

If you are not in the habit of concealing your cell phone, minding your table manners, replying to invitations, using polite terms or taking care of your shoes, you just might find that people are not in the habit of doing business with you.

Forget making those annual resolutions and start think instead of developing habits that will grow your business and add to your bottom line.

What is “Business Etiquette”?

Why is it necessary to stick to “Business Etiquette”?

What rules should you know before organizing a business trip, meeting, negotiation with foreign partners?

2. Read and translate the text.

The 10 Basics of Business Relationship Etiquette

The basis of business etiquette is about building strong relationships in your field by fostering better communication. This can only happen when those you work with feel secure and comfortable. Although basic business etiquette may vary from country to country, some principles stand the test of time and geography.

1.In the business world, it is best to observe the old rule, “Five minutes early is late.” Allow yourself enough time to arrive promptly, take off your coat, and settle in a bit. Arriving at a meeting exactly at the appointed time can make you feel rushed, and you will look it. Time is a commodity; by being punctual, you show you respect others.

2.While appropriate dress certainly varies from field to field and climate to climate, some things remain the same. Clean, pressed clothing without any loose threads or tags and relatively polished, closed-toe shoes are a must. Look at the people around you for ideas on what sort of clothing is standard. The adage, “Dress for the job you want, not the job you have,” is a good rule to

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follow. When in doubt, ask human resources personnel when you get the job or discreetly ask someone you work with.

3.Care to greet your co-workers and remembering to say “please” and “thank you” make a tremendous difference in the way they perceive you. Your good manners show that you acknowledge those around you and are considerate of their presence. Avoid discussing political or religious matters. Keep the conversation focused on noncontroversial topics, so your co-workers find you easy to talk to. That sort of diplomacy is the basic idea of business etiquette.

4.Gossip and eavesdropping are childish behaviours that have no place in the workplace. If you hear a rumour about someone in the workplace, do not pass it on. People don’t always know or remember who starts a rumour, but they always remember who spreads it. If you walk into an area, and it seems your co-workers don't know you are there, make sure to greet them politely to remove any chance that you accidentally eavesdrop on their conversation.

5.Showing interest goes beyond business etiquette into general politeness, but it bears repeating: When speak to someone, show you are truly engaged. Do not play on your phone or computer, and if you have to answer a communication say, “Excuse me one moment; I'm so sorry.” Maintain friendly eye contact. Listen. People will remember how you make them feel, and nobody wants to feel as if they are ignored.

6.In the Western world, a handshake is still the typical greeting. Say hello with a firm but quick handshake. This handshake is the extent of how much you should ever touch a co-worker – when it doubt, just don’t touch. Hugs or other types of affection that you share with friends and family are out of place in the workplace.

7.Sometimes you can tell people do not remember your name or position. Introduce or reintroduce yourself quickly if that seems to be the case. If you are with a co-worker who is new, take the time to introduce him to others. It helps to have a friendly person make you feel comfortable in the office.

8.When you have a great idea or suddenly remember something important, it can be tempting to blurt it out. Do not do this. Interrupting the person who is speaking sends the message that what she is saying isn't as important as what you have to say. Demonstrating you are an attentive listener is the backbone of diplomacy.

9.Using vulgar language is a sure-fire way to become unpopular in your workplace. Vulgar language includes swear words and judgmental language. Business etiquette requires being constantly mindful that you are in a diverse environment with people you do not know on a personal level. Speak as though someone from human resources is always listening.

10. If you attend an after-hours work event, do not drink too much alcohol. When at work, take care not to bring particularly malodorous foods that everyone in the office can't help but smell. Don't make noises during or after you eat; no one wants to hear that. At the heart of these 10 basics of

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business etiquette is diplomacy. Take care to treat everyone as the valuable people they are says a lot about who you are as a person. That is that people notice and want to be around. Embrace the basics of business etiquette to become a lasting employee or to advance through the corporate ranks.

11.Business etiquette is not just knowing what to discuss during a business dinner or how to address colleagues; it is a way of presenting yourself in such a way that you will be taken seriously. This involves demonstrating that you have the self-control necessary to be good at your job, expressing a knowledge of business situations and having the ability to make other comfortable around you. Poor business etiquette can cost you the trust of your workers and your customers, and the loss of valuable business opportunities.

12.One of the most basic elements of business etiquette is courtesy, or respect, which should be displayed to the people you work with, including your customers, no matter what. You should consider the feelings of others and address conflicts in a straightforward and impersonal manner. Raising your voice, using bad language and interrupting others is discourteous and shows disrespect for others. People who are disrespectful may find themselves losing credibility and the respect of their peers.

13.Show others that you value their work by the organisation time to visit and talk with them. This can include not only your immediate colleagues, but also people who work under you, such as secretaries and janitorial staff. These people can help you look more professional and will go the extra mile for you if you treat them with respect. Make time to actually talk to people; do not rush off immediately after exchanging greetings. You can also create a database of your colleagues and contacts, in which you list their birthdays, spouses' names and birthdays, etc. Send a card or word of congratulations when an important event occurs in their lives. Such thoughtfulness will help you build better relationships.

14.Business etiquette involves communicating effectively. This includes always returning phone calls and emails. When calling or receiving a call, you should always identify yourself and your department, and speak in a polite and considerate manner. Personalize the conversation with a short question about the other person rather than rushing straight into business. This will help you to make a connection with your caller. When sending an email, use a specific subject line and keep the message businesslike and not overly personal or casual.

15.Good business etiquette includes dressing appropriately. This shows consideration for others, and indicates that you take yourself and your job seriously. An unkempt appearance indicates that you do not care about yourself or respect those around you. When you are unsure what type of dress is required, it is best to err on the conservative side. For work-related social events, do not be afraid to ask what the dress code will be. Remember that even if you are dressing down, such as for a casual Friday, it is still important to practice good grooming.

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16. Good etiquette involves showing respect not only to your superiors, but also to your peers and subordinates; in other words, to everyone. If you treat everyone with respect, you will avoid costly mistakes and experiencing discomfort by accidentally treating a superior in a disrespectful way. A consistently respectful attitude will also build your credibility within the business or industry. Showing respect also means refraining from gossip and from being critical and negative to or about others.

3.Read the text again and match the headings below (from a-p) with paragraphs in the text (from 1-16).

A.Dress Appropriately

B.Speak Your organisationally

C.Show Interest

D.Watch Your Body Language

E.Mind Your Mouth

F.Consume Correctly

G.Building Relationships

H.Communication

I.Dress and Appearance

J.Peers, Subordinates and Superiors

K.Introduce Yourself and Others

L.Arrive on Time

M.Don’t Interrupt

N.Define Business Etiquette

O.Courtesy

P.Avoid Gossip or Eavesdropping

COMMUTICATION

Business calls

1. Role play this dialog with your partner

Receptionist 1: Cassat Company. Can I help you? Patrick: Yes, I would like to speak to Mr. Green please. Receptionist 1: Do you have an extension for him?

Patrick: No, I don't, but I know he is in the delivery department. Receptionist 1: Hold on, please. I'll ring that department. Patrick: Thank you.

Receptionist 2: Delivery department, Miss Elliot. Patrick: Mr. Green, please.

Receptionist 2: Mr. Green is on the other line at the moment. May I tell him who's calling?

Patrick: This is Patrick Brown. Mrs. Priesley suggested that I call him. Receptionist 2: Will you hold on or would you like to leave a message? Patrick: I'll hold on, thank you.

Mr. Green: Mr. Green speaking; can I help you?

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Patrick: Yes, my name is Patrick Brown. A mutual friend of ours, Susan Priesley, referred me to you. I am interested in changing careers, and she thought you would be a valuable source of information for me.

Mr. Green: Mrs. Priesley, of course. How can I help you?

Patrick: I would like very much to come up and speak with you. Would you be willing to give me a few minutes of your time?

Mr. Green: Well, my schedule is a little tight. When were you thinking of meeting?

Patrick: Whenever it is convenient for you.

Mr. Green: Well, can you make it after five o’clock some day next week? Patrick: Yes, I can.

Mr. Green: Fine, then how is 5:15, Wednesday, at my office? Patrick: Next Wednesday at 5:15 is fine. Thank you very much, Mr.

Green.

Mr. Green: You're welcome. Hold on — my secretary will give you directions.

Patrick: Thank you. See you Wednesday.

2.Role play these two telephone situations.

Student A is a company employee who has arranged to meet Student B, a colleague from one of your subsidiaries. Explain that you cannot keep the appointment, and give a reason. Suggest an alternative day.

Student B is on business trip to Sydney, Australia and wants to stay an extra day. Telephone the Qantas airline office. talk to the representative, Student A, to arrange a different flight.

At a business meeting

3.This example business meeting is followed by the two sections which provide key language and phrases appropriate for typical business meetings. First, read through the dialog and make sure that you understand the vocabulary. Next, practice the meeting as a role play with other students. Finally, check your understanding with the quiz.

Introductions

Begin the meeting with introductions with special attention paid to newcomers.

Meeting Chairman: If we are all here, let's get started. First of all, I'd like you to please join me in welcoming Kevin Rubbyon, our Southwest Area Sales Vice President.

Kevin Rubby: Thank you for having me, I'm looking forward to today's meeting.

Meeting Chairman: I'd also like to introduce Caroline Simmons who recently joined our team.

Caroline Simmons: May I also introduce my assistant, Bob Hamp.

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Meeting Chairman: Welcome Bob. I'm afraid our national sales director, Anne Trusting, can't be with us today. She is in Kobe at the moment, developing our Far East sales force.

Reviewing Past Business

It's a good idea to review past business shortly before moving on to the main topic of discussion.

Meeting Chairman: Let's get started. We're here today to discuss ways of improving sales in rural market areas. First, let's go over the report from the last meeting which was held on June 24th. Right, Tom, over to you.

Tom Brown: Thank you Mark. Let me just summarize the main points of the last meeting. We began the meeting by approving the changes in our sales reporting system discussed on May 30th. After briefly revising the changes that will take place, we moved on to a brainstorming session concerning after customer support improvements. You'll find a copy of the main ideas developed and discussed in these sessions in the photocopies in front of you. The meeting was declared closed at 11.30.

Beginning the Meeting

Make sure that everyone has an agenda of the meeting and stick to it. Refer to the agenda from time to time during the meeting to keep the discussion on track.

Meeting Chairman: Thank you Tom. So, if there is nothing else we need to discuss, let's move on to today's agenda. Have you all received a copy of today's agenda? If you don't mind, I'd like to skip item 1 and move on to item 2: Sales improvement in rural market areas. Kevin has kindly agreed to give us a report on this matter. Kevin?

Discussing Items

Discuss items on the agenda making sure to paraphrase and clarify as you move through the meeting.

Kevin Rubbyon: Before I begin the report, I'd like to get some ideas from you all. How do you feel about rural sales in your sales districts? I suggest we go round the table first to get all of your input.

John Arnold: In my opinion, we have been focusing too much on urban customers and their needs. The way I see things, we need to return to our rural base by developing an advertising campaign to focus on their particular needs.

Alice Kramer: I'm afraid I can't agree with you. I think rural customers want to feel as important as our customers living in cities. I suggest we give our rural sales teams more help with advanced customer information reporting.

Donald Rubby: Excuse me, I didn't catch that. Could you repeat that, please?

Alice Kramer: I just stated that we need to give our rural sales teams better customer information reporting.

John Arnold: I don't quite follow you. What exactly do you mean?

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Alice Kramer: Well, we provide our city sales staff with database information on all of our larger clients. We should be providing the same sort of knowledge on our rural customers to our sales staff there.

Kevin Rubby: Would you like to add anything, Ann?

Ann Miles: I must admit I never thought about rural sales that way before. I have to agree with Alice.

Kevin Rubbyon: Well, let me begin with this Power Point presentation (Kevin presents his report). As you can see, we are developing new methods to reach out to our rural customers.

John Arnold: I suggest we break up into groups and discuss the ideas we've seen presented.

Finishing the Meeting

Close the meeting by summarizing what's been discussed and scheduling the next meeting.

Meeting Chairman: Unfortunately, we're running short of time. We'll have to leave that to another time.

Kevin Rubbyon: Before we close, let me just summarize the main points:

Rural customers need special help to feel more valued.

Our sales teams need more accurate information on our customers.

A survey will be completed to collect data on spending habits in these areas. The results of this survey will be delivered to our sales tea Ms

We are considering specific data mining procedures to help deepen our understanding.

Meeting Chairman: Thank you very much Kevin. Right, it looks as though we've covered the main items Is there any other business?

Donald Rubby: Can we fix the next meeting, please?

Meeting Chairman: Good idea Donald. How does Friday in two weeks time sound to everyone? Let's meet at the same time, 9 o'clock. Is that OK for everyone? Excellent. I'd like to thank Kevin for coming to our meeting today. The meeting is closed.

4.Read the dialog and put the missing words from the vocabulary.

Review the vocabulary:

Capital is money, property, etc., that is used for investment or for starting a business.

A loan is money that someone or a company/corporation borrows from a financial institution or an individual for a period of time with a promise that it will be paid back; often the person must pay interest.

An interest rate is the percentage of the amount of money borrowed that the borrower must pay to the lending institution in addition to the amount of the loan.

A financial institution is a company such as a bank or investment company that provides financial services like loans, investments, etc.

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Lenders are financial institutions or individuals who lend money that is then paid back with interest.

Borrowing means taking money from a bank or other financial institution with the intention of paying it back over a specified period of time, usually with interest.

Lucrative, especially when said of a business or job, means producing a lot of money or profit.

A venture capitalist is a person or financial organization that invests in new businesses or the expansion of small companies, becoming a partial owner of the business and with the goal of making a large profit.

This continues our everyday conversations about business:

Mr Lee Chung: Thanks for meeting me for coffee. I know you’re busy, but I would appreciate some financial advice.

Diego: Of course. I’m always happy to help. What’s the issue?

Mr Lee Chung: Well, I want to start my own company, but I don’t have much _______. What are my options?

Diego: One option is to take out a __________. You want to make sure you get a good ________ and that the financial institution is stable and trustworthy.

Mr Lee Chung: I’ve looked at different ________ and have found some good ones. But part of me doesn’t want to rely on ___________.

Diego: If your business seems like it will be very _________, you may be able to get a ________ to invest in your business.

Mr Lee Chung: That’s a good idea. Since you work in finance, would you happen to know of anyone I can talk to about this?

Diego: I think I can get you at least a couple of contacts. Mr Lee Chung: That’s fantastic! Thank you.

5. Put the phrases in a right order. Role play the dialog. Lee Scott: Not bad, thank you. And how are you?

Lee Scott: Yes, certainly. You have come to sign another contract, haven`t you?

Lee Scott: Are you happy with our usual terms of delivery and payment? Lee Scott: I`m afraid this is not sufficient reason for us to lower the

price.

Lee Scott: I`m sorry to say, Mister Green, but we would not be able to make extra supplies available to you. We are planning to develop more industrial and housing projects. Besides, we are already tied up to contracts with other partners. Taking these factors into account we could offer you the same amount as last year.

Lee Scott: All right. I think we could reduce it by 3%.But only on condition that the price is subject to further negotiations for the second half of the year.

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Green: Fine. I always feel well in beautiful weather like this. We are having such a lot of rain in England now. I am happy to be away. I suppose, we had better get down to business.

Green: That`s right. For next year, actually.

Green: Yes, quite. As a matter of fact, I have come here to talk about the price. I would like to say that the volume of business in the building industry in our country has dropped considerably. This affected the prices of a number of building materials. In this situation it`s quite natural we expect you to revise your prices for asbestos.

Green: But may I draw your attention to the fact that we wish to increase the purchases by a few thousand tons if you could offer us reduction in the price.

Green: Mister Lee Scott, we have been in business with you for a long time. Also we have doubled our purchases over the past three years. Therefore we would be grateful to you if in view of all this you could reduce the price.

Green: That`s fine. I suppose that`s the best we can do today.

6. Read the phrases in Appendix# 2. Test each other in pairs, then start and continue conversations with those phrases.

What are good topics and questions to continue conversations? WRITING

Do you have your own business card? How is it looks like? When and where do you present your business card? What kind of information does your business card have? 1. Read and translate the text.

7 Rules of an Effective Business Card

Business card rules for every business owner

Having an effective business card is not as simple as listing your name and contact information on a small 3.5" x 2" card. In fact, there are thousands of ways you can format your business card, many options when it comes to the information you include, and even more ways you can make your business card stand out.

If you fail in any of these areas, though, you could lose prospects, get your card tossed before making a connection, and hurt your ability to network effectively.

Follow these seven business card rules to make sure your business card supports your brand and performs well for your business.

Include Only the Most Important Information

It's tempting to reduce the font size and include every last bit of information you have on your business card. I have seen cards that include the staples (name, title, business name, phone, email, website), plus every social

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