English for service and tourism industry - Английский язык в сфере обслуживания и туризма. Учебное пособие

wants of the guests, the constraints and special features and theme of the type of hotel. A little planning and hard work can make all the difference for the guest’s vocation.

Hotel entertainment team, responsible for the organization and delivery of the daytime and evening entertainment program suited to all hotel guests, is providing them with a memorable holiday experience.

They organize, run and actively take part in the daytime recreational activity before taking centre stage for the evening entertainment. They host children’s disco, a variety of game shows and a range of fun & exciting events as well as communicating with guests on a daily basis.

Animators must be multitalented actors, singers and improvisation specialists, highly outgoing with good sense of humor and enjoy working with people. They must love constantly be “on”. They need high energy for their work at motivating and entertaining guests.

Sport animators must be knowledgeable of different kinds of sports and beach activities. Their duty is to maintain equipment in safe working order and ensure quests that safety and service is always the first priority.

10.3Say whether the following statements are true or false:

1.Entertainment influences on vocation choice of traveling public.

2.Travelling public wants to escape from entertainments.

3.Travelers never mix rest with activity.

4.Travelers prefer to combine recreation with activity.

5.Some hotels have regular staff whose job is to entertain.

6.Animators can be dull.

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10.4Discuss with your classmates:

1.What kind of service do quests usually expect?

2.What is the job of entertainment team staff?

3.What is the main duty of sport animators?

4.How does entertainment influence on vocation travel choice?

5.Do all hotels have regular entertainment team staff?

6.What are entertainers responsible for?

10.5Translate into Russian:

To escape from the realities of everyday life, to mix rest with activity, to entertain from time to time, program suited to all hotel guests, to make vocation more memorable, to keep in mind, range of fun & exciting events, responsible for the organization.

10.6 Find the English equivalents in the text and use them in your own

sentences.

Предоставлять развлекательные программы, выбор отеля, иметь чувство юмора, приглашать артистов со стороны, желания гостей,

гарантировать безопасность, совмещать отдых с активной деятельностью,

убежать от реальности.

10.7 Match the words on the left with the definition on the right.

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10.8Translate the following sentences into English. Use the dictionary.

1.Туристическая анимация начала развиваться с 1970х гг. и только в середине 1990х гг. появилась в России.

2.Туристов объединяет не только интерес к культуре, обычаям, традициям народов мира, желание познакомиться с историческими достопримечательностями, но и желание отдохнуть и развлечься.

3.Гостиничная анимация включает в себя развлекательные, спортивно-

оздоровительные мероприятия, работу клубов и многое другое.

4.Тураниматор – это специалист, занимающийся разработкой индивидуальных и коллективных анимационных программ.

5.Анимация для детей является одним из важных направлений аниматорской деятельности в отеле.

6.Для организации эффективной работы с детьми необходимо иметь соответствующие помещения, оснащенные различным инвентарем для рисования, лепки, подвижных и развивающих игр и т.д.

7.В качестве формы аниматоры носят яркие футболки, позволяющие туристам видеть и узнавать их издалека.

8.Планируя развлекательное шоу, менеджер-аниматор должен учитывать возраст участников и зрителей, уровень образованности, пол, этническую принадлежность.

9.Работа аниматора интересная и веселая, поэтому традиционно аниматорами работают молодые люди.

10. Вместе с аниматорами работают певцы, профессиональные танцоры и музыканты, которых специально приглашает и оплачивает администрация отеля.

11. По оценкам специалистов, в настоящее время включение анимационных программ в содержание туристских маршрутов и поездок, в работу отелей повышает их престиж и востребованность на рынке туристских услуг.

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12. Тематические и развлекательные парки являются мощным средством привлечения туристов в Европе и крайне важны для индустрии путешествий.

10.9 Translate the following sentences into Russian. Mind the form of the verb in “if-clause”.

1.If the weather had been fine yesterday the tourists would have gone to the excursion.

2.I wish they would visit such a beautiful place.

3.If she knew about this country before she would visit it earlier.

4.I wish I had lived not far from this resort.

5.If I came later I would be late for the breakfast.

6.If she had known the time-table she wouldn’t have missed the flight.

7.If I were in your place I wouldn’t pay for such service.

10.10Use the suitable form of the verbs in “if-clause”.

1.If I (come) later I (be) late for breakfast.

2.If he (know) the timetable he (miss) the bus.

3.I wish you (know) about this place before.

4.We (not to have) lunch until you (come).

5.You (be) late if you (not take) a taxi.

6.I’m afraid the train (go) before we (come) to the railway station.

7.They (serve) the dessert to him as soon as he (finish) the main course.

10.11Make up a dialogue between animator and tourist.

11 Ecotourism

11.1 Memorize the words and word combinations, which you’ll come across reading the text. Consult the pronunciation with the dictionary.

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11.2 Read and translate the text. Use the dictionary. Ecotourism

Ecotourism (also known as ecological tourism) is travel to fragile, pristine, and usually protected areas that strives to be low impact and (often) small scale. It helps educate the traveler, provides funds for conservation, directly benefits the economic development and political empowerment of local communities, and fosters respect for different cultures and for human rights. Ecotourism appeals to ecologically and socially conscious individuals. Generally speaking, it focuses on volunteering, personal growth and learning new ways to live on the planet. It typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Ecotourism is a conceptual experience, enriching those who delve into researching and understanding the environment around them. It gives us insight into our impacts as human beings and also a greater appreciation of our own natural habitats.

Responsible ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and

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cultural factors, an integral part of ecotourism is the promotion of recycling, energy efficiency, water conservation and creation of economic opportunities for the local communities.

Ecotourism is a form of tourism that involves traveling to tranquil and unpolluted natural areas. According to the definition and principles of ecotourism established by The International Ecotourism Society (TIES) in 1990, ecotourism is responsible travel to natural areas that conserves the environment and improves the well-being of local people.

There are seven characteristics of ecotourism: it

involves travel to natural destinations;

minimizes impact;

builds environmental awareness;

provides direct financial benefits for conservation;

provides financial benefits and empowerment for local people;

respects local culture;

supports human rights and demographic movements.

11.3Match the words with the definitions.

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11.4 Read the text and define the source of this information

newspaper or magazine b) holiday brochure c) guidebook on Thailand

and find the answers in the text:

1.What damage does mass jungle trekking do to the environment?

2.What pollution problem does Meeya Hawa mention?

3.How is the Kiriwong Club trying to protect the environment?

4.Why does the club charge so much for the four-day trek?

5.Why do you think TAT wants the Kiriwong Club to drop the price?

6.Who does Nipat Boonpet think is responsible for the damage?

Ecotourism in Thailand

Tour companies in Thailand advertise jungle treks, scuba diving and other expeditions as ‘nature tourism’. But the popularity of these activities has caused environmental problems. Like mass tourism, mass jungle trekking can damage the ecosystem and the living and working conditions of local people.

As a solution to the problem, the Tourism Authority of Thailand (TAT) introduced the idea of ecotourism here a few years ago. Ecotourism is tourism that is environmentally friendly and that also benefits local communities.

Meeya Hawa is a local conservation worker in the fishing village of Jao Mai.

He explained some of the problems. ‘When the tourists come, they stay at comfortable resort hotels and ignore our small huts.

They go to the island by the resort’s boats and eat at the resort’s restaurants.

And they throw rubbish into the sea.’ But things are changing. In the mountain village of Kiriwong, the villagers have started an Ecotourism Club with rules to protect the environment. The Club has limited the number of mountain trekkers to only thirty a month. Each trekker pays about 3000 baht (750 US dollars) for a four-

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day trek which includes food, accommodation, sightseeing and a donation to the community.

Many tourists complain and say the mountain should be for everyone. The director of TAT in the area also thinks Kiriwong should be lower the price to attract tourists but the club doesn’t agree. Nipat Boonpet, the club’s secretary, says, ‘Tourists only think of what they pay for food, travelling and accommodation. Nature for them is free. It is not.’

It now seems that if there isn’t a real change in the thinking of both tour operators and tourists, the natural environment will be destroyed.

11.5Find “if-clause” in the text and make up your own sentences.

11.6Look through the text again. Divide it into logical parts, find the key words in each part and use them to express the main points of the text.

11.7Discuss the following with your group-mates:

1.How do tourists damage the environment in your country or region?

2.Do people have to pay a fee to enter national parks and other green areas? - Do you think nature should be free for everyone?

12 Тексты для внеаудиторного чтения

Tourist industry

The tourist industry is one of the largest growing industries in the world. It is a dynamic, evolving and consumer-driven force. It appeared in the 19th century as the result of the industrial revolution when people started to earn enough money and have enough time to travel.

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At the end of the 19th century tourism acquired new forms and new words such as “comfort”, “express”, “liner”. Industrialization produced better conditions for tourism. Among them is the appearance of a large number of people with an amount of disposable income – income above and beyond what is needed for basic expenses such as food, shelter, clothing and taxes.

With the growth of large cities many people had to go somewhere to have a rest in a clean sunny place. Thousands of factory workers in Northern Europe left the polluted cities and took their paid vacations in Southern European countries. In many cases the cost of the holiday was subsidized partly or wholly by government, trade unions or employers. The subsidized recreational travel was called social tourism.

The gross output of the tourist industry in recent years has been approximately $3.5 trillion. Tourism grows much faster than other sectors of economy. Growing so rapidly, tourism presents tremendous opportunities and challenges for the young people who study to work in tourism and hospitality.

There are some major factors that provide the growth of tourism. Among them we can mention tourism benefits, the multiplier effect of the tourist dollar, the labour-intensive character.

Let´s consider these factors.

Tourism benefits all the commercial establishments of the destination. But first of all it benefits airlines, hotels, restaurants, local shops, taxi-drivers. Besides it benefits the manufacturers of such varied items as cameras, films, souvenirs, sunglasses, sport clothing, jewels.

So, the tourism industry is very closely connected with the local economy. It is said to produce secondary impacts on it, because when a tourist spends money on travel, hotels, restaurants the money is recycled by these businesses to purchase more goods. This phenomenon is called “the multiplier effect of the tourist dollar”, which can be explained as the number of times that money from tourism is spent within the economy of a tourist destination area. Usually the multiplier effect is

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between 1.7-2.0. This means that the tourist dollar is used in the same community about two times.

The third factor concerns the number of people involved in tourism. The tourism industry is one of the most labour-intensive ones. It has the highest proportion of workers to the number of people served. This is a common feature of service industries. Tourism employs about 183 million people that represent 10.2 percent of the global workforce. That means that it employs one of every ten workers. It´s the largest employer in the world.

Travel agency

A travel agency is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. In addition to dealing with ordinary tourists, most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located.

Origins.

The British company, Cox &Kings, is sometimes said to be the oldest travel agency in the world, but this rests upon the services that the original bank, established in 1758, supplied to its wealthy clients. The modern travel agency first appeared in the second half of the 19th century. Thomas Cook, in addition to developing the package tour, established a chain of agencies in the last quarter of the 19th century, in association with the Midland Railway. They not only sold their own tours to the public, but in addition, represented other tour companies. Other British pioneer travel agencies were Dean and Dawson, the Polytechnic Touring Association and the Co-operative Wholesale Society. The oldest travel agency in

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