English for professional environment. Учебное пособие

a) name of the job b) duties involved

3d) skills and qualifications needed e) the pay and conditionsc) personal qualities required

Glossary

Job (n) [countable] the regular paid work that you do for an employer and a living. For example, a full-time job. John got a job in a car factory. ‘Job’ is also used todescribeataskorduty.Ourfirsttaskwastopreparetheagendaforthemeeting.

Work 1 (n) [uncountable] activities that you are paid for doing – used either whenyouworkforanemployerorwhenyouworkinyourownbusiness.Forexample, I started work when I was 18. He graduated from college last year and is still looking for work.

Work2 (v)todoajobthatyouarepaidfor.Forexample,Iworkattheuniversity.

MODULE 4. Professional connections

BEFORE WATCHING

Task 1. Answer the questions.

a) Howdoyoukeepintouchwithfriends,fellowstudentsandfamilymembers? b) Have you ever used professional networking sites to look for a job? c) How do companies use social media, such as Facebook and Twitter to sell

their products and services?

READING

Task 1. Read the magazine article and compare with your ideas. Then answer the questions below.

How do people all over the world stay connected?

MaryIhavefriendsandfamilyallovertheworld.Ican’ttalktothemallormeet them very often, so Facebook is a great way to keep in touch. We share our news, our photos, talk about our friends, discuss music and fashion – that sort of thing. I spend about three hours every evening online.

Jamey Our company uses Linkedln, a professional networking site, to recruit staff. We prefer it to more traditional ways of recruitment because it’s quickerand it’s free! For example, at the moment we’re looking for a new research officer. I posted the advert yesterday and I already have ten excellent CVs and applications.

The process took months before we had professional networking.

Lisa and Luke We run a hotel business and our website is our most important marketing tool. On the current site we update information every day so, for ex-

ample, the restaurant menus are always up to date. People can book a table online as well as a room. We are currently improving the site and plan to have

TwitterandFacebookfeedsaswellasablog.Thiswillkeeppeopleinterestedinthe site as well as promote events, offers, and so on.

a) How does Mary keep in touch with her friends and family? b) How has Linkedln changed the way Jamey recruits staff?

c) How do Lisa and Luke plan to use social media to promote their business?

Task 2. Internet vocabulary. Match the verbs in A and nouns/noun phrases in B that often go together. There might be more than one possible answer.

A

6. ……………

There is no easier way to make instant professional connections than by creatingaprofileonLinkedIn.Youcanconnectwithyourclassmatesandprofessors,and

4 you can also request connections with people in your desired industries. 7. …………….

Ifyou’reanonlinestudentwithaTwitterprofile,trytouseittoyouradvantage professionally. Instead of tweeting only about your personal life, make sure to include content about people who you admire professionally or industries that you would like to enter. [27]

Task 4. Answer the questions.

a) Have you ever heard about LinkedIn? b) What do people use it for?

c) Is it available in Russia?

Task 5. Practice pronunciation of the following words.

Task 6. Match the word combinations in A with their translation in B.

Task 7. Sort out the words into 3 categories (international words, “false friends” and both) ( see Reference materials: International words vs False friends).

Professional, to google, contacts, industry, career, resume, resource, business, interview, reputation, campus, university, relevant, address, application.

WHILE WATCHING

Follow the link and watch the video

Script 1:

Ifyou’veeverreceivedanemailthatsays“JoinmynetworkonLinkedIn,”you’ve probably wondered, “What is LinkedIn?” The simple answer is that it’s the world’s largest professional network, helping people find and share opportunities every

36day. But how is it relevant to you? Managing your career is just one reason to join LinkedIn. As you develop your professional profile, you establish an authoritative

resource on your experience and capabilities that lets people find you when they search the Internet. In two minutes, you’ll be up and running with the most im-

4theyGoogleyourname?WithLinkedInyou’llhavemorecontroloverwhatappears in Google results, and having a robust profile encourages people to approach you with opportunities. Many of your contacts are already on LinkedIn, and you can reconnect just by uploading your address book. This lets you stay in touch even as your contacts change jobs and email addresses. Your reputation is summed up by the relationships you’ve developed over your career. LinkedIn helps you maintain theserelationshipsauthentically.Inaddition,whenyouwanttomakenewbusiness connections, you can find people using LinkedIn’s search toolthen see who you know in common. This makes it easy to request an introduction from your trusted connections. You can also join a LinkedIn group, where professionals in your field discuss issues and solve problems related to your industry. Link to your Twitter account to share tweets with your professional network both from LinkedIn to Twitter, and vice versa. And use LinkedIn’s mobile application to stay current with your networkwhereveryouare.Thesearejustafewfeaturesthathelpyougetthemost out of LinkedIn. Whether you’re working in an office or on the go, LinkedIn keeps

youintouchwiththepeoplethatmattertoyourcareer.Andsincesigningupisfree, LinkedIn just might be the best investment you’ll ever make in your career.portant page on the web you’ll ever have. Do you know what people find when

Follow the link and watch the video

Script 2:

If you’re watching this, chances are good. You want to get a job, you want to

profile, you give it love because you know it’s what recruiters are looking for. Day and night it’s your resume that never sleeps. It’s your flashing neon sign that says

4startmakingconnections:alumniworkinginNewYork-yes,recruitersoftopcom- panies in New York-yes, your mom’s best friend – yes. You start imagining whose shoesyouwanttowalkin,youthink“Wow,thisisalotofdeepstufftoconsider!”, you shake yourself out of it and start searching for jobs, and there’s a lot of jobs for students! Time to get down to business! You start to tailor your profile, you startapplying,youfeelempoweredandcontrollikeyoushouldbeCEO.Thatgives you an idea, you look up all the CEOs of all the companies you want to work at, youseeoneofthemwenttoyouruniversity,thenithitsyou,youseeaclearpath from campus to career. You feel like you can see the future, you wonder if you’re sidekick, should you start a hotline? No, no, back to a plan… You keep tailoring and connecting and applying and before you know it you start getting responses.

First a few, and more, then an interview and then you’re hired and that’s when the real learning begins.“Hireme,hiremefortheloveofallthatisgoodinthisworld,hireme!”.Thenyou

Task 1. Answer the questions.

a) What is LinkedIn?

b) How does it help professionals over the world? c) How does it work?

d) How is it related to Twitter?

e) Why is it a good tool for students or those ones who are at the very beginning of their career path?

AFTER WATCHING

Task 1. Discuss with a partner what an online professional profile is and what it is useful for. What information do you expect to find in an online profile? Is it the same as your CV?

Task 2. Read two online profiles. Are they different? In what way? Which one do you like more and why?

Mark Spenser, Senior Consultant Get Wired and expert in social media

I head up a team of 40 consultants at Get Wired. Our company shows busi-

Ken Yamamoto, Web design manager with leadership skills

Qualifiedincomputerscienceandwebdesignwithfiveyears’experienceined-

4temsforteachersandstudentstohelpwiththeirstudies.Goodpracticalknowledge and leadership skills. Last position involved managing a small team of four in a university department. Post ended because of funding cuts. (currently unemployed)

Last updated: 2 weeks ago

Task 3. Work in pairs. Look at the tips and suggestions (a-f) for writing a professional online profile and find their examples in the profiles above.

•Keep the ‘headline’ (name and job description) short, so visitors know who

•you are and what you do.

•Decide whether you’re going to write in the 1st person in full sentences or use reduced structures and miss out words which are unnecessary

•Summarize your experience and qualifications as quickly as possible, one

•sentence only. This is not your CV!

•Talk about your practical skills and abilities.

•Describe what you’re doing at the moment.

•Remember to update your profile regularly.ucational environments. Ability to create websites and learning management sys-

Task 4. Write your own professional profile using the models and the tips above.

Glossary

LinkedInisanAmericanbusinessandemployment-orientedonlineservicethat operates via websites and mobile apps. Launched on May 5, 2003, the platform is mainly used for professional networking, and allows job seekers to post their CVs andemployerstopostjobs.Asof2015,mostofthecompany’srevenuecamefrom selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of June 2021, LinkedIn had 756 million registered members from 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and «connect» to each other in an online social network which may repre- sentreal-worldprofessionalrelationships.Memberscaninviteanyone(whetheran existing member or not) to become a “connection”. [30]

Twitter is an American microblogging and social networking service on which users post and interact with messages known as «tweets». Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Prior to April 2020 services were accessible via SMS. The service is provided by Twitter, Inc., a corporation based in San

39 Francisco, California, and has more than 25 offices around the world.[14] Tweets