Деловой иностранный язык (английский язык). Учебно-методический комплекс по направлениям подготовки 071500.68 «Народная художественная культура»; 0719

c)выполнение теста на знание лексики;

d)перевод отрывка профессионального аутентичного текста деловой направленности;

e)выполнение заданий к тексту.

Литература: 2, 3, 4, 6, 8, 9, 11.

Практическое занятие по теме 8:

Деловое общение и средства коммуникации (18 часов – общее, 4 часа – аудиторных,

из них 2 – в интерактивной форме,14 часов – СРС)

План:

a)знакомство с лексикой для организации интервью, составления разговора по телефону, e-mail, с журналистом, для участия в дискуссии, совещании, собрании, пресс-конференции, деловом разговоре face-to-face;

b)составление делового письма, заявления, договора, обращения

сиспользованием речевых структур официальных писем;

a)составление диалогов с использованием речевых клише, оборотов диалогического делового общения;

b)прослушивание аудиоматериалов по теме;

c)выполнение письменных заданий по теме;

d)работа с грамматическим материалом по теме: Participle I and II, Gerund, Infinitive, Participial and Infinitive constructions.

Формы контроля по теме 8:

a)выполнение контрольного тестирования по теме;

b)составление монологического делового сообщения по теме;

c)составление диалога (заучивание наизусть) по теме;

d)деловая игра-дискуссия «Лидер».

Литература: 2, 3, 4, 6, 8, 9, 11.

3.2.Описания контрольных работ

Контрольная работа № 1

I.В каждом ряду найдите притяжательные местоимения и дайте их русские эквиваленты (письменно).

VI. Вставьте предлоги места in/on/at. Письменно переведите предложения.

1.What have you got ... your bag?

2.There are a few shops ... the end of the street.

3.The picture is ... the wall.

4.Look! There's a cat ... the roof.

5.My mother put the money … her bag.

6.Paul works ... school.

VII. Переведите предложения письменно, поставив глагол to be в необходимую форму:

а) настоящего времени:

1.Retired people living on pension ... hurt by inflation.

2.Lands and houses ... increasing in value.

3.Inflation ... not always bad for everyone.

4.I ... going to open a savings account in a new bank.

5.A little inflation ... often a sign of a healthy, growing economy.

6.I keep my money in a bank, so I ... a bank customer.

б) прошедшего времени:

1.To give up a job that paid well ... a risk she was incapable of taking.

2.The letters ... typed and corrected by the office-manager.

3.He sent us a letter and enclosed an up-to-date price list. That ... very kind of him.

4.I ... interested in this advertisement.

5.He ... offered the position of sales manager.

6.The first saving banks ... founded in the early 1800s.

VIII. Поставьте глагол to have в необходимую форму. Предложения переведите письменно.

1.I rushed to the airport but they ... just sold the last ticket.

2.My company ... arranged an important meeting this week.

3.You are going to ... a lot of problems with this bank.

4.The manager was not in. He ... a very important meeting.

5.Ordinary shareholders ... ownership and voting rights.

6.Last week I ... a funny experience.

IX. Поставьте глаголы, данные в скобках, в нужную видо-временную форму активного залога. Предложения переведите письменно.

1. Over the last thirty years, a new approach to management … developing. (be, Present Perfect)

43

2.It was clear that the girls … a high morale during the experiment. (develop, Past Perfect)

3.The participants in the foreign exchange market … the major international banks, brokers, central banks, large corporations and individuals. (include, Present Simple)

4. If savers do not put their money in banks, the banks … little or no money to lend. (have, Future Simple)

5.I … a letter from the head of the Personnel Department. (receive, Past

Simple)

6.I thought he … “we're pleased you decided to join us”. (say, Past Continuous)

7.New commercial banks … almost every day in the USA. (appear, Present Continuous)

8.You complain that they … too large a share of your profits. (demand, Present Perfect Continuous)

9.Specialists … advertisements, and … them in media by next week. (prepare, place, Future Perfect)

10.People with higher incomes … higher taxes for 5 years. (pay, Future Perfect Continuous)

11.They … these services to a customer for 10 years. (sell, Past Perfect

Continuous)

12.Firstly, managers … objectives. (set, Present Simple)

X.Перепишите текст. Письменно переведите текст.

WHAT IS A BANK?

A bank is a business. But unlike some businesses, banks do not manufacture products or extract natural resources from the Earth. Banks sell services – financial services such as car loans, home mortgage loans, business loans, checking accounts, and credit card services.

Some people go to the bank in search of a safe place to keep their money. Others go to the bank seeking money for loans to buy houses and cars, start businesses, expand farms, or do any of the other things that require borrowing money.

Where do banks get the money to lend? They get it from the people who open saving and other types of accounts. Banks act as «go-betweens» for people who save and people who need to borrow. If savers did not put their money in banks, the banks would have little or no money to lend.

44

Your savings are combined with everyone else's savings to form a big pool of money to make loans. The money does not belong to the bank's president, board of directors, or stockholders. It belongs to the depositors. That is why bankers have a special obligation not to take big risks when they make loans.

TYPES OF BANKS

Not all the banks are exactly the same. There are commercial banks, saving banks, saving and loan associations, cooperative banks, and credit unions. They now offer many of the same services, but once upon a time they were very different from one another.

Commercial banks originally concentrated on meeting the needs of business and industry. They served as places where a business could safely deposit its funds or borrow money when necessary. Many commercial banks also made loans and offered accounts to individual customers, but they put most of their effort into serving business (commercial) customers.

Saving banks, saving and loan associations, cooperative banks, and credit unions are classified as thrift institutions or «thrifts» rather than banks. Originally, they concentrated on serving people whose banking needs were ignored or unmet by commercial banks.

The first saving banks were founded in early 1800s in the USA to give blue-collar workers, clerks, and domestic workers a secure place to save for a «rainy day». Saving banks were usually started by public-spirited citizens who wanted to encourage the «thrift habit» among people who did not earn much money.

Saving and loan associations and cooperative banks were first established during the 1800s to help factory workers and other wage earners become homeowners. They accepted saving deposits and used the money to make loans to homebuyers. Most of the loans went to people who did not make enough money to be welcome at traditional banks.

Notes:

go-betweens– посредники;

savings – сбережения;

blue-collar worker – «синий воротничок», производственный рабочий (класс работников, занятых непосредственным производством товаров, по преимуществу физическим трудом, не требующим умственных усилий, а также высокой квалификации);

«thrift habit» – привычка экономить.

Questions:

1.What financial services do banks sell?

2.What do people borrow money from banks for?

45

3.Where do banks get their money from?

4.Who does the bank money belong to?

5.What types of banks are there?

XI. Прочитайте и переведите текст. Используя лексику текста, составьте рассказ о себе (письменно). Расскажите о себе (устно).

TEXT

Steve Barker is a journalist in London. He is a busy man. His work is very interesting and well-paid. Steve's wife, Jill, is a teacher at a language school. She teaches French. She is a good teacher. Steve and Jill have a daughter. She is 10. Her name is Laura. Laura is a nice girl. She is a student at a primary school. She studies English, maths, art, music and so on. Laura is good at maths. Steve also has a father, a mother and a brother. His father is an engineer and his mother is a doctor. His parents are not very old. They are fifty. His brother’s name is Vladimir. He is nineteen. Vladimir is a student. He studies at the Correspondence Department of the University. He is going to be a manager.

Контрольная работа № 2

I. Образуйте множественное число от следующих существительных:

II. Переведите на русский язык следующие словосочетания: Company’s financial status, next year’s financial strategy, company’s rev-

enues, bank’s president, world’s first lenders, world’s first borrows, company’s advertising program, customer’s needs, manager’s job, company's objectives.

III. Вставьте вместо пропусков оборот «there is / there are; there was / there were». Предложения переведите письменно.

1. ... two basic kinds of inflation.

2. ... no such thing as «easy payments». Paying back a loan is never easy.

3.At the beginning of the 20th century ... a big crisis, called «great depression».

4.If you like small shops, ... an attractive shopping centre in Covent

Garden.

5.Many years ago ... mostly commercial banks.

6. ... much more banks in our country today than ... 10 years ago.

46

V.Перепишите и письменно переведите предложения, обращая внимание на степени сравнения прилагательных и наречий:

1.What information is most essential for market research?

2.Investment accounts pay a higher rate of interest than ordinary account.

3.Seasonal supply can affect prices. Strawberries are in greater supply in June than in December. For this reason, the price is lower in June and higher in December.

4.A friendship founded on business is better than a business founded on friendship (Rockefeller).

5.Most people do not borrow money this way.

6.The participants in the foreign exchange market include the most famous international banks, brokers, central banks, large corporations.

VI. Перепишите и письменно переведите следующие предложения, обращая внимание на модальные глаголы и их эквиваленты:

1.If a business goes into debt, an unsuccessful businessman has to sell his house, car, etc. to pay his business debts.

2.Economic problems cannot be solved by old administrative methods.

3.We should give up the old managerial structures and create a market

system.

4.At the initial period you may even suffer losses.

5.Very few people can afford to buy a house with cash. Most people have to buy things on credit.

6.We also cannot build up new economy by fencing off from the rest of the world.

VII. Заполните пропуски модальными глаголами (can, may, must, should). Переведите письменно предложения.

1.Everybody ... complete the tax returns before the end of the month.

2.If you want to begin a business you ... do a lot of market research.

47

3.A manager ... be able to delegate part of responsibilities to a lower level.

4.You ... choose media for advertising.

5.A good secretary ... be lively, industrious and initiative.

6.To get the position you ... show that you can do a job quickly and well.

VIII. Перепишите и письменно переведите следующие предложения, обращая внимание на форму пассивного залога.

1.It was clear that the girls … to work hard. (motivate, Past Perfect)

2.First, the girls had enjoyed feeling they … especially … for the study. (select, Past Simple)

3.The rates of exchange … by market trading based on demand for specific currencies. (determine, Present Simple)

4.Some years ago, I … by an American bank. (hire, Past Simple)

5.If all goes well, you … for your cargo when you reach your destination. (pay, Future Simple)

6.But the basic concepts of borrowing and lending … not really … . (change, Present Perfect)

7.The information … on a television screen at the moment. (display, Present Continuous)

8.The information … on paper when he came. (print, Past Continuous)

9.The computer field … into two main parts: hardware and software. (divide, Present Simple)

10.This man … to a managerial position by next month. (appoint, Future

Perfect)

IX. Перепишите и письменно переведите текст, обращая внимание на видо-временные формы глаголов.

THE SPIRIT OF ORGANIZATION

after Peter Drucker «The Practice of Management»

Two sayings sum up the «spirit of an organization». One is the inscription on Andrew Carnegie's tombstone:

Here lies a man

Who knew how to enlist In his service

Better men than himself

The other is the slogan of the drive to find jobs for the physically handicapped: «It's the abilities, not the disabilities, that count».

48

Management by objective tells a manager what he ought to do. The proper organization of his job enables him to do it. But it is the spirit of organization that determines whether he will do it. It is the spirit that motivates, that calls upon reserves of dedication and effort, that decides whether he will give his best or do just enough to get by.

It is the purpose of an organization to «make common men do uncommon thing» – this phrasing is Lord Beverige's. No organization can depend on genius; the supply is always scarce and always unpredictable. But it is the test of an organization to make ordinary human beings perform better than they are capable of, that is bring out whatever strength there is in its members and use it to make all other members perform more and better. It is the test of an organization that it neutralize the weaknesses of its members.

Altogether the test of good spirit is not that «people get along together»; it is performance, not conformance. «Good human relations» are not grounded in the satisfaction of good performance and the harmony of proper working relations as accord with human relations result in poor spirit. They do not make people grow; they make them conform and contract. I shall never forget the university president who once said to me: «It is my job to make it possible for the first-rate teacher to teach. Whether he gets along with his colleagues or with me – and very few of really good teachers do either – is irrelevant. We certainly have a collection of problem children here – but, boy, do they teach». And when his successor substituted for this a policy of «peace and harmony», both the performance and the spirit of the faculty rapidly went to pieces.

There are five areas in which practices are required to ensure the right spirit throughout management organization.

1.There must be high performance requirements; no condoning of poor or mediocre performance; and rewards must be based on performance.

2.Each management job must be a rewarding job in itself rather than just a step in the promotion ladder.

3.There must be rational and just promotion system.

4.Management needs a «charter» spelling out clearly who has the power to make life-and-death decisions affecting a manager; and there should be some way for a manager to appeal to a higher court.

5.In its appointments management must demonstrate that it realizes that integrity is the absolute requirement of a manager, the one quality that he has to bring with him and cannot be expected to acquire later on.

A man should never be appointed to a managerial position if his vision focuses on people's weaknesses rather than on their strength. He should be a

49

realist; and no one is less realistic than the cynic. A man should never be appointed if he is more interested in the question: «Who is right?» than in the question: «What is right?» Management should never be appointed to a man who considers intelligence more important than integrity.

Определите верны (True) или неверны (False) следующие утверждения (ненужное зачеркнуть):

X. Прочитайте, переведите текст (устно). На основе этого текста составьте свой собственный письменный рассказ «My Flat» и перескажите его.

A LETTER FROM MY LONDON FRIEND

I live in a big house. Like many English houses it is a two-storey brick building with a garden around it. On the ground floor we have a sitting-room, a dining-room and a kitchen. The kitchen is rather big and comfortable.

When we have guests we have dinner in the dining-room.

Our sitting-room is very cosy. There isn't much furniture in it. There is a sofa opposite the fire-place and two armchairs near it. There are some pictures on the walls. In the middle of the room there is a big carpet. We have a TV-set in the corner.

Our bedrooms are upstairs, on the first floor. There are no many things in our bedroom. There are only two beds, a mirror, a dressing-table and a wardrobe in it. We have two bedrooms for guests. Our bedrooms are cold. Few people have central heating in their own houses.

My husband's study-room is downstairs. It faces the garden. It is light and specious. There are a lot of books in it. There is also a computer on the desk. It is my husband's favourite room.

I like my house. It is my home.

50