•Writing an interview report (20 points)

•Team work (10*2=20 points)

•Attendance and activity at the workshops (10 points)

•Total (max) (80 points)

Final Attestation of Student Competence

The final attestation constitutes a test. the total number of questions in a test is 40. Each question equals to 0.5 point, thus maximum potential points of a test is 20 provided all questions were answered correctly. the test duration is 1 hour. this is the computer-based testing.

The overall number of points for a semester is calculated as a sum of points, obtained in the semester, and final attestation. The 100-point system is transferred into a 5-point system and a ranking category as

10.Educational Technologies, Including Interactive

Technologies.

The discipline “Commercialization of Science intensive products and Innovative Entrepreneurship. Innovative Business Engineering” includes lectures, workshops, and individual work of Master degree students with use of computers and without them.

Active and interactive forms of lessons are used in the course of the discipline (computer-aided business simulation, business games, team projects, practice examples, finding the optimal financial solutions, entrepreneurship master classes, case studies) in combination with outside work aimed at formation and development of professional skills in the area of innovative entrepreneurial project management.

The academic course includes meetings with the representatives of high technology industry, venture funds, innovative infrastructure and consultants on commercialization of research results.

The individual work includes tasks related to the topics offered by a lecturer supplementary to the main course, as well as the interview with active entrepreneurs in order to initiate additional motivation and skills in

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entrepreneurship at first hand.

11. Internet resources

1.www.cool4ed.org

2.www.oapen.org

3.www.collegeopentextbooks.org

4.www.oercommons.org

5.www.doabooks.org

6.www.coursera.org

7.www.edx.org

8.www.khanacademy.org

9.www.futurelearn.com

10.http://ocw.mit.edu

12.Education Materials and Tasks for the Discipline Study

The individual student works are scheduled in accordance with the

curriculum of the discipline “Commercialization of Science Intensive Products and Innovative Entrepreneurship. Innovative Business Engineering”.

The total duration of individual student work is 84 hours. The topical list for practical classes

Module 1. Commercialization of Science Intensive Products

1.1 Life Cycle of Technological Set-Up and Innovative Waves

Case analysis:

Task to the Case “Transformation of IBM Corporation”.

1. Analyze the IBM transition from private to collective innovation

model.

2. Describe the steps of the company’s development. What management solutions were made to bring the company to the current level?

1.2 Institutional environment of innovative activity. International practice of intellectual property protection.

Case analysis:

Strategies of intellectual property in use. Cases: Millennium

Pharmaceuticals, IBM, Intel

Test paper:

Patent cost calculation

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1.3 Evaluation of Innovation Competitiveness

Analysis of Sidorin’s work “Analysis and Forecast of Innovative Product Competitiveness”

1.4 Specialties of International Marketing in Innovation Sphere

Case Analysis:

Task to the case of OOO “Fulldome Film Society”:

To work out a plan of activities to participate in expo of OOO “Fulldome Film Society” according to the following scheme:

1.Select an exhibition to participate in (with comparative analysis)

2.Plan of company’s participation in exhibition or fair (including personnel training and allocation of duties).

3.Selection of exhibition content and presentations.

4.Participation budget estimate

1.5Types of Innovative Companies. International Practice of Establishment of Science Intensive Companies

Case Analysis:

Establishment of new companies on the basis of owned technologies. Case: “Lucent New Group of Companies”

1.6Specialties of Innovative Business Funding in Russia and

Abroad

Calculation of innovative business economic efficiency criteria

Module 2. Innovative Business Engineering

2.1Stages of Entrepreneurial Process

Questions for workshop discussion:

1.Analyze your own qualities in the context of readiness for entrepreneurial activity. What is your opinion regarding the other characteristics and factors contributing to the decision of becoming an entrepreneur?

2.What social and demographic features of Russian, European, American and Asian entrepreneurs can you list?

3.What are the main steps which you can take to succeed?

4.What criteria and characteristics the entrepreneurs, venture capitalists, and private investors use to assess the business opportunities? Why may it have a principle importance?

Case analysis:

Task to the Case “1”.

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Analyze the history of a company’s establishment with use of Timmons model. How can you characterize the business idea of the company? Describe the process of business idea formation. What approach did the entrepreneur use to discover a business opportunity? What model components contributed to the company’s success in the years of market activity?

2.2Development of a Business Model for Innovative Products. Google, IBM, Ericsson, Apple Case Studies

Questions for workshop discussion:

1.List the main components of a business model. How does the selected business model influence the results of the company’s activity?

2.What types of Russian business model from machine engineering and petrochemical industry do you know?

Case analysis:

Task to the Case “2”.

Analyze Google business model. How the business idea was transformed into a business model? Why did this business model contribute to the company success? How should the business model be changed on the next stage of business development?

Team work:

Analytical note: “Apply J.Timmons model to the analysis of the first five years of any company you know”.

2.3Identification of an Entrepreneurial Company’s Key

Resources

Questions for workshop discussion:

1.How do resources influence the competitive advantage?

2.What resource limitations does a company face during the growth process?

Case analysis:

Task to the Case “3”.

Analyze the main resources of the company. Perform VRIOanalysis. What is the role of knowledge in value engineering?

Prove the necessity of integration of knowledge management system on the current stage of the company development and the industry state. Analyze organizational structure of the company and the industrial

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engineering complex in the context of knowledge management system compliance.

2.4 Growing Business Management Tools

Questions for workshop discussion:

1.List the main benefits and risks related to application of different growth strategies.

2.List the main changes in structure of an organic growth company and a company growing at the expense of external sources. Give examples.

3.Consider the difference between an entrepreneur and a professional manager. Provide reasons and examples.

4.What is the difference between control transfer in Russian business and international practices.

Master class of a business owner: “Control transfer to a mercenary

manager. Business history. Reasons of the award” 2.5 Internal Entrepreneurship

Questions for workshop discussion:

1. Specify the problems appearing when this management approach is used. Specify the main results of management change.

2. Consider the methods of organizing a company’s activity according to the principles of internal entrepreneurship by the example of any company you know. What internal changes are required? Forecast the results of this approach integration.

2.6 Development of Networks and Contacts. Positive and Negative Networking

Master class of an active entrepreneur

13. Test Examples

“Commercialization of Science Intensive Products and Innovative Entrepreneurship. Innovative Business Engineering”

1. Commercialization of Science Intensive Products

1.1. Life Cycle of Technological Set-Up and Innovative Waves

1. What companies described below may be called “innovative” in an extended sense?

a)companies referred to science intensive sectors of economy;

b)companies referred to high-tech industry;

c)companies which implement forward innovative strategy;

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d)companies with active innovative strategy;

e)companies which carry out a huge product or process strategy;

f)(a), (b), (c), (d); +

g)(a), (b), (c), (d), (e).

2.Is the following statement correct: “in the strict sense, an innovative company is the company established for implementation of the specific and single project aimed at development and commercialization of new technology (new product or new technological process)”?

a) yes; + b) no;

c) no definite answer.

3.The main phases of activity of innovative scientific company

are:

a) preliminary marketing study; b) research and development;

c) sale of new technology (research and engineering results); d) all mentioned above. +

4.Select definition for “innovative management”:

a)the process of opportunity evaluation in innovative process, characterized by risk reduction and production of innovations which meet the consumer requirements and the company’s resources; +

b)process of sailing the new equipment and rendering services related to its operation;

c)process of innovation development aimed at production of competitive goods;

d)innovative process organization and control

1.2. Institutional Environment of Innovative Activity. International Practice of Intellectual Property Protection

5. Private small innovative enterprise is established by:

a)the authors of inventions (know-how) which form a basis of targeted project;

b)huge private parent company;

c)individuals who employ the authors of inventions (know-how) which form a basis of targeted project;

d)(a) + (b) + (c);

e)(a) + (b). +

1.3.Evaluation of Innovation Competitiveness

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1. To analyze the market situation it is necessary to:

a) apply marketing studies and marketing information system; + b) use secondary information on markets;

c) use the marketing information system only. 2. Competitive advantage matrix:

a)makes it possible to develop a product policy; +

b)makes it possible to develop a promotion policy;

c)makes it possible to develop allocation policy.

1.4. Specialties of International Marketing in Innovation Sphere

1.Your company intends to form a layer of loyal customers. What type of discount could help you in solving this issue:

a) seasonal discount; b) cash discount;

c) loss leader discount; d) bonus discount;

e) cumulative discount; +

f) discount against previously returned item; g) discount for the number of purchased goods.

2.Is it efficient to use a psychological impact on persons who make buying decision in order to promote the goods if the goods of concern have industrial application?

a) yes; b) no;

c) depends on a situation. +

1.5.Types of Innovative Companies. International Practice of Establishment of Science Intensive Companies

1.Put the stages of innovative process at a small innovative company in the right order:

a) evaluation and selection of ideas; b) determination of an idea;

c) strategic orientation; d) marketing of goods;

e) engineering; (f) production design. The right answer: c, b, a, e, f, d.

2.In what country the technopark structures were formed as technopolises by the government initiative?

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a)USA;

b)Russia;

c)Germany;

d)England;

e)Japan; +

f)Italy.

3.How long does a small innovative firm stay in structure of innovative center?

a) 1 year; b) 3 years; c) 5 years; + d) 10 years;

e) the time is not limited.

4.What is the main document for making a decision on affiliation of a small firm to innovative center?

a) application for admission; b) list of the firm’s founders; c) statute of the small firm; d) business plan. +

1.6.Specialties of Innovative Business Funding in Russia and

Abroad

1.The legal form of a small innovative enterprise which makes it possible to attract to innovative project an additional shared funding with minimum time and money expenses is:

a) limited liability company; b) cooperative;

c) joint-stock company. +

2.Is the following statement correct: “funding out of hidden previously accumulated profit, not shown in statements, relates to selffunding of a company”?

a) yes; + b) no;

c) no definite answer.

2.Innovative Business Engineering

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2.1. Stages of Entrepreneurial Process

1. Is the following statement correct: “a small scientific entrepreneurship is a type of small innovative entrepreneurship”?

a)yes; +

b)no.

2.2. Development of a Business Model for Innovative Products.

1. Venture investors:

a)acquire new shares issued for them on the terms of closed subscription with the purpose of stockbroking when the innovative enterprise value is increased following the first commercial success of the targeted project;

b)contribute cash to the registered capital of innovative enterprise with the same purpose;

c)(a) or (b) with the purpose of enterprise divestment within the advanced scheduled time period;

d)(c) provided that the divestment is performed by shareholding resale entirely to the other strategic investor;

e)(d) provided that the divestment is performed by unloading the innovative enterprise’s stock in portions preliminary placed on the share market;

f)provided that the divestment could be performed both by resale of entire stockholding to the other strategic investor, and by unloading the innovative enterprise’s stock in portions preliminary placed on the share market, and by enterprise redemption of venture investor’s shares for money collected from selling a part of established business of innovative

enterprise.. +

2.3. Determination of Key Resources of an Entrepreneurial Company

1. Tender expenses are:

a)born by the enterprise; +

b)financed by the organizer of the tender;

c)subsidized by the State.

2.4. Growing Business Management Tools

1. Management could be aimed at maximization of a company’s profit and capitalization growth. What in your opinion is the main

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management target of a small innovative company established in order to commercialize the new technology?

a)maximization of current profit of the company;

b)maximization of future profit of the company;

c)increase of the company value; +

d)previous negative experience of use of similar goods.

EDUCATIONAL EDITION

Andrey Tuzikov

Raushaniya Zinurova

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Part 2

Андрей Тузиков Раушания Зинурова

Индустриальный инжиниринг для наукоемких производств

Часть 2

Responsible for the publication I. A. Frolova

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