MODULE 4: ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

The Discipline: «Knowledge Management and Copyright economics. Development and promotion of an innovative product»

1. Brief description of the discipline (module)

Economy and knowledge management. Analysis of intellectual potential.

Creation and evaluation of intellectual property Economy copyright.

Development of innovative products. Marketing Innovation.

Management of innovative projects

2.The objectives of the study of the discipline

a)formation of knowledge about management and knowledge

economy, organization of the development and promotion of innovative product.

b)the study of the intellectual potential of technology analysis, evaluation of intellectual property, development and promotion of innovative products;

c)the teaching of management training, implementation of projects to develop and promote an innovative product in the organization.

3. Expected results formulated in the form of competencies

SC-13 owns assessment methods and cost management business and is able to find and attract resources to implement business projects,

SC-14 has the skills to analyze the status and trends in the development of modern innovative technologies and is able to apply the organizational and managerial innovations in industrial enterprises;

SC-16 is capable of generating and implementing business ideas and social initiatives and is able to manage knowledge, as part of business scope, applying knowledge about the basics of competitive intelligence in their operations.

Component composition of competence knowledge:

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1. methods for assessing and managing the cost of business, resources for the implementation of business projects, the rules of law in the field of entrepreneurship.

2.The methods of analysis of innovative technologies.

3.The basics, management technology in business. abilities:

1.assess and manage business projects, manage brands, apply the

rules of law in the field of entrepreneurship.

2.analyze the status and development of innovative technologies, apply organizational and managerial innovations in enterprises.

3.manage knowledge within the business activity.

skills:

1.The methods of managing business projects, brand products management.

2.The ability to analize the status and the development of innovative technologies, to apply organizational and managerial innovations in the industry.

3.The ability to generate and implement business ideas, knowledge management within the entrepreneurial activity.

4. The content of the discipline

Calendar-thematic plan of study of the subjects (modules), indicating types of academic work, including the independent work of students and labor intensity (in hours): lectures, seminars and CDS; forms of ongoing monitoring of performance (by weeks of the semester) and forms of interim certification (per semester)

1Knowledge Management System: 2-2-16

2National Science and Technology Policy: -,-,16

3Analysis of the intellectual potential: 2-2-16

4Assessment of intellectual property: 2-2-16

5Economy copyright: 2-2-18

6Development of an innovative product: 2-2-18

7Marketing of an innovative product: 4-4-24

8Management of innovative projects: -,-,14

9Management and assessment of scientific and technical programs: -,-,14

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5. the content of seminars / workshops / labs Theme1: Knowledge Management System (2 hours)

Scenario of exercises:

The presentation based on independent student work (ISW) №1, discussion, analysis.

Discussion on the topic of the seminar, the discussion on the content of the theme:

What is the difference between knowledge and information?

What is the essence of knowledge management? What is the purpose of knowledge management in the enterprise, in a region, in the country?

What is the difference between knowledge as a resource and other resources of the organization?

What does the organization do in the management of knowledge? What steps are implemented in the management of knowledge? What knowledge management technology are used by the

organizations?

What determines the choice of method in knowledge models? How to choose the method of creating and sharing knowledge?

How to evaluate their effectiveness?

How do you think it is necessary to build a knowledge management system in the enterprise?

Does the configuration of the knowledge management system in the organization depend on the industry, company size?

What features can be noted in the foreign countries in the knowledge management system in the organization?

Present a report presentation.

Educational Technology: individual brainstorming, presentation of the results of the job, making a presentation (group work), discussion.

Theme 3. Analysis of the intellectual potential (2 hours)

Scenario of exercises:

Discussion of issues relating to the theme:

Is it necessary to monitor the dynamics of changes in the intellectual capacity of the staff, the organization (enterprise), the country?

What the methods to improve the predictive capacity of the staff, the company, the country can be used?

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What is the significance of technology for the viability of the enterprise?

How to assess the level of technologies of companies? How to analyze the intellectual potential of an employee?

How to analyze the intellectual potential of the organization? How to analyze the intellectual potential of the university?

What is the importance of intellectual property for the organization?

What is the essence of the commercialization of intellectual property?

What difficulties in the process of commercialization can occur? How can you deal with these emerging issues?

Delivering a message (ISW №2).

Educational Technology: individual brainstorming, discussion, presentation with a message (presentation).

Theme 4. Assessment of intellectual property (2 hours)

Scenario of exercises:

Discussion of issues relating to the theme.

What is the purpose of an assessment of intellectual property? What stages constitute the evaluation procedure of intellectual

property?

What factors affect the value of intellectual property?

What methods can be used to assess intellectual property? How to choose the method of assessment?

How to calculate the cost of the license? What determines the value of the brand?

What are the characteristics of know-how transfer? The tasks

Method of creation cost Calculation of royalties

Determination of the value of the license agreement

Educational Technology: individual brainstorming, discussion, and applying analytical tasks (tasks).

Theme 5. Economics of copyright (2 hours)

Scenario of exercises:

Discussion of issues relating to the theme.

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What circumstances has led to the emergence of the Institute of copyright?

What is the mechanism of copyright? What kind of relationship it regulates?

Is it true that the copyright system is a precondition for the creation of new products?

Who needs copyright more, the author or the merchant?

How does the copyright impact the competition in the market? How to determine whether the author needs to resort to support of

the merchants?

What is the difference between copyright compliance today and copyright in mid-twentieth century?

What are the positive and negative aspects of copyright? How does the copyright differs from the copyleft? Conduct a roleplay situation

The content of the game:

Students compare the benefits of ownership of the authenticity of software or other copyrighted material with the risks associated with the acquisition and use of pirated products. Students then apply their skills of critical thinking to produce an independent assessment for the purpose of comparing the benefits and risks.

Learning goals and objectives:

Learn to identify potential risks associated with the use of counterfeit software and other forms of intellectual property,

Assess and explain the origin of risks in respect of both genuine and counterfeit products, and to share their understanding of the risks.

Action:

Organize debates, dividing students into two groups, one of which takes the side of the genuine products, the other - counterfeit. Within 10-15 minutes, the group must prepare arguments to defend their position.

Students can be encouraged to explore beforehand the information on the pros and cons, benefits and risks of each option (eg, http://www.microsoft.com/ru-ru/antipiracy/default.aspx).

B. Determine the explanationsargument against pirated products and methods of persuasion (incentive or coercion) to use the genuine products with the observance of copyright.

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Educational Technology: individual brainstorming, discussion, role play.

Theme 6. Develop an innovative product (2 hours)

Scenario of exercises:

Discussion of issues relating to the theme.

What are the mechanisms of the innovative process? What is the concept of "technological push"?

Which is primary, innovations or demand? What arguments can be given in favor of your opinions?

Are there any particular aspects of introducing to market basic and improving innovations related to the conditions of the economic situation?

What is the subject of innovation and technology management? What problems can be solved within the framework of this type of management?

What ideas can turn into innovation?

What stages of development does an innovative product pass? What can non-compliance with the algorithm of development of innovative products threaten?

What determines the phase of the life cycle of product innovation? What does the S-shaped logistic curve reflect? What can the

analysis of the curve explain?

How can we evaluate the effectiveness of activities in the field of research and development?

What are the typical stages of НИОКР?

Are the various types of risks dangerous for an innovative product (project)?

In which cases are certain types of risk analysis used? What determines the choice of the method of risk analysis?

Problem Solving

The method of a decision tree

The use of the mathematical expectation and standard deviation The situation of the game (time 10-15 minutes)

Distribute the roles in the company engaged in the development of high-tech equipment: director, the heads of development departments, marketing, finance, service and installation of the production unit.

Venue: Meeting on discussing the idea of new equipment.

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Task: you must determine the order of the development of ideas, work timeframe of each department and their range of responsibility.

Educational Technology: individual brainstorming, discussions, tasks, gaming technology.

Theme 7. Marketing product innovation (4 hours)

Scenario of lesson 1:

Perform tasks on classes (listed in the "Tasks in the discipline at the seminars"):

Evaluation of the external environment of the enterprise, Conducting market segmentation.

The decision of the videokcase on analysis of company’s competitor ("Thieves of segments", developed by the "Resolution" video company,includes video materials, guidelines for teachers) * http://eduvideo.ru/

Educational Technology: individual brainstorming, performance of analytical tasks (tasks, case), interactive technology.

Scenario of lesson 2:

Perform tasks on classes (listed in the "Tasks in the discipline at the seminars"):

Analysis of the market in terms of its size, dynamics and trends for a particular product,

Select the channel of product sales.

The decision of the videokcase on the assessment of the attractiveness of the market segments ("In Search of tidbits", developed by the "Resolution" video company video, guidelines for teachers) * http://eduvideo.ru/

Educational Technology: individual brainstorming, performance of analytical tasks (tasks, case), interactive technology.

6 The content of lectures

Theme 1 Knowledge Management System (2 hours)

The concept of "knowledge management". The technologies of knowledge management in organizations, methods of decision making in models of knowledge, methods of creating and sharing knowledge. Building a knowledge management system. Foreign experience of creating a knowledge management system.

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Theme 2. Analysis of the intellectual potential (2 hours)

The concept of "intellectual capacity". Intellectual Property: concept, types, protection, commercialization. The level of technology in the enterprise. Intellectual potential of an employee, an organization, an institute.

Theme 3. Assessment of intellectual property (2 hours)

Procedures and methods of evaluation of intellectual property. Evaluation of copyright of industrial properties, licenses, brand, knowhow transfer, an innovative project.

Theme 4. Economics of copyright (2 hours)

The concept of "copyright". The origin of copyright, copyright wear. The boundaries of copyright. Regulation of copyright scale.

Theme 5. Development of an innovative product (2 hours)

Technologies and innovative product development stages. The life cycle of a product, a new technology creation. Evaluating the effectiveness of НИОКР. Risk assessment of innovative projects.

Theme 6. Marketing of an innovative product (2 hours)

Marketing information, its sources, market overview, demand analysis, organizing marketing research of innovative products. Innovative business models. The profit model. Positioning an innovative product on the market. Marketing of radical innovative products.

Theme 7. Management of innovative projects (2 hours)

Organization and management system of an innovative project. A business plan as the main document assessing the viability of an innovative project. Commercialization of an innovative project. Financing of an innovative project.

7.Control measuring materials for ongoing monitoring of progress, interim certification on the basis of the study of the discipline

Current control is performed by using:

1)preparation of a report presentation: maximum score - 10.

2)participation in the discussion at the lecture: the maximum score

- 10.

3) implementation of the written ISW, oral presentation, presentation on ISW: maximum score - 30.

The final control is carried out by means of:

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