1) Testing: 36-40 points (rated "excellent" for the performance of the test), 26-35 points (rated 'good' for the performance of the test), 20-25 points - ( rated "satisfactory" for the performance the test).
8. Rating system of master students schoolwork
The structure of the rating:
In evaluating the masters the rating system is used. Rating assessment is formed on the basis of the current, interim and final marks. The maximum and minimum number of points for various types of training activities are estimated as follows:
The maximum rating of the student - 100 points, the minimum - 60
points
9. Educational technologies, including interactive ones
The study subjects include lectures, practical work, as well as independent work of students.
The study involves the use of the following disciplines of educational technology:
•Discussion.
•Teamwork (group brainstorming) - a joint activity of students in the group under the guidance of a leader, aimed at solving the general
problem (problem solving, analysis of the situation) by adding the individual creative work of the team members with the division of powers and responsibilities.
•Individual brainstorming.
•Perform analytical tasks.
•Case method - analysis of the real problem situations that have
occurred in the relevant field of professional activity, and exploration of the options for the best solutions.
•Problem learning - encouraging students to acquire selfknowledge necessary to solve a particular problem.
•Solving problems.
Independent work involves the preparation of reports in the form of presentations and explaining them in practical classes, as well as fulfillment of tasks (analytical assignments, case studies), proposed by the teacher on the topics that complement the main course.
INDUSTRIAL ENGINEERING
FOR SCIENCE CONSUMING INDUSTRY
82
10. Internet resources
1.www.cool4ed.org
2.www.oapen.org
3.www.collegeopentextbooks.org
4.www.oercommons.org
5.www.doabooks.org
6.www.coursera.org
7.www.edx.org
8.www.khanacademy.org
9.www.futurelearn.com
10.http://ocw.mit.edu
11.Teaching materials and assignments to students to study
subjects
Theme 6. Develop an innovative product
Objective: An entrepreneur conducted the analysis associated with the discovering a new production. If he opens the full-scale production, then under favorable market conditions he will make a profit of 60 million rubles, while under unfavorable conditions - will incur a loss of 40 million rubles. Small-scale production will bring him 30 million rubles profits under favorable market conditions and 10 million rubles of losses under unfavorable. The possibility of favorable and unfavorable market conditions he evaluates the same way. Market research, which a specialist could hold will cost an entrepreneur 5 million rubles. Experts believe that with probability 0.6 market conditions would be favorable. At the same time, the positive conclusion of the state of the market will be favorable only with probability 0.9. With a negative conclusion with probability 0.12 market conditions may be favorable. Use the decision tree to help the entrepreneur make a decision. Is it necessary to commission a survey of the state of the market? Is it necessary to open a full-scale production? What is the expected cost assessment of the best solution?
Answer: to commission a study, at a favorable prognosis by the specialist - to open a full-scale production, at an unfavorable - small-scale production. EMV = 22,92 mln
Topic 7. "Marketing of an innovative product"
Market segmentation.
INDUSTRIAL ENGINEERING
FOR SCIENCE CONSUMING INDUSTRY
83
Problem: The company is considering releasing a new smartphone. To conduct market segmentation, four features with two gradations each: age (youth, middle age), gender (male, female), income (high, low),
occupation or type of work (mental, physical).
Question: To determine the number of segments and list them according to "erasal" of the boundaries between indistinguishable groups (no need to highlight several times similar segments).
solution:
Market segmentation is a selection of groups of potential buyers of goods in some respects. It begins with the definition of the total contingent of buyers. Various population characteristics are used: age, gender, income, occupation, etc. Each of these groups has its own needs and ideas about fashion, special requirements for goods. Next, each group can be divided into smaller groups. People in these groups (segments) should respond to the marketing impact of the seller in the same way. Next, you need to identify the factors influencing the decision-making process of buying goods, and the object (subject), who makes decisions. The decision to purchase household goods makes a family, capital goods - business.
Market segment - this part of the market, characterized by the fact that all the participants are motivated by the same criteria and motives for buying goods. Conducting market segmentation is usually the responsibility of marketing specialists who are guided by socio-economic indicators, or by the psychological characteristics of consumer groups.
Task.
The choice of a particular sales channels of a product * http://bibliofond.ru/view.aspx?id=20313
For household appliances market is characterized by a high level of competition. Today it is one of the fastest growing markets. According to research firm "Gortis" in 2003, retail sales of household appliances was 175-195 thousand US dollars, which is well above the 2002 level.
In 2003, household appliances were bought by 420-450 thousand of families of St. Petersburg (30-32% of all households), which is similar to 2002.
In 2003, the changes in sales structure towards more expensive goods is observed, increasing the total sales of goods by 20-25%, despite a 10% decrease in the total number of purchases of audio, video and household appliances in St. Petersburg without suburbs - 950-1150 thousand.
Reduction in demand for TVs, VCRs, microwave ovens, vacuum cleaners was 15-20% in 2003. At the same time there was a more than
INDUSTRIAL ENGINEERING
FOR SCIENCE CONSUMING INDUSTRY
84
threefold increase in sales of computers and other office equipment for personal use (28-30 thousand in 2003). There was an increase in buying of home theater systems, CD players, refrigerators. The demand for video cameras and small household appliances has not changed.
In the medium term perspective, we can predict the rate of growth of effective demand for household appliances in the range of 15-20% per year. The share of costs for the purchase of household appliances in total expenditure of St. Petersburg residents will remain virtually unchanged. The growth rate of the money market will correspond approximately to the growth rate of the money supply in the hands of the population.
The main trends in the development of home appliances market growth can be traced, the dynamics of which is due to an increase in purchasing power, as well as the process of the replacement of household appliances and electronics purchased in the early 90s. In addition, the dynamics of the market is affected by the arrival of new technologies. In particular, the DVD technology is in great demand today, its share is growing in relation to VHS. Another trend is a redistribution of market share between formats of trade.
When analyzing the market of household appliances in St. Petersburg it should be noted that the implementation of the electronics is done by several methods. Firstly, through the "open market" - small shops and pavilions, designed for a narrow range and low price level. Secondly, multi-brand stores - supermarkets provide a wide range of the products and are designed for middle-class consumers. These formats were the main implementation until 2001 and used to share the market. However, in 2002, the tendency of reducing the share of "open markets" and the increase in the share of supermarkets takes place. In 2004, a new form of implementation is formed - a hypermarket, its area allows us to represent the entire range of products from the built-in appliances and home cinema to mobile phones. This format is characterized by a large range, covering all price categories for people with low, middle and high-income in the countries. In this self-service scheme the passability of the store is increased, which makes the buying process faster and more convenient for the buyer. An example of the success of this format is the "M. Video" company which implemented this principle in late 2001.
The fourth aspect is the implementation of the sale of electronics in hypermarkets with a wider range of products.
Finally, another format, the share of which is also gaining momentum - is the sale of products via the Internet.
The market of St. Petersburg in 2004 accounted for about half of all sales in to "open markets", the share of supermarkets was 45%, the share of
INDUSTRIAL ENGINEERING
FOR SCIENCE CONSUMING INDUSTRY
85