- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country.
- •II. Answer the following questions.
- •I. You are in London and you want to buy a ticket for Glasgow. Complete the dialogue.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •II. Read the following dialogue. Work in pairs.
- •III. Complete the dialogue using the words you have studied.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VI. Complete the dialogue. Work in pairs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •II. Using the information above answer the following questions.
- •III. Give your view on features listed below. Which of them are the most important for the manager? Which ones are not so essential?
- •IV. Read the text about mts Systems Corporation and complete the following “fact file” organisation chart below.
- •V. Now read the text again and complete the organisation chart
- •VI. Circle the word that does not belong in each horizontal group.
- •Marketing
- •II. Answer the following questions.
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Sacrilege
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •I. Before reading the text learn the following words.
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •1. The Business
- •Writing
- •Unit 8. Employment reading
- •I. Before reading the text learn the following words.
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •II. Discuss these questions.
- •III. Match the adjectives in column a to the nouns in column b. Make six word partnerships.
- •IV. Now complete these sentences with word partnerships from the list.
- •Writing
- •II. Write your own letter of application in reply to the following advertisement:
- •Unit 9. Cultures in business reading
- •I. Before reading the text learn the following words.
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Differences between British and American Letters
- •Discussion
- •II. Put an f for formal and an I for informal language. Give reasons.
- •III. Read the two models and find out which model:
- •IV. Match these phrases with the types of letters. Give more opening phrases and endings for each type of letter.
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
Visitors from china
Background
Toyworld is a profitable toy retailer based in Seattle, US, with subsidiaries in over 30 countries. Toyworld buys its products from suppliers all over the world.
Mr Lee Chung, head of a toy manufacturing firm based in Guandong, China, is going to visit the Toyworld subsidiary in your country. He will be accompanied by his Export Manager, John Wong. The purpose of his visit! is to get to know Toyworld's management better and to learn more about the company. I He may set up a joint venture with Toyworld il he has confidence in them and considerl them to be a suitable partner. This is Mrj Chung and Mr Wong's first visit to youfl company, and to your country.
Task
You are members of the planning committee for Mr Chung's visit. Read the documents. Then, plan a draft programme in small groups. After that, compare your ideas with the rest of the class and produce the final programme.
Chinese relationships are built on personal trust and respect. Everything you do during the visit must show that you consider Mr. Chung and Mr. Wong to be important people.
Relationship building activities and a successful social programme will be more important than the business meeting.
Mr. Chung communicates fairly well in English, but has some problems understanding difficult expressions. Mr. Wong has a much higher level of English.
Both men are rather fussy about food. For example, Mr Chung was unhappy when he had to attend a wine and cheese party last year he hates cheese! They both enjoy high quality alcoholic drinks.
Your visitors will expect to have some basic information about Toyworld, and to be offered activities which give them a better understanding of the company.
Mr. Chung and Mr. Wong will be particularly interested in your warehousing facility and in your sales network.
Be careful about topics for discussion at social events. Do not embarrass your visitors by introducing 'difficult' topics.
They will be eager to learn about life in your country and about its culture.
Punctuality is very important to Mr. Chung. He gets angry if people arrive late for a meeting - he thinks it shows a lack of respect.
10. 'Sincerity' is a word which Mr. Chung and Mr. Wong use frequently. They value it a lot.
Best wishes,
Kenneth Eng
Key questions for the planning committee
Where will the visitors stay?
Who will meet them? What transport will be used?
What arrangements should be made for meals?
When will the business meeting take place?
What topics would be suitable for discussion at meals?
How will the visitors be entertained? Trips? Special events?
What gifts would be suitable? When and how should they be given?
Should there be local press and television coverage?
Is it necessary to provide an interpreter?
Any other arrangements to encourage 'relationship building'?
Writing
As Marketing Director at Toyworld, send a fax to Mr Chung with details of the programme for his visit. The tone of the fax should be friendly and show that you and your colleagues are looking forward to meeting him soon.
UNIT 10. BUSINESS CORRESPONDENCE
READING
I. Before reading the text learn the following words.
transactional invitation complaint apology regret impolite silly odd to distinguish |
деловой приглашение жалоба извинение сожаление невежливый глупый странный различать |
salutation recipient
frequent to omit chatty Yours faithfully Yours sincerely |
приветствие адресат, получатель частый пропускать болтливый с уважением искренне ваш
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LETTERS
(FORMAL, INFORMAL, TRANSACTIONAL)
Letters are divided into two categories, formal and informal. There are various types of formal and informal letters, for example: letters asking for or giving information, letters asking for or offering advice, letters of invitation, letters accepting or refusing an invitation, letters of complaint, letters of apology, letters expressing thanks/ regrets/congratulations, letters giving or asking for directions, letters of application, narrative/descriptive letters, transactions letters, letters telling the news etc. It is important to think about the person who you are writing to before you begin writing a letter. If the wrong style is used, the letter will look impolite, silly or odd. For example, if you used formal language to write to a closed friend, the letter would look odd, or if you used informal language to write a letter to a company, the letter would look impolite.
There are certain characteristics which allow us to distinguish between formal and informal letters. These are:
The salutation (e.g. Dear Sir/Madam, Dear Bill)
The style or language (e.g. use of formal language for formal letters, or the use of slang and idioms for informal letters)
The closing remarks (e.g. Yours faithfully, Lucy Cohen /Yours sincerely, Lucy Cohen / Love, Lucy)
Note:
In formal letters your address and the date as well as the recipient's address are included in the letter. When you do not know the name of the recipient, you should include their title in the address, e.g. The Director f Studies, St Michael's School, 15, Pine St., London. You should begin the letter with Dear Sir/Madam, and end with Yours faithfully, Peter Jones. When the name of the recipient is known, their name and title should be included in their address, e.g. Mr. Witkins, Accounts Manager, Rockdell Financial Services, 15 Stockdale Ave., London. The letter should begin with Dear Mr. Witkins, and end with Yours sincerely, John Smith.
In semi-formal and informal letters the recipient's address is not included in the letter. In a semi-formal letter showing respect for the recipient with whom you are on friendly terms, begin the letter with Dear Mr/Mrs Smith and end with Love/Regards/Best Wishes/Yours, Anna.
In an informal letter, begin with Dear John and end with Love/Regards/Best wishes/Yours, Mike.
Remember that it is not necessary to write addresses in the FCE Exam.
STYLE IN FORMAL AND INFORMAL LETTERS
FORMAL LETTERS Greeting: Dear Sir/ Madam/ Mr. Dobbins,
Name: Yours faithfully/Yours sincerely, Steven Hill
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INFORMAL LETTERS Greeting: Dear Julie,
Name: Best wishes / Love /Yours / Regards, Steve
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