Иностранный язык Методические указания и контрольные задания. Для студентов ЗФ. Направления подготовки бакалавр. Профиль ОрАД
.pdfОдобрено и рекомендовано к изданию Учебно-методическим советом Университета
ИНОСТРАННЫЙ ЯЗЫК: методические указания и контрольные задания /Университет ГА. С-Петербург, 2014
Издаются в соответствии с программой дисциплины «Иностранный язык» Предназначены для студентов 2 курса ЗФ специализации ОрАД.
Составитель Т.Б. Попова, ст.преподаватель Рецензент К.М. Суворина, канд. филол. наук проф.
МЕТОДИЧЕСКИЕ УКАЗАНИЯ
1.Данное контрольное задание имеет 5 вариантов. Студент должен выполнить один из этих вариантов в соответствии с последней цифрой своего шифра.
Последняя цифра шифра студента |
Номер варианта задания |
1 и 2 |
1 |
3 и 4 |
2 |
5 и 6 |
3 |
7 и 8 |
4 |
9 и 10 |
5 |
2.Контрольное задание должно быть написано четко, аккуратно. Необходимо оставлять поля для замечаний и рекомендаций рецензента.
3.К зачету или экзамену допускаются студенты, выполнившие контрольное задание в соответствии с учебным графиком.
4.Для сдачи зачета или экзамена студент должен: а) прочитать и перевести текст б) выполнить лексические задания по тексту в) ответить на вопросы по тексту
Вариант 1
Read and translate the text
The airport as marketplace
The retail potential of a major airport is quite impressive, with thousands of highly literate persons of higher-than-average incomes passing within metres of the typical airport retailer every hour. Sales volumes have been reported as high as $8,135 per square metre per year at London’s Heathrow Airport.
For any airport retail outlet at a busy airport, there is no shortage of potential shoppers. A key element in tapping into the potential of this situation is that the passengers or visitor to the airport must have both the time and the inclination to make a purchase. The airport operator has considerable control over both of these variables. A well-planned, efficient airport – in cooperation with its airline partners – speeds the passenger through the check-in and security process, creating the free time which can lead to browsing in the shops and, quite possibly, to impulse buying. Just as importantly, the smooth facilitation of passengers through the terminal, with agreeable experiences at each point of contact with airline and airport personnel, dissipates the stress which many associate with air travel and instead creates a brief window of tranquillity and even euphoria in which spending can be a natural, if not entirely logical, response.
But there are also limits to the airport as a marketplace. It is not really practical to buy many large items, since carry-on luggage space is limited. This is why many airport retail strategies focus their marketing on high value items such as perfumes, liquor, cameras, electronic items, jewelry and watches.
(ICAO Journal, April, 2000, 14-15)
Tasks
1 Match words on the left with their equivalents on the right
1) |
income |
a) |
рынок, рыночная площадь |
2) |
retail |
b) |
продажа, реализация |
3) |
volume |
c) |
доход, прибыль |
4) |
sale |
d) |
помощь, облегчение |
5) |
outlet |
e) |
объем |
6) |
shortage |
f) |
ответ, отклик |
7) |
inclination |
g) |
авиакомпания |
8) |
purchase |
h) |
желание, тенденция |
9) |
facilitation |
i) |
торговая точка |
10) |
airline |
j) |
покупатель |
11) |
marketplace |
k) |
розничная продажа |
12) |
cooperation |
l) |
нехватка, дефицит |
13) |
shopper |
m) |
сотрудничество |
14) |
response |
n) |
покупка |
2 Match words on the left with their definitions on the right
1) |
income |
a) |
assistance or willingness to assist; collaboration with |
|
|
|
several organizations or services |
2) |
retail |
b) |
a large mass or quantity; capacity; amount; size |
3) |
volume |
c) |
a market for a product or service |
4) |
sale |
d) |
help, aid |
5) |
outlet |
e) |
the commercial world of buying and selling |
6) |
shortage |
f) |
a deficiency or lack in the amount needed, expected, |
|
|
|
or due; deficit |
7) |
inclination |
g) |
money received during a given period; revenue |
8) |
purchase |
h) |
a system or organization that provides scheduled |
|
|
|
flights for passengers or cargo |
9) |
facilitation |
i) |
the sale of goods individually or in small quantities to |
10) |
airline |
j) |
the act of responding; reply or reaction |
11) |
marketplace |
k) |
a person who buys goods in a shop |
12) |
cooperation |
l) |
something that is purchased, especially an article |
|
|
|
bought with money |
13) |
shopper |
m) |
a particular disposition, especially a liking or |
|
|
|
preference; tendency |
14) |
response |
n) |
the exchange of goods, property, or services for an |
|
|
|
agreed sum of money or credit |
3 Replace the italicized words or word-combinations with a synonym from the box
income cooperation purchase retail
1)Low-cost flights are the most appropriate for the level of revenue of the population living in the airport's catchment area.
2)We believe that the sale potential at our airports is extremely attractive and we are confident that we will be able to maintain high growth rates.
3)The “one bag” rule prohibits passengers from carrying duty free articles on board unless they fit into the traveller’s single cabin bag.
4)We needed a new solution that could help us handle an extensive increase in the amount of baggage
5)These border management developments provide opportunities for airports as they allow for better help when appropriately implemented in the context of an integrated and seamless passenger flow.
6)The privatisation is a reaction to the change in nature of the aviation sector over the last two decades.
7)The diverse brand line-up caters to every category of buyers, seeking top fragrances and cosmetics brands, fashion wear, sunglasses, watches, food and confectionery.
8) Creating a framework for closer collaboration on technical and regulatory issues would also support modernisation and development on Russia’s airports.
4Answer the questions to the text
1)How much have sales volumes been reported per square metres per year at
London’s Heathrow Airport?
2)What must the passenger have to make purchase?
3)How does a well-planned airport create the free time for the passengers?
4)What limits are there to the airport as a marketplace?
5)Why can we call an airport as a marketplace?
Вариант 2
Read and translate the text
A short history of Duty Free.....
The Irish have brought us many pleasures in life, not least Guinness and a fair few good whiskies. Did you know, though, that the Irish are also responsible for duty and tax-free shopping as we know it today.
The world’s first airport duty free shop was opened at Shannon Airport by Dr Brendan O’Regan in 1947 to serve trans-Atlantic airline passengers travelling between North America and Europe. Flights would stop at Shannon on both legs to refuel and passengers had time to kill before continuing on their journey. Such a captive audience surely had sales potential! The argument by Dr O’Regan and his team was that, having passed passport control, the passenger had left the country and therefore the duties/taxes of that country became invalid. So everything bought after passport control should be considered as duty-free. The idea was given the go-ahead in Ireland and the shop was an instant success.
The 1960s really saw airport shopping start to develop, helped in no small part by two American entrepreneurs: Charles (Chuck) Feeney and Robert Miller who together started what is known as DFS (Duty Free Shops) one of the world’s largest and most influential retailers. DFS first started operating in Hong Kong and over the years has expanded globally. In the early 1960s DFS scored a coup by gaining the exclusive concession for duty free sales in Hawaii which enabled the company to target Japanese travellers. Massive airport and aircraft development since the 1970s, combined with reduced air fares, has seen an incredible increase in passenger traffic millions of people travelling on business and pleasure, and all keen to shop! Bigger and bigger terminals have been developed with ever increasing space for ‘nonaeronautical’ revenues such as food, beverage and or course duty and tax free shopping.
Tasks
1 Match words on the left with their equivalents on the right
1) |
tax-free shopping |
a) |
доход, прибыль |
2) |
flight |
b) |
тариф, плата за проезд |
3) |
journey |
c) |
развитие |
4) |
audience |
d) |
движение, транспорт |
5) |
argument |
e) |
розничный торговец, лавочник |
6) |
entrepreneur |
f) |
неожиданный успех, удача |
7) |
retailer |
g) |
уступка |
8) |
coup |
h) |
довод, аргумент |
9) |
concession |
i) |
продажа, реализация, сбыт |
10) |
sale |
j) |
бизнесмен, предприниматель |
11) |
development |
k) |
публика |
12) |
fare |
l) |
беспошлинная торговля |
13) |
traffic |
m) |
путешествие, поездка |
14) |
revenue |
|
|
n) |
рейс |
2 Match words on the left with their definitions on the right |
|||||
1) |
tax-free shopping |
a) |
a brilliant and successful stroke or action |
||
2) |
flight |
b) |
regular public |
||
3) |
journey |
c) |
not needing to have tax paid on it |
||
4) |
audience |
d) |
the movement of vehicles, people, etc., in a |
||
|
|
|
particular place or for a particular purpose |
||
5) |
argument |
e) |
a person or business that sells goods to customers |
||
|
|
|
in a shop; seller, shop assistant |
||
6) |
entrepreneur |
f) |
the exchange of goods, property, or services for an |
||
|
|
|
agreed sum of money or credit; disposal |
||
7) |
retailer |
g) |
the act or process of growing, progressing, or |
||
|
|
|
developing |
||
8) |
coup |
h) |
a scheduled or a charter airline journey |
||
9) |
concession |
i) |
the owner or manager of a business enterprise who, |
||
|
|
|
by risk and initiative, attempts to make profits |
||
10) |
sale |
j) |
the sum charged or paid for conveyance in a bus, |
||
|
|
|
train, aeroplane, etc |
||
11) |
development |
k) |
the income accruing from taxation to a government |
||
|
|
|
during a specified period of time, usually a year |
||
12) |
fare |
l) |
a travelling from one place to another; trip or |
||
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|
|
voyage |
||
13) |
traffic |
m) |
a point or series of reasons presented to support or |
||
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|
|
oppose a proposition |
||
14) |
revenue |
n) |
a reduction in the usual price of a ticket granted to a |
||
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|
|
special group of customers |
||
3 Replace the italicized words or word-combinations with a synonym from the box
journey revenue coup retailer
1)EasyGroup is the private investment vehicle of businessman Sir Stelios HajiIoannou.
2)The disposal of the two airports relates to the ruling that “passengers and airliners would still benefit from greater competition”
3)Combined with the ability to check-in online before arriving at the airport, the kiosks are designed to give the passengers more control over their trip and ease congestion in the terminal.
4)The privatisation of the management of Barcelona El Prat and Madrid-Barajas airports on a reduction basis has been postponed by the Spanish government.
5)Over 4,000 products including cosmetics, fragrances, alcohol and confectionery are available, and in a major success for DAA1, it is the first airport retailer in the world to sell Estee Lauder and MAC2 products via its online channel.
6)Passengers are the source of all income – an airport’s interests are aligned with the passengers’ interests.
7)The introduction of low price airlines has been the most important reason for such growth.
8)Excess has always been one of the leading airport travel goods sellers.
4Answer the questions to the text
1)Who invented duty and tax-free shopping?
2)Where was the first duty-free shop opened?
3)What was the main argument for duty-free shopping?
4)What is “non-aeronautical” revenue?
5)What can the passenger buy at the duty-free shops?
1DAA – Dublin Airport Authority
2MAC – the brand of cosmetics
Вариант 3
Read and translate the text
Airport structures
Airports are divided into landside and airside areas. Landside areas include parking lots, public transportation train stations and access roads. Airside areas include all areas accessible to aircraft, including runways, taxiways and ramps. Access from landside areas to airside areas is tightly controlled at most airports. Passengers on commercial flights access airside areas through terminals, where they can purchase tickets, clear security check, or claim luggage and board aircraft through gates. The waiting areas which provide passenger access to aircraft are typically called concourses, although this term is often used interchangeably with terminal.
The area where aircraft park next to a terminal to load passengers and baggage is known as a ramp (or "the tarmac"). Parking areas for aircraft away from terminals are called aprons.
Airports can be towered or non-towered, depending on air traffic density and available funds. Due to their high capacity and busy airspace, many international airports have air traffic control located on site.
Airports with international flights have customs and immigration facilities. However, as some countries have agreements that allow travel between them without customs and immigrations, such facilities are not a definitive need for an international airport. International flights often require a higher level of physical security, although in recent years, many countries have adopted the same level of security for international and domestic travel.
Some airport structures include on-site hotels built within or attached to a terminal building. Airport hotels have grown popular due to their convenience for transit passengers and easy accessibility to the airport terminal. Many airport hotels also have agreements with airlines to provide overnight lodging for displaced passengers.
Tasks
1 Match words on the left with their equivalents on the right
1) |
airport |
a) |
багаж |
2) |
parking lot |
b) |
таможня |
3) |
road |
c) |
полет, рейс |
4) |
aircraft |
d) |
рулежная дорожка |
5) |
runway |
e) |
перрон |
6) |
taxiway |
f) |
пассажир |
7) |
ramp |
g) |
терминал |
8) |
passenger |
h) |
билет |
9) |
terminal |
i) |
самолет |
10) |
ticket |
j) |
парковка автотранспорта |
11) |
gate |
k) |
аэропорт |
12) |
baggage |
l) |
дорога |
13) |
flight |
m) |
взлетно-посадочная полоса |
14) |
customs |
n) |
выход на посадку |
2 Match words on the left with their definitions on the right
1) |
airport |
a) |
a marked path along which aircraft taxi to or from a |
|
|
|
runway, parking area, etc |
2) |
parking lot |
b) |
the area where aircraft park next to a terminal to load |
|
|
|
passengers and baggage |
3) |
road |
c) |
a point or station, serving as an important access point for |
|
|
|
passengers or freight |
4) |
aircraft |
d) |
a hard flat surface for vehicles, people, and animals to |
|
|
|
travel on; way, path |
5) |
runway |
e) |
a landing and taking-off area for civil aircraft, usually |
|
|
|
with surfaced runways and aircraft maintenance and |
|
|
|
passenger facilities; site and installations for the takeoff |
|
|
|
and landing of aircraft; airfield |
6) |
taxiway |
f) |
a machine that flies through the air |
7) |
ramp |
g) |
an area or building reserved for parking cars |
8) |
passenger |
h) |
a hard level roadway or other surface from which aircraft |
|
|
|
take off and on which they land |
9) |
terminal |
i) |
a piece of paper that allows you to travel on a vehicle, |
|
|
|
etc.; travelling document |
10) |
ticket |
j) |
suitcases, bags, etc., packed for a journey; luggage |
11) |
gate |
k) |
a scheduled or a charter airline journey |
12) |
baggage |
l) |
the part of a port, airport, frontier station, etc., where |
|
|
|
baggage and freight are examined for dutiable goods and |
|
|
|
contraband |
13) |
flight |
m) |
any of the numbered exits leading to the airfield or aircraft |
14) |
customs |
n) |
a person travelling in a car, train, boat, etc., not driven by |
|
|
|
him |
3 Replace the italicized words or word-combinations with a synonym from the box
flight ticket baggage airport
1)The upper floor will provide a new passenger service area to facilitate transfer air trips.
2)Airport terminal operators are faced with decreased demand for domestic exits.
3)Today's travelling document price is cheaper by a factor of more than ten - though you get your destination about eight times faster.
4)We will invest in development of this completely new flying machine design