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Jung_S__Krebs_P_The_Essentials_of_Contract_Negotiation_2019.pdf
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208

Topic Lists

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Agenda

 

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Annotations

 

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Aspiration point

 

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BATNA (best alternative to a negotiated agreement)

 

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Body language

 

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Change the standards

 

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Deadline

 

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Deal-breaker

 

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Interim results

 

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Negotiation pause

 

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Prenegotiation plan

 

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Principle of dual control

 

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Protocols

 

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Reference point

 

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Retracking the deal

 

•\ SMART

 

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SWOT-analysis

 

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Traffic light systems

 

Legal Means

In addition to general auxiliary means, negotiations in particular also include legal auxiliary means. They are mainly (but not only) applied in the concrete drafting of contracts. However, not generally listed hereinafter are legal framework conditions.

•\ Annotations

•\ Bargaining in the shadow of the law •\ Boilerplates

•\ Negotiation clause

•\ Presenting a false legal opinion •\ Single text negotiation

Behavioural Economics and Psychological Effects

Findings from the field of behavioural economics and psychological effects often form the basis for special tactics and techniques (for this see further under tactics and techniques and their according effects). In the following all relevant terms from this field are listed.

Topic Lists

209

Effects

Findings of behavioural economics and psychological effects that may be relevant in the context of contract negotiations are listed here.

•\ Availability bias •\ Backlash effect

•\ Behavioural economics •\ Bias

•\ Electronic multitasking •\ Endowment effect

•\ Framing •\ Gender

•\ Halo effect

•\ Impression (first and last) •\ Incompatibility bias

•\ Norm of reciprocity •\ Optimism bias

•\ Path dependency

•\ Reactive devaluation •\ Reference point

•\ Similar-to-me-effect •\ Status quo bias

•\ Sunk cost bias

Tactics, Techniques and Their Underlying Effects

Here follows an exemplary list of some tactics and techniques based on effects of behavioural economics or psychological effects. These effects are listed in brackets after the respective tactic or technique.

•\ Ambitious target price setting (self-fulfilling prophecy) •\ Anchor discreditation (anchoring effect)

•\ Better than that (anchoring effect)

•\ Door-in-the-face tactic (anchoring effect, norm of reciprocity) •\ First offer (anchoring effect)

•\ Foot-in-the-door technique (escalation of commitment effect) •\ Ostensible connexity (Halo effect)

•\ Salami tactic (endowment effect)

•\ Several small consessions (hedonic framing) •\ Similar-to-me-tactic (similar-to-me-effect)

•\ Tactic of small quantities (bandwagon effect, scarcity effect)

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