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«MultТlОЯОl MКrФОtТЧР» ДЭ |
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URL: http://www.encyclopedia.com/doc/1G2-2687200391.html. |
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131
SALES MANAGEMENT BASED ON MULTILEVEL (MLM) MARKETING
APPLICATION
E.V. Bautina, A.S. Bragina, E.A. Kusch
Bautina Elena Vladimirovna, * Voronezh State Technical University, Candidate of Technical Sciences, Associate Professor of the Department of Construction Management
Russia, Voronezh, e-mail: bautina_elena@mail.ru, tel. + 7910-249-22-93
Bragina Anna Sergeevna, Voronezh State Technical University, student of the Faculty of Economics, Management and Information Technology
Russia, Voronezh, e-mail: anechka.love.97@inbox.ru, tel. + 7473-2-76-40-07
Kushch Ekaterina Andreevna, Voronezh State Technical University, student of the Faculty of Economics, Management and Information Technologies
Russia, Voronezh, e-mail: begimot.boloto1@mail.ru, tel. + 7473-2-76-40-07
Abstract. The article is devoted to the issues of the state and development of network marketing in the world. The main advantages and disadvantages of MLM are considered, the problems of network marketing in the Russian market are analyzed, the differences in the development of MLM marketing in the West and in Russia are revealed. Conducted research, defining prospects for the development and application of multilevel marketing.
Keywords: network marketing, multi-level marketing, MLM companies, distribution of goods, distributor, WFDSA.
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. 2014. № 3. |
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. 2016. № 1. . 106-111 |
MODELING OF FLOWS OF INTERNAL (EXTERNAL) RESOURCES ON THE EXAMPLE OF GROUP OF COMPANIES LLC «rО:StorО RОtКТl Group»
T.G. Likhacheva, E.V. Pisarevskaya
Likhacheva Tatyana Gennadievna*, Voronezh State Technical University, Candidate of Pedagogical Sciences, Associate Professor of the Department of Construction Management Russia, Voronezh, e-mail: tatianagl1956@mail.ru, tel .: + 7-910-34-43-083
Pisarevskaya Ekaterina Viktorovna, Voronezh State Technical University, Student of the Department of Construction Management Russia, Voronezh, e-mail: kpisarevskaya1@gmail.com, tel .: + 7-903-655-76-28
AЛstrКМt. TСТs КrtТМlО proposОs to ТmplОmОnt tСО DFD (DКtКFloаDТКРrКm) НКtК Пloа НТКРrКm Тn LLC “rО: StorО RОtКТl Group”, аСТМС аТll Кlloа tСО МompКnв to ТНОntТПв tСО main list of documents for modeling
internal (external) resource flows.
Keywords: flow modeling, internal (external) resources, economic process modeling, data flow diagram, context diagram.
References
1.Vilensky P.L., Livshits V.N., S.A. Smolyak. Evaluation of the effectiveness of investment projects.Theoryandpractice.Moscow: Delo, 2014. - 888 p.
2.Gerasimova, S.M. Empirical studies of the capital structure of companies in emerging markets: specificity and methodology / S.M. Gerasimova // Corporate Finance. - 2015. - №1 (21).- pp. 97–109.
3.Gorshkova L.A., Poplavsky B.N. Complex methods of strategic management // Economic Analysis: Theory and Practice, 2017, N.
4.Cahill, M. Investment analysis and business valuation / M. Cahill. - M .: Business and Service, 2015. - 432 p.
5.Poryadina V.L. Fundamentals of research in the management of socio-economic systems: studies. allowance / V.L. Poryadina, S.A. Barkalov, T.G. Likhachev / Voronezh GASU. - Voronezh, 2015. - 262 p.
6.Poryadina V.L. Management of social and economic projects: competitive approach: monograph. - Voronezh: Publishing and Printing Center "Scientific Book", 2015. - 230 p.
7.Likhacheva T.G. The impact of modern search engines on the process. Bulletin of the Voronezh Institute of Economics and Social Management. 2014. No. 3. P. 84-85.
8.Poryadina V.L., Likhacheva T.G. Methods for assessing the quality and efficiency of
production systems // Scientific Bulletin of the Voronezh State University. Series: Construction Management. 2016. № 1.S. 106-111.
138
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