2132
.pdfAcross:
2) A sloping floor, path, etc., that joins two surfaces at different levels.
4)An amount of money levied for the use of certain roads, bridges, etc., to cover the cost of maintenance.
5)The act, process, or result of moving.
7)A considered opinion; judgment.
8)A vehicle used to transport goods or people.
10)Any sign, gesture, token, etc., that serves to communicate information.
11)A narrow road or way between buildings, hedges, fences.
Down:
1) A manner or way of doing, acting, or existing.
3) A hard-surfaced path for pedestrians alongside and a little higher than a road. 6) Facility for transportation people and goods.
9)To give out a task.
10.Look through the text “Main branches of engineering” and find all the branches mentioned in it. Distinguish the basis of their classification.
11. Read the following text and fill in the table:
A branch of engineering |
Main functions and aims |
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MAIN BRANCHES OF ENGINEERING
Highway engineers handle the planning, design, construction, and operation of highways, roads, and other vehicular facilities as well as their related bicycle and pedestrian realms. They estimate the transportation needs of the public and then secure the funding for the project. They also analyze locations of high traffic volumes and high collisions for safety and capacity and use civil engineering principles to improve the transportation system.
Railway engineers handle the design, construction, and operation of railroads and mass transit systems that use a fixed guideway (such as light rail or even monorails). Typical tasks would include determining horizontal and vertical alignment design, station location and design, and construction cost estimating. Railroad engineers can also move
into the specialized field of train dispatching which focuses on train movement control.
Port and harbor engineers handle the design, construction, and operation of ports, harbors, canals, and other maritime facilities. This is not to be confused with marine engineering.
Airport engineers design and construct airports. Airport engineers must account for the impacts and demands of aircraft in their design of airport facilities. One such example is the analysis of predominant wind direction to determine runway orientation.
Traffic engineering is a branch of civil engineering that uses engineering techniques to achieve the safe and efficient movement of people and goods. It focuses mainly on research and construction of the immobile infrastructure necessary for this movement, such as roads, railway tracks, bridges, traffic signs and traffic lights.
Increasingly however, instead of building additional infrastructure, dynamic elements are also introduced into road traffic management (they have long been used in rail transport). These use sensors to measure traffic flows and automatic, interconnected guidance systems (for example traffic signs which open a lane in different directions depending on the time of day) to manage traffic, especially in peak hours.
Therefore, managing traffic density by limiting the rate that vehicles enter
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control the rate |
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facility, provide this |
function (at the expense of increased delay for those waiting at the ramps). Highway safety engineering is a branch of traffic engineering that deals
with reducing the frequency and severity of crashes. It uses physics and vehicle dynamics, as well as road user psychology and human factors engineering, to reduce the influence of factors that contribute to crashes.
12. Find Russian equivalents to the following words and collocations: immobile infrastructure, traffic signs, traffic lights, dynamic elements, lane flow, traffic density, keep lane flows at bottlenecks high, entrance ramps, severity of crashes.
Make up sentences using them.
13.Answer the following questions:
1)What elements does the immobile infrastructure consist of?
2)Can you give definitions to the terms “light rail”, “monorails”.
3)What are the main dynamic elements of the traffic infrastructure?
4)What are the most important functions of a highway engineer?
14. Complete the following table with the missing forms and then complete each sentence with the correct word. Use one form of each base and do not repeat any words.
Noun |
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fixed |
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severity |
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orientation |
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1)In the spring of 1860 a … drought caused most of the crops to fail.
2)The relationship between the mass of something and its size is … .
3)… you … the date for your wedding yet?
4)The organization … strongly … towards research.
5)The referendum blocked Switzerland’s … into the European Economic Area.
6)The car’s security device will … the ignition system.
7)A new road system has improved traffic … through the city center.
8)… is the science relating to the movement of objects and the forces involved in movement.
15.Change this writing into the text and try to define which of two models of planning (incremental planning model, rational planning model) is described in these texts.
Therationalplanningmodelistheprocessofrealizingaproblemestablishingande valuatingplanningcriteriacreatealternativesimplementingalternativesandmonitori ngprogressofthealternativesitisusedindesigningneighborhoodscitiesandregionsth erationalplanningmodeliscentralinthedevelopmentofmodernurbanplanningandtra nsportationplanningtheverysimilarrationaldecisionmakingmodelasitiscalledinorg anizationalbehaviorisaprocessformakinglogicallysounddecisionsthismultistepmo delandaimstobelogicalandfollowtheorderlypathfromproblemidentificationthroug h solution.
Incrementalismisamethodofworkingbyaddingtoaprojectusingmanysmall(oft
enunplanned)incrementalchangesinsteadofafew(extensivelyplanned)policychang ethiswasthetheoreticalpolicyofrationalitydevelopedbyLindblomtobeseenasamidd
lewaybetweentheRationalActorModelandboundedrationalityasbothlongtermgoal drivenpolicyandsatisficingwerenotseenasadequate.
16. Here is the scheme of rational planning model. Find any problem concerned with traffic engineering and solve it using this model. Present the problem and your version of its solution using PowerPoint. (Project work)
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Examine, |
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evaluate and |
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decision |
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Identify
Decision
Criteria
Weight
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Gain insight
17. Add words to the spidergram:
Abstract into model or framework
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Yes
Rate each Predict alternative performance on each criterion
Transportation planning involves with…
… environmental problems |
… drivers’ psychology |
… the siting of transportation facilities
18. Read the text and distinguish the main differences between transportation planning in the USA and Great Britain:
TRANSPORTATION PLANNING
Transportation planning is the field involved with the siting of transportation facilities (generally streets, highways, sidewalks, bike lanes and public transport lines).Transportation planning historically has followed the rational planning model of defining goals and objectives, identifying problems, generating alternatives, evaluating alternatives, and developing the plan. Other models for planning include rational actor, satisficing, incremental planning, organizational process, and political bargaining. However, planners are increasingly expected to adopt a multi-disciplinary approach, especially due to the rising importance of environmentalism. For example, the use of behavioral psychology to persuade drivers to abandon their automobiles and use public transport instead. The role of the transport planner is shifting from technical analysis to promoting sustainability through integrated transport policies.
In the United Kingdom transport planning has traditionally been a branch of civil engineering. In the 1950s and 60s it was generally believed that the motor car was an important element in the future of transport as economic growth spurred on car ownership figures. The role of the transport planner was to match motorway and rural road capacity against the demands of economic growth. Urban areas would need to be redesigned for the motor car or else impose traffic containment and demand management to mitigate congestion and environmental impacts. These policies were popularised in a 1963 government publication, Traffic in Towns. The contemporary Smeed Report on congestion pricing was initially promoted to manage demand but was deemed politically unacceptable. In more recent times this approach has been caricatured as “predict and provide” – to predict future transport demand and provide the network for it, usually by building more roads.
The publication of Planning Policy Guidance 13 in 1994 (revised in 2001), followed by A New Deal for Transport in 1998 and the white paper Transport Ten Year Plan 2000 again indicated an acceptance that unrestrained growth in road traffic was neither desirable nor feasible. The worries were threefold: concerns about congestion, concerns about the effect of road traffic on the environment (both natural and built) and concerns that an emphasis on road transport discriminates against vulnerable groups in society such as the poor, the elderly and the disabled.
These documents reiterated the emphasis on integration:
integration within and between different modes of transport
integration with the environment
integration with land use planning
integration with policies for education, health and wealth creation.
This attempt to reverse decades of underinvestment in the transport system has resulted in a severe shortage of transport planners. It was estimated in 2003
that 2,000 new planners would be required by 2010 to avoid jeopardising the success of the Transport Ten Year Plan.
During 2006 the Transport Planning Society defined the key purpose of transport planning as to plan, design, deliver, manage and review transport, balancing the needs of society, the economy and the environment.
The following key roles must be performed by transport planners:
take account of the social, economic and environmental context of their work
understand the legal, regulatory policy and resource framework within which they work
understand and create transport policies, strategies and plans that contribute to meeting social, economic and environmental needs
design the necessary transport projects, systems and services
understand the commercial aspects of operating transport systems and services
know about and apply the relevant tools and techniques
must be competent in all aspects of management, in particular communications, personal skills and project management.
Transportation planning in the USA is in the midst of a shift similar to that taking place in the United Kingdom, away from the singular goal of moving vehicular traffic and towards an approach that takes into consideration the communities and lands which streets, roads, and highways pass through (“the context”). More so, it places a greater emphasis on passenger rail networks which had been neglected until recently. This new approach, known as Context Sensitive Solutions (CSS), seeks to balance the need to move people efficiently and safely with other desirable outcomes, including historic preservation, environmental sustainability, and the creation of vital public spaces.
The initial guiding principles of CSS came out of the 1998 “Thinking Beyond the Pavement” conference as a means to describe and foster transportation projects that preserve and enhance the natural and built environments, as well as the economic and social assets of the neighborhoods they pass through. CSS principles have since been adopted as guidelines for highway design in federal legislation. And in 2003, the Federal Highway Administration announced that under one of its three Vital Few Objectives (Environmental Stewardship and Streamlining) they set the target of achieving CSS integration within all state Departments of Transportation by September of 2007. The recent pushes for advancing transportation planning has led to the development of a professional certification program, the Professional Transportation Planner, to be launched in 2007.
19. Make a general descriptive annotation on the text above (to get more information about types of annotations and suitable phrases see Appendix).
BUSINESS COMMUNICATION
Business letters
1. Read the text and extract the main idea of every paragraph. Make up the scheme of a business letter according to the text.
HOW TO WRITE BUSINESS LETTERS
Letterhead
The Ohio Academy of Science or typed heading
1500 West Third Avenue
Columbus OH 432112
Inside address
Salutation
Signa-
ture
Typed
name
January 10, 2010
Mr. John M. Smith
Chief Executive Officer
Smithville Corporation
123 Easy Street
Smithville UK 21234
Dear Mr. Smith
This is the first line of the first paragraph. It should state the purpose of the letter or thereason for writing. This may be the only paragraph that gets read. Be brief and clear. Write and rewrite until you get it right.
This is the second paragraph. Most letters have more than one paragraph. Although your letter should be more exciting to read than this one, it will not be well received unless it has all of the essential elements of a standard business letter: heading, date, inside address, salutation, body or text, complimentary closing, your hand-written signature, and your name typed below your signature.
I am closing this letter now so that I can demonstrate its final elements.
Thank you for considering these suggestions.
Sincerely,
L. Elford
Linda E. Elford
Chief Executive Officer
Date
Body (Text)
Complimentary closing
Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy. This distinction does not make business writing superior or inferior to other styles. Rather, it reflects the unique purpose and considerations involved when writing in a business context.
When you write a business document, you must assume that your audience has limited time in which to read it and is likely to skim. Your readers have an interest in what you say insofar as it affects their working world. They want to
know the “bottom line”: the point you are making about a situation or problem and how they should respond.
Business writing varies from the conversational style often found in email messages to the more formal, legalistic style found in contracts. A style between these two extremes is appropriate for the majority of memos, emails, and letters. Writing that is too formal can alienate readers, and an attempt to be overly casual may come across as insincere or unprofessional. In business writing, as in all writing, you must know your audience.
In most cases, the business letter will be the first impression that you make on someone. Though business writing has become less formal over time, you should still take great care that your letter’s content is clear and that you have proofread it carefully.
2. Match parts of the letter with their definitions.
(1)The sports shop
32 High Street
Folkestone Kent CT19 5JY
(2)05/11/09
(3)Mr. John Smith
33 The Glades
Folkestone
Kent
CT20 2PR
(4)Dear Mr. Smith
(5)Thank you for the order that you have placed for the full team kit. We wish to confirm….
(6)Yours sincerely
(7) P. Jones
(8)Mr. P. Jones
Assistant Manager
a)__sending address
b)__mailing / inside address
c)__ salutation
d)__ typed name
e)__ date
f)__ body (text)
g)__ complimentary close
h)__ signature
3.Put parts of the letter in a correct order.
1)September 25, 2005
2)Vancouver Manufacturing, 9102 NW99 Street, Vancouver, Washington 98665
3)Dear Mr. Taylor
4)As our new letterhead indicates, we have recently changed the name of our business from Fort Vancouver Manufacturing to Vancouver Manufacturing…
5)Al Olsen, President, Vancouver Manufacturing
6)Al Olsen
7)Mr. John Taylor, Director of Operations, ABC Corporation, 100 E Main Street, Vancouver, Washington 98685
8)Truly yours
4. Read the address and fill in the following table. Remember the correct order of writing an address.
Dr. Alexander Richmond, Avondale Medicine Center, 453 Camilla Drive, Atlanta, GA 30300, USA.
Addresser’s name
Addresser’s company name
Street address
Addresser’s city name
State abbreviation
The Zip Code of the state / county
The name of the country
5. Find synonyms among the following words and collocations: mailing address, sender address, addressee, addresser, recipient, inside address, return address, sender.
6. Study this envelope for a letter. Match information under definite number with its meaning.
(1)The Dolphin Hotel
(2)11114 Seventh Avenue New York, NY (3) 10033
Mr. John D. Enright
(4) Computronic Inc.
PO BOX 5230
(5) Austin, TX, (6) 7618
a)___ the Zip Code in the mailing address
b)___ the sender’s name
c)___ the Zip Code in the return address
d)___ the town in the mailing address
e)___ the addressee’s company name
f)___ the house number in the return address
7.Study the tables and remember information given in them.
Salutation in Great Britain and the USA
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Dear Mr Smith |
Dear Mr. Smith: |
Dear Ms Smith |
Dear Ms. Smith: |
Dear Mrs Smith |
Dear Mrs. Smith: |
NB! Mrs – a title used before the name or names of a married woman;
Ms – a title substituted for Mrs or Miss before a woman’s name to avoid making a distinction between married and unmarried women.
Correlation between salutation and complementary close in Great Britain
Dear Mrs Smith, |
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Yours sincerely, |
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Yours faithfully, |
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Ann Mac Donald |
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Ann Mac Donald |
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for adressee you know |
for addressee you don’t know |
Correlation between salutation and complementary close in the USA
Dear Mrs. Smith
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Sincerely yours, |
only |
Truly yours, |
one |
Sincerely, |
of |
Very truly yours. |
them |
Signature |
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Ann Mac Donald |
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Dear Sir, Dear Sir/Madam,
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Yours faithfully,
Signature
Ann Mac Donald
Post
for adressee you know |
for addressee you don’t know |
NB! For well-known addressee you can use such complementary close as “Best wishes” for GB and “Best regards” for the USA.
The date