APPENDIX

Business Communication

I. Introduction. Writing and Speaking – Your Keys to Business Success.

Business Communication may be defined as the whole process of interchanging ideas and feelings which organize and operate business enterprise. Business writing and business speaking are but part of this total, living process of business communication and must be adapted to this process.

Writing and speaking skills are the twin success keys of modern business. Never before have they meant so much. Today's management is intensely communication minded.

Business writing and speaking may be defined most simply as the expression in standard, natural, idiomatic language of those written and oral messages which advance production and build business profits. Business writing produces the letters, memorandums, reports, directives, procedures, bulletins, manuals, advertisements, publicity, and business articles which organize, manage, and promote business enterprise. Business speaking composes the interviews, conferences, addresses, and other oral expression that gets out production and markets goods and services.

Those who must prepare written communication have a special responsibility for its appearance. The communicator must always be master of his communication and must see that the appearance of that message conforms to the high standards of modern business practice. Standard parts of the business letter you may find in Internet.

II. The job campaign

The job campaign is primarily a problem in communication. One’s ability, character, education, experience and personality have meaning only when these qualifications solve problems for a prospective employer. Through application letters, data summaries and interviews, each applicant must open the door to a career and persuade those in authority to put him to work at the highest level of responsibility possible.

Long before one approaches a prospective employer, he must determine his own qualifications, (analysis of Self), the kind of work he wants to do in life (deciding a career) and the educational preparation he will need to do that work. The second step of an applicant must be analyzing the job market. The prospective employer usually asks:

1.Does he appear to be the kind of man we would like to have here?

2.Does he have the qualifications needed to do this job?

3.Does his communication in the job campaign show interest, thoroughness, reliability and good sense?

4.Does he have an ability to get along with others?

5.Is everything in his data sheet, letters and interviews true?

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