Cross-cultural differences

1. What is the key to effective cross-cultural communication?

Pr plan

1. What does a term “PR campaign” mean?

2. What is it necessary to determine before starting a PR campaign?

3. What may communication tactics include?

4. What may media tactics include?

5. What do the terms “Desk side visits” and “Media kit” mean?

6. What are vital steps in devising a PR plan?

7. What do the steps “Audit” and “Aspiration” mean?

8. What do the steps “Aims” and “Audiences” mean?

9. What does the step “Activity and Application» mean?

Pr and Sport

1. Where does sport’s newsworthiness derive from?

2. How are the communicative aspects of events such as the Olympics utilized?

3. Where do the worlds of sport and celebrity overlap?

4. In what case does PR tend to be a marketing tactic?

5. Why do some commercial companies require public relations expertise beyond marketing?

6. What does sports tourism include?

Psychology and pr

1. What is Psychology?

2. What are some of the major areas of research in Psychology?

3. What is mass communication?

4. What is the basic purpose of PR?

5. Who was Gustave Le Bon?

6. What is Crowd manipulation?

7. Who was Edward Bernays?

8. What are the main methods of influence through psychology?

9. Why should a PR specialist be aware of psychological approaches?

Image and Reputation

1. Are there any differences between image and reputation?

2. What does the term “image” implies?

3. What does the image of the company depend on?

4. What are the typical reputation tools?

5. What are the typical image tools?

6. What does the image of the company depends on?

7. Does image of a company depend on the image of its leader?

Globalization

1. What is globalization?

2. What are the advantages and disadvantages of globalization?

Communication technologies

1. What communication channels are widely used nowadays by PR practitioners?

2. How do PR specialists use blogs and forums?

Terrorism

1. What is the definition for the term “terrorism”?

2. What types of conflicts are referred to as terrorism actions?

3. Do the "terrorists" and "terrorist organization" identify themselves as such?

4. What organizations are proscribed as "terrorist organizations"?

5. What is known as Islamic Jihad?

6. What are the most widely utilized tactics of Islamist terrorists?

7. What groups are proscribed as “Christian terrorist organizations”?

8. What does the terms “State terrorism” mean?

Religion

1. What are the biggest religions of the world?

2. What are the main principles/ festivals of Judaism? What is the holy book of Jew?

3. What are the main principles and festivals of Christianity? What is the holy book of Christians?

4. Who is the founder of the Islamic faith? What is the holy book of Muslims?

5. Who are Sunnities and Shi`ites? What is the main difference between them?

6. What are the peculiarities of Hinduism?

7. Where do Jews, Christians, and Muslims worship?

8. What do you know about Buddism?

9. What are the “four noble truth” of Buddhism?