- •Understanding Marketing
- •What is Marketing?
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •Questions:
- •XII. Translate the following text. Compare your translation with the original given in Text a. Що таке маркетинг?
- •XIII. Read and translate the following definitions:
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: Marketer Profile
- •XVI. Role-play.
- •XVII. Action problem.
- •Types of writing expected at the University
- •Text b The core marketing concepts
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is Microsoft a Marketer?
- •XII. Translate the following text: Основні поняття маркетингу
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
Answer the following questions:
What kind of business function is marketing?
What is the goal of marketing?
Who can accomplish this goal?
Why do people need to know a lot about marketing?
Do you think that marketing is only selling and promotion? Why or why not?
How can the term “marketing” be defined?
What is the official American Marketing Association definition of marketing?
How is the definition of marketing provided in this text different from the view of marketing you had before you read it?
What is a key point about this definition?
Why is marketing part of our society?
Prove that marketing is important to each of us, to an organization and society as a whole?
IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
Needs and wants, appropriate products, isolated function, to create customer satisfaction, value-delivery system, wholesalers and retailers, performing art groups, need-satisfying products and services, a broad range of skills, commercials, direct mail, “me-too” products, managerial process, to satisfy individual and organizational objectives, cultural phenomenon, to shape, potential exchange relationship, to be proficient, to establish a market system.
V. Find English equivalents to the words and word combinations given below:
Задовольняти потреби покупця, отримуючи прибуток; досягати мети; співробітничати; забезпечувати споживача тим, що має найвищу цінність; зобов’язувати кожного думати про споживача; вплив; дізнаватися; компанія, що займається виробництвом; управляти попитом; отримувати необхідні голоси; розробка та впровадження маркетингових планів; визначати ринок і розподіляти його на сегменти; цільовий ринок; встановлювати ціну; продукція, яку споживач спроможний придбати; продукція, яка доступна покупцеві (що є в наявності); рекламувати та просувати товари на ринок; проводити маркетингові дослідження; візити комівояжерів; збут; верхівка айсбергу; виявляти потреби споживача; товари, що користуються підвищеним попитом; скупчуватися натовпом (юрбою); завалити замовленнями; зайвий (непотрібний); маркетинговий комплекс; впливати на ринок; планування та виконання; здійснювати облік; потенційний покупець; оцінювати (позитивно); рівень добробуту; надлишок; рівень життя.
VI. Memorize the following terms and use them in your own sentences:
a. Market |
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stock market |
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money market |
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market order |
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market value |
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market price |
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over-the-counter market (OTC) syn. unlisted, off-board |
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to buy (sell) at the market |
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to size up the market |
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market for silver |
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the market is advancing |
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the market is depressed |
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the market is easier |
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the market is excited |
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the market is firm |
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the market is neglected |
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the market is off |
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the market is recovered |
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marketability |
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marketeer |
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black marketeer |
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marketer |
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marketing |
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to bolster marketing |
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marketplace |
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commercial marketplace |
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marketwide |
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b. Advertisement |
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black-and-white ad. |
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front page ad. |
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full-page ad. |
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joint ad. |
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wall ad. |
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advertise |
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advertiser |
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advertising |
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