- •Understanding Marketing
- •What is Marketing?
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •VII. Match the English and Ukrainian equivalents:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •Questions:
- •XII. Translate the following text. Compare your translation with the original given in Text a. Що таке маркетинг?
- •XIII. Read and translate the following definitions:
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: Marketer Profile
- •XVI. Role-play.
- •XVII. Action problem.
- •Types of writing expected at the University
- •Text b The core marketing concepts
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is Microsoft a Marketer?
- •XII. Translate the following text: Основні поняття маркетингу
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
XIII. Act as an interpreter for a and b:
A: |
It is quite clear that exchange is core marketing concepts. |
B: |
Ви праві. Маркетинг існує в тих випадках, коли люди вирішують задовольнити свої запити і потреби за допомогою обміну. Які ж умови необхідно створити щоб здійснити обмін, |
A: |
For exchange to occur five conditions are necessary. First of all, there must be at least two parties and each party must have something that could be of value to the other. |
B: |
Це вірно. Разом з тим, кожна сторона повинна бути здатною здійснити комунікацію і доставку свого товару. Вона також має бути вільною у прийнятті чи відхиленні пропозиції іншої сторони. Необхідно також пам’ятати, що кожна сторона має бути впевненою у доцільності та бажаності мати справу з іншою стороною. |
A: |
But when these five conditions are met, only a potential exchange relationship has been established. |
B: |
Так, здійснення цього обміну залежить від угоди між сторонами про його умови. Якщо угода досягнута, можна зробити висновок, що в результаті обміну всі його учасники отримають вигоду, оскільки кожний з них був вільним чи відхилити чи прийняти пропозицію. |
XIV. Round-table discussion:
Economist John Kenneth Galbraith argues that the desires stimulated by marketing activities are not “genuine”: “A man who is hungry need never be told of his need for food.” Do you agree with this criticism? Why or why not?
Describe how the notions of products, exchanges, and transactions apply when you buy a soft drink from a vending machine. Do they also apply when you vote for a political candidate?