- •Understanding Marketing
- •What is Marketing?
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •Questions:
- •XII. Translate the following text. Compare your translation with the original given in Text a. Що таке маркетинг?
- •XIII. Read and translate the following definitions:
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: Marketer Profile
- •XVI. Role-play.
- •XVII. Action problem.
- •Types of writing expected at the University
- •Text b The core marketing concepts
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is Microsoft a Marketer?
- •XII. Translate the following text: Основні поняття маркетингу
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
VII. Match the English and Ukrainian equivalents:
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VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
identify (2); define (2); definition; determine (2); accomplish; impact; implement; design, n. (2); design, v.; benefit (3); execution; executive; appreciate (2); appreciation (2); product.
He _____ to start his own business.
The _____ refused to become _____ with the new political party.
If the marketer does a good job of _____ consumer needs, developing good products, pricing, distributing and promoting them effectively, these goods will sell very easily.
The _____ of marketing on society is more than economic.
The powers of a judge are _____ by law.
What _____ this businessman to accept the offer?
This course of study is _____ to help those wishing to study abroad.
When boundaries between countries are not clearly _____ there is usually trouble.
The money is to be used for the _____ of the poor.
A key point about this _____ of marketing is that it views marketing as an exchange process.
He is the person who will never _____ anything.
Write an _____ of a new textbook.
The agreement was soon _____.
This product has a number of _____.
The land has _____ greatly since the new railway was built.
_____ of faulty _____ will not sell well.
Whether by accident or _____ he came too late to the meeting.
Members of this insurance society get medical _____.
His intention was good, but his _____ of the plan was unsatisfactory.
You can’t _____ this book unless you read it with attention.