- •Understanding Marketing
- •What is Marketing?
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •Questions:
- •XII. Translate the following text. Compare your translation with the original given in Text a. Що таке маркетинг?
- •XIII. Read and translate the following definitions:
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: Marketer Profile
- •XVI. Role-play.
- •XVII. Action problem.
- •Types of writing expected at the University
- •Text b The core marketing concepts
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is Microsoft a Marketer?
- •XII. Translate the following text: Основні поняття маркетингу
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
demand, n.; affection; evolve; reduce; provide (3); acquisition; consumption; consuming; involve; bargain, v. (2); support.
The manager _____ with the farmer for a supply of milk and butter.
The American Constitution was planned, the British Constitution _____.
This young businessman has gained _____ of his colleagues.
A clause in this agreement _____ that the tenant shall bear the coast of all repairs to the building.
Production costs have been _____ by 10 percent.
Mr. Smith will be a valuable _____ to the staff of their company.
The _____ of gas didn’t go down when the tax was raised.
The employee _____ that they shouldn’t have to work on Saturday afternoons.
Have you _____ against an oil shortage next winter?
This is time - _____ work, it would be difficult for you to cope with it alone.
The judge rejected the accusation against the defendant as it was not _____ by proofs.
The company is deeply _____ in debt.
The _____ for fuel this month exceeds the supply.
A modern business enterprise is often a complex system requiring a lot of capital, which is _____ by public when they buy shares in the company.
IX. Synonyms and antonyms. Complete the following table:
Word |
Synonym |
Antonym |
satisfying (Adjective) |
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efficiency (Noun) |
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obtain (Verb) |
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satisfy (Verb) |
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reduce (Verb) |
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core (Adjective) |
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accept (Verb) |
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occur (Verb) |
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profit (Noun) |
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expand (Verb) |
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agent (Noun) |
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encourage (Verb) |
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popular (Adjective) |
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demand (Noun) |
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buy (Verb) |
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emerge (Verb) |
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manage (Verb) |
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stable (Adjective) |
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X. Join the halves.
On the left of the page there are the first halves of sentences. On the right there are second halves of the sentences, though not in the same order. Pair the halves and then write your own list of the completed sentences.
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