
- •Understanding Marketing
- •What is Marketing?
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •Questions:
- •XII. Translate the following text. Compare your translation with the original given in Text a. Що таке маркетинг?
- •XIII. Read and translate the following definitions:
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: Marketer Profile
- •XVI. Role-play.
- •XVII. Action problem.
- •Types of writing expected at the University
- •Text b The core marketing concepts
- •Key terms:
- •Vocabulary notes:
- •Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is Microsoft a Marketer?
- •XII. Translate the following text: Основні поняття маркетингу
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
Answer the following questions:
What are the core marketing concepts?
What kinds of need do human beings have? Are they invented?
Give the definition of the second basic concept in marketing.
Are human wants the same in different countries? Why or why not?
Why do people want to choose products that provide the most satisfaction for their money?
How do consumers view products? Give examples.
What is a product?
Is the concept of a product limited to physical objects? Give your reasons.
What are the conditions necessary for an exchange to take place?
What is marketing’s unit of measurement?
Give examples of monetary and barter transactions. What is the difference between them?
What do you know about the concept of a market? Is it necessarily a physical location where buyers and sellers interact?
Where can a market grow up?
What are the core marketing activities?
Prove that there is a difference between a seller’s market and a buyer’s market.
IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
felt deprivation; affection; individual personality; fuel economy; add up; substitute; to accept or reject an offer; to leave sth. better off; to create value; to bring about a response; to bargain for good terms.
V. Find English equivalents to the words and word combinations given below:
лежати в основі; складний; безпека; причетність; людська натура (характер); створювати предмети; зростати; збуджувати інтерес; підкріпляти; купівельна спроможність; розглядати сукупність вигод (благ); розважальні програми (передачі); співробітничати; підтримувати ідеї; підходити; отримувати бажаний предмет; приходити до угоди; одиниця виміру; грошові (бартерні) операції (угоди); заповіт; передові суспільства; взаємодіяти; агенція з працевлаштування; виникати; розробка продукції; ціноутворення.
VI. Memorize the following terms and use them in your own sentences:
a. Need |
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identify needs |
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meet/satisfy/suit the needs |
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evaluate needs (requirements) |
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estimate needs |
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examine needs (requirements) |
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reduce needs (requirements) |
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review the needs |
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study needs |
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needs analysis |
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borrowing needs |
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capacity needs |
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consumer needs |
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daily needs |
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essential needs |
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personal needs |
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social needs |
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subsidy needs |
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unit manpower needs |
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unmet needs |
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urgent needs |
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b. Demand |
1) вимога, наполегливе прохання; 2) пред’яв-лення вимоги; 3) потреба; 4) попит, supply and demand – пропозиція і попит; 5) юр. заявка; претензія, позов. |
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analyze demand |
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create demand |
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determine demand |
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eliminate demand |
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estimate demand |
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meet/satisfy/grant/supply demand |
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reduce demand |
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stimulate demand |
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study demand |
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demand for advances |
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demand for bank funds |
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demand for currency |
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demand for money |
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demand for no-ceiling cost of living raise |
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demand keeps pace with supply |
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demand outdistances supply |
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demand pulls inflation |
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active demand |
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aggregate/composite demand |
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business demand |
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consumer demand |
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current demand |
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elastic demand |
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emergency demand |
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expected demand |
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fixed demand |
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job demand |
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keen demand |
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overall demand |
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poor demand |
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prospective demand |
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stable demand |
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wage demand |
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d. Transaction |
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cancel a transaction |
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conclude a compensation transaction |
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initiate a transaction |
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make/carry out/effect/conclude/close/enter into/ Ам. consummate a transaction |
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settle a transaction |
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withdraw from a transaction |
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foreign exchange transaction |
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accounting transaction |
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banking transaction |
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basic transactions |
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bear transaction |
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bull transaction |
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business transaction |
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cash transaction |
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current transactions |
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exchange transactions |
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forward transaction |
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inventory transactions |
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issuing transactions |
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market transactions |
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monetary transaction |
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round transaction |
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stock exchange transaction |
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