Understanding marketing terms

Match each term with the statement that best describes it. Write the letter in the space provided.

a. franchisee v. superstores

b. mail-order retailing w. consignment

c. middleman or intermediary x. wholesaling

d. services y. independent retail store

e. consumer products z. franchise

f. merchant wholesalers aa. convenience stores

g. truck jobbers bb. assortment

h. retailing cc. rack jobbers

i. specialty stores dd. commission

j. direct retailing ее. industrial distributors

k. broker ff. selling agents

l. cash-and-carry wholesalers gg. vending machine retailing

m. channel of distribution hh. mail-order wholesalers

n. discount houses ii. manufacturer-owned stores

o. franchiser jj. drop shippers or desk jobbers

p. limited-function wholesalers kk. Manufacturers’ agents

q. department stores ll. chain

r. over-the-counter retailing mm. full-function, full-service, or service wholesalers

s. supermarket

t. agents

u. industrial products

__m______	1. The path that a product or service follows from the manufacturer or producer to the consumer or industrial user
___c_____	2. A business firm operating between the producer or manufacturer and the consumer or industrial buyer that aids the movement of goods
___e____	3. Items intended for use by individuals or families
___t_____	4. Middlemen who actively assist in the sale of products without taking title to them
___u_____	5. Items sold to businesses that use them to produce other goods, to provide services, to resell, or in their daily operations
___ee_____	6. Wholesalers who buy goods from producers or manufacturers and sell them to industrial users
___h_____	7. That part of marketing in which goods and services are sold to ultimate consumers (the people who buy them for personal use)
___y_____	8. A small business that is managed by the owner or owners
___ll_____	9. When a business operates more than one store selling similar products
___z_____	10. An agreement by which a parent company gives an individual or another small company the right to do business in a standardized manner
___o_____	11. The parent company
___a_____	12. The person or company given rights by a franchiser
___ii_____	13. Companies that have complete control over the channel of distribution for their products
___q_____	14. Sell a variety of merchandise grouped into well-defined departments
___i____	15. Stores that carry a limited variety of goods but a large assortment of each item
___bb_____	16. The range of choice for each kind of product offered
____s____	17. A large retail store that sells a wide variety of food and some nonfood items and features self-service and low prices
____aa____	18. Stores that carry limited varieties of food items ‑ bread, milk, ice cream ‑ that meet customers’ needs between major shopping trips
____v____	19. Very large stores that carry foods and numerous other products and services that consumers routinely buy
____n____	20. Stores that offer wide varieties of products at so-called discount or low prices
____r____	21. Selling products in a store
____b____	22. Customers select the products they want from catalogs or advertisements
____j____	23. Sellers contact prospective customers in their homes
____gg____	24. Requires no personal contact between seller and buyer
____x___	25. Involves selling products to buyers who are purchasing them for reasons other than personal or family use
____f____	26. Take title to the products they distribute which means that they own them
____mm____	27. The most common type of merchant wholesaler
____cc____	28. Place their own display racks in stores and stock them with merchandise
____w____	29. Retailers carry the items without buying them
____p____	30. Provide a narrow range of functions or marketing services for their customers
____l___	31. Sell on a cash only basis and do not make deliveries
____jj____	32. Take title to the goods they sell, but they do not take physical possession of these goods
____g____	33. Sell and make deliveries to retailers from stocks they carry in their trucks
____hh____	34. Sell through catalogs that are distributed to their customers ‑ mainly small retailers and other businesses in rural areas
____k____	35. Negotiates the sale of a product and then allows the seller to accept or reject the prospective buyer’s offer
____dd____	36. A percentage of the dollar amount of products sold
____ff____	37. Independent middlemen who perform the entire marketing task for firms
____kk____	38. Independent middlemen who sell similar products for several noncompeting manufacturers
____d____	39. Tasks that we pay others to do or provide for us