Creative in-school project

1. Would full-function wholesalers be more important or less important under each of the following conditions? (Assume that all other factors remain the same.) Explain.

1. If most retail businesses were very large

2. If most manufacturers were very small

3. If most Americans lived in large cities

2. If manufacturers produce goods and retailers sell them to consumers, why are wholesalers necessary?

Creative out-of-school project

Name at least one retail business in your locality that fits each category listed below. You may need to talk to family members or friends in order to complete this project.

Independent retail store:

Chain store:

Franchise business:

Manufacturer-owned store:

Department store:

Specialty store:

Supermarket:

Convenience store:

Superstore:

Discount house:

Mail-order retailing:

Direct retailing:

Vending machine retailing:

Marketing careers

Lead-in

1. Describe the different types of businesses that offer marketing jobs.

2. Name marketing jobs that are expected to offer increased employment opportunities in the near future.

3. Identify the different specialty areas included in the marketing career field and give examples of businesses that employ persons trained in each of these areas.

4. Discuss the four different levels of marketing jobs.

5. Find out more about marketing careers.

6. Examine your interests, abilities, and personality and compare these qualities with the competencies required(from your point of view) in various marketing careers.

Marketing affects each of us every day of our lives. For example, on a typical day, you are awakened by a new digital radio alarm clock playing one of the latest hits. The music is followed by a commercial advertising a vacation trip to Hawaii. You shower, wash and dry your hair, brush your teeth, and groom yourself using the most popular brands of toiletries available. You then enter the kitchen and prepare a breakfast of orange juice, cereal, toast, and milk. You consume oranges grown in California, cereal produced in Michigan, milk purchased from a local dairy, and bread made (гот wheat grown in the Midwest while reading the morning edition of the local newspaper.

On the way to work you visit your insurance agent to discuss the advisability of purchasing additional life insurance. By 9:30 a.m. you arrive at the central office of a major shopping mall where your job as assistant mall manager is to coordinate all advertising and promotional efforts of the retail stores in the mall. At noon you have lunch at a fast-food restaurant so that you will have enough time during the lunch hour to go to the dry cleaner and the bank. So goes the day.

All the products and services that you came in contact with on this typical day were made available by people employed in different marketing jobs. These jobs are found along the channels of distribution, the paths that the goods or services followed as they moved from manufacturers or producers to the point of consumption. Before any of these products or services were made available, someone conducted marketing research to determine their potential sales. Someone was responsible for promoting and distributing these items. Each had to follow a distribution channel. For example, the digital radio alarm clock was sold by its manufacturer to a wholesaler who, in turn, sold it to the specialty store where it was purchased. Salespeople were available at this store to assist in the buying decision. Thus, all the activities required to provide these products or services were performed by people in marketing careers.