Managerial marketing jobs

Managerial marketing jobs involve the various dimensions of owning or managing a business and include the marketing functions of a large business. Usually persons in these jobs have extensive knowledge of the products or services they are marketing. Jobs in this category require continuous decision making and a thorough understanding of all marketing functions. Examples of job titles in this category are retail sales manager, hotel (motel) manager, sales manager, industrial traffic manager, product (brand) manager, franchisor, independent business owner, advertising manager, director of marketing research, wholesale manager, marketing manager (vice-president of marketing), and financial institution manager. Some typical job descriptions for several managerial-level marketing jobs follow.

• Sales manager. Manages sales activity of business. Directs staffing, training and performance evaluations to develop and control sales programs. Coordinates sales activities by establishing sales territories quotas and goals. Advises dealers and distributors concerning sales and advertising techniques. Assigns sales territories. Represents company at trade association meetings to promote product. Analyzes and controls expenditures. Reviews market to determine customer needs, volume potential, price schedules and discount rates.

• Hotel-motel manager. Manages hotel or motel to insure efficient and profitable operations. Establishes standards for worker performance, service to customers, room rates, advertising, credit and food selection and service. Plans dining room, bar and banquet operations. Hires staff and workers. Assigns duties and responsibilities to department heads. Manages distribution of funds.

• Marketing manager (vice-president of marketing). Executive who plans, directs, and controls the entire marketing functions of a business. The manager oversees all marketing decisions and personnel. Supervises personnel in such areas as product development, advertising, sales promotion, market research, and marketing channel selection.

• Financial institution manager. Manages office of a financial institution such as a bank, finance company, mortgage-banking company, savings and loan association or trust company. Directs supervisors who manage activities of financial institution employees. Directs procedures for custody and control of assets and records. Develops community relationships and is responsible for the marketing of the financial business’ services.

Finding out more about marketing careers

There are several ways to find out more about careers in marketing. One way is to research various marketing career options. Another is to talk with people who have jobs that interest you. A third alternative is to actually find the type of job in which you are interested and try it out to see if you are suited for that kind of work.

Researching marketing careers

One source of information is the Occupational Outlook Handbook. This publication is compiled by the U.S. Department of Labor, Bureau of Labor Statistics. It usually is found in both public and school libraries and in school counselors’ offices. This handbook presents an analysis of working conditions, salaries, employer requirements, and future employment needs for a number of different marketing occupations. To use this publication, simply look through the table of contents, find the marketing job title that you are interested in, and read the section covering that occupation. The handbook also contains a section that lists other sources that provide additional career information. Public libraries, local job service offices, and school career centers also have information about marketing careers. In addition, professional organizations, such as the American Marketing Association, can assist persons interested in marketing careers.