Classification of Marketing Businesses by Occupational Specialty Area

Apparel and Accessories Marketing. People employed in this area perform marketing functions and tasks for retail businesses, wholesale businesses, and manufacturing firms involved in the marketing of clothing and related articles for personal wear and adornment.

Apparel and accessories manufacturers

Clothing departments of department and discount stores

Gift shops

Jewelry stores

Men’s clothing stores

Shoe stores

Wholesale clothing outlets

Women’s clothing stores

Business and Personal Services Marketing. People employed in this area perform marketing functions for firms that (1) provide services for other businesses or (2) provide personal services for consumers.

Business Services Marketing

Advertising agencies,

Display service businesses

Employment agencies

Marketing research and consulting firms

Newspapers and broadcasting companies, Personal Services Marketing

Beauty salons and barbershops

Fitness and health care centers

Funeral homes

Home maintenance firms

Maintenance firms

Photography studios

Shoe repair shops

Video rental stores

Financial Services Marketing. People employed in this area perform marketing functions and tasks for various types of financial businesses.

Commercial banks

Consumer finance companies

Credit agencies

Credit bureaus

Credit departments of various firms

Credit unions

Savings and loan associations

Floristry, Farm, and Garden Supplies Marketing. People employed in this area perform marketing functions and tasks for retail, wholesale, and manufacturing businesses involved in the marketing of live plants, cut flowers, floral arrangements, artificial flowers and plants, garden supplies, equipment, seed, fertilizers, and other supplies used in farm production.

Agricultural cooperatives

Florists

Garden stores and departments

Greenhouses

Wholesale greenhouses

Food Marketing. People employed in this area perform marketing functions and tasks for retail and wholesale firms and food processing and manufacturing firms that deal primarily with food and beverage products.

Beverage distributors

Convenience stores

Food manufacturers

Institutional food distributors

Specialty food stores

Supermarkets

Wholesale food distributors

General Merchandise Retailing. People employed in this area perform marketing functions and tasks for retail businesses that market a wide variety of products and related customer services These firms sell products that are included in other specialty areas.

Catalog stores

Discount department stores

Full- and limited-line department stores

Variety stores

Home and Office Products Marketing. People employed in this area perform marketing functions and tasks for retail, wholesale, and manufacturing firms that deal in(1) hardware, building materials, and equipment used for furnishing and maintaining homes or (2) products, equipment, and supplies used in public or private business offices.

Appliance stores

Carpet and floor covering stores

Computer stores

Furniture stores

Home repair centers

Lumber companies

Office equipment and supply stores

Paint stores and home decorating centers

Wholesalers and manufacturers of these products

Hospitality and Recreation Marketing. People employed in this area perform marketing functions and tasks for businesses concerned with helping people satisfy their desire to make productive and enjoyable use of their leisure time

Convention centers

Fast-food restaurants

Full service restaurants

Hotels and motels

Private and public recreation centers

Resorts

Sporting goods stores

Time share condominiums

Insurance Marketing. People employed in this area perform marketing functions and tasks related to the sale and placement of insurance contracts with carriers.

Accident and health insurance companies

Insurance underwriting firms

Life insurance agencies

Life insurance companies

Local agencies for all types of insurance

companies

Property and casualty insurance companies

Real Estate Marketing. People involved in this area perform marketing functions and tasks related to the buying, selling, appraising, renting, managing, and leasing of property.

Real estate agencies

Real estate appraisal firms

Residential and commercial management

companies

Transportation and Travel Marketing. People involved in this area perform marketing functions and tasks for firms engaged in passenger and freight transportation, travel services, warehousing, and other services dealing with transportation, storage, travel, or tourism.

Airlines

Bus lines

Freight companies

Package delivery services

Steamship companies

Taxicab companies

Trains

Travel agencies

Trucking companies

Warehouses

Vehicle and Petroleum Marketing. People involved in this area perform marketing functions and tasks for retail or wholesale businesses involved in the distribution of petroleum products, or for retail, wholesale, manufacturing, and service businesses engaged in the marketing of cars, vans, trucks, mobile units, boats, recreational vehicles, and farm vehicles and implements. The marketing of related parts, accessories, equipment, and services required to maintain the above vehicles and implements is also included.

Automobile and truck dealerships

Automotive parts stores

Farm implement outlets

Petroleum wholesalers

Recreational vehicle dealerships

Service stations

Vehicle rental agencies

Wholesale parts distributors