- •Marketing channels and middlemen
- •Channels of distribution
- •Channels for consumer products
- •Channels for industrial products
- •Retailing
- •Ownership
- •Product lines carried
- •Methods of reaching consumers
- •Wholesaling
- •Merchant wholesalers
- •Agent wholesalers
- •The marketing of services
- •Understanding marketing terms
- •Mastering key concepts
- •Solving people problems: New Sound Record and Tape Distributors
- •Creative in-school project
- •Creative out-of-school project
- •Marketing careers
- •Marketing jobs
- •Production business
- •Marketing businesses
- •Service businesses
- •Employment opportunities in marketing
- •Classification of Marketing Businesses by Occupational Specialty Area
- •Levels and diversity of marketing occupations
- •Figure 1. Levels of marketing jobs
- •Entry-level marketing jobs
- •Career-sustaining marketing jobs
- •Specialized marketing jobs
- •Managerial marketing jobs
- •Finding out more about marketing careers
- •Researching marketing careers
- •Talking with people in marketing occupations
- •Working part-time in marketing occupations
- •Planning for your future marketing career
- •Examining your interests, personality, and abilities
- •Understanding the competencies required for marketing careers
- •Understanding marketing terms
- •Mastering key concepts
- •Solving people problems: Career Realism
- •Creative in-school project
- •Creative out-of-school project
Understanding the competencies required for marketing careers
To successfully follow a career in marketing you need to be aware of the requirements for job entry and advancement. Job requirements are often stated in terms of worker competencies. Competencies in the marketing field generally fall into five major areas: (1) marketing competencies, (2) social skill competencies, (3) basic skill competencies, (4) product or service competencies, and (5) competencies relating to understanding basic economic concepts involved in marketing. Examples of the knowledge and skills required in each of these competency areas are shown in the table on page 93. The level of the position will determine how much you must know and what skills you must have in order to be successful. The more complex the job the greater the level of competency required in each of these areas.
Once you determine the level of competency needed in your chosen career field, you can evaluate your level of skill and knowledge from the table. You will then be able to strengthen your preparation in those areas which need improvement. Prospective employers will be impressed if they see that you understand both the competencies required for the job and your personal abilities in relation to the knowledge and skills needed for successful performance.
Competencies Required for Marketing Careers
Competencies |
Examples of knowledge and skills |
MARKETING competencies
|
|
SOCIAL SKILL competencies |
|
BASIC SKILL competencies |
|
PRODUCT OR SERVICE competencies |
|
ECONOMICS competencies |
|