- •Education Unit 1. Learning for Life Key Vocabulary List
- •Education in Great Britain
- •Education beyond Sixteen
- •Alternative Teaching?
- •Vocabulary Exercises
- •Ex. 3. Study the following definitions and give the corresponding educational terms.
- •Ex. 4. Supply the best words in Parts a and b.
- •Education in Australia
- •Unit 2. Co-education Key Vocabulary List
- •Choose the School – not the Sex
- •Vocabulary Exercises
- •Harassment formative years flawed detriment tend fierce reinforce underachievement inequality implicit enhance
- •Students
- •Get the Girls to School
- •Key Vocabulary List
- •Public Exams in Great Britain
- •Should Examinations Be Replaced with Other Forms of Assessment?
- •How to Pass the Exams
- •Vocabulary Exercises
- •Addictive disorders Unit 1. Smoking, New Attitude Key Vocabulary List
- •Addictive Disorders
- •Tobacco – The Emerging Crisis in the Developing World
- •Smoking Role Models Girls must look at themselves for a cure
- •Cracking Down on Young Smokers
- •Burned-up Bosses Snuff out Prospects of Jobs for Smokers
- •Vocabulary Exercises
- •Unit 2. War on Drugs Key Vocabulary List
- •A War We Have to Win
- •We Need Better Ways to Deal with Drug Problems
- •How the Drug Problem Affects the Workplace
- •Dare to Say No (Drug Abuse Resistance Education)
- •Vocabulary Exercises
- •Mass media Unit 1. Newspapers Key Vocabulary List
- •The Daily Staff
- •Press Council’s 16-point Code of Practice
- •Newspaper Headlines
- •Vocabulary Exercises
- •Janet Wins Battle of the Bras
- •Woman Wins Appeal over Struggle with Police Officer
- •Unit 2. Radio and Television Key Vocabulary List
- •Radio and Television in Britain
- •The Rating Battle
- •Soap Operas
- •Vocabulary Exercises
- •Writing
- •Unit 3. Tv or not tv Key Vocabulary List
- •Television: Advantages and Disadvantages
- •Watching with Mother
- •Tv “Damages Children’s English”
- •Children Watch Too Much Television
- •Tv Violence
- •Books, Plays and Films Should Be Censored
- •Going for the Big Break / Shouting at the Box
- •Vocabulary Exercises
- •The arguments for censorship
- •The counter-arguments
- •Writing
- •Unit 4. The World of Advertising Key Vocabulary List
- •Advertisers Perform a Useful Service to the Community
- •Why is Television Advertising Capable of Manipulating People?
- •Children and Advertising
- •The Language of Advertising
- •1. Skim quickly through these advertisements. What do they have in common? What techniques do they use to attract the reader’s attention?
- •Skinny legs
- •Ashamed of prune lips?
- •Wrinkle Stick
- •2. With a partner choose two of the advertisements to read more closely. Answer these questions on style.
- •4. Work individually. For each statement, put a tick in the column which most accurately reflects your opinion.
- •Vocabulary Exercises
- •Discussion
- •Here are some arguments for and against advertising
- •Writing
- •List of the books cited
2. With a partner choose two of the advertisements to read more closely. Answer these questions on style.
a. Which of these words would best describe the style? (More than one is possible.) Why have the adverts used this particular style?
serious enthusiastic
formal scientific literary
informal impersonal personal
colloquial rhetorical
b. How many exclamation marks are there? Why are they used?
c. Find two or three examples of ellipsis. Why is this feature so common?
d. Are the sentences long or short or a mixture? Which do you think are the most effective in advertisements?
3. Read through all three advertisements. Note the key phrases in the chart below that illustrate the features listed on the left.
F e a t u r e s |
Prune Lips |
Skinny Legs |
Wrinkle Stick |
Claim to be the only one of its type or much better than anything else on the market |
unique lotion |
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Claim to scientific respectability |
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Claim to be new |
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Quick results |
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Claim to make you feel, as well as look, better |
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Suggestion that the product has been specially developed with the reader personally in mind |
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Financial incentives/guarantees |
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4. Work individually. For each statement, put a tick in the column which most accurately reflects your opinion.
Agree Disagree It depends Don’t
understand
The basic assumption behind these advertisements is that there is an ideal physical appearance and that those who don’t conform to it are ugly and failures.
Advertisements such as these honestly try to help people who have real physical problems
If you buy these products, the advertisements imply, you will be irresistible to the opposite sex.
If we can improve people’s appearance, the world will be a happier place.
These advertisements encourage people to come to terms with their physical appearance, including their less attractive features, and are therefore a good thing.
They all imply that you would look fine if it weren’t for that one little imperfection.
These are ordinary advertisements aimed at ordinary people.
Advertisements such as these have no motive other than to make money for the manufacturers.
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The subtle effect of this type of advertising is to increase people’s feelings of inadequacy.
You would have to be naïve to buy one of these products.
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Now compare your answers with a partner. Justify your opinions on any points about which you disagree. If you ticked It depends, say what it depends on.