
- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
It’s wrong to portray fathers as domestic incompetents – but women still
lose out where it matters
Gaby Hinsliff
For fathers so permanently in the public eye, they are no great shakes as role models. One hides behind a newspaper, benignly ignoring his squealing offspring. Another falls negligently asleep, while his daughter wanders off into the snow and gets into trouble. And the last is so incompetent that when his exhausted wife takes to bed, leaving him in charge, he burns their offspring’s lunch to a cinder.
It’s no story to tell the children. Except, of course, these are some children’s stories, the characters of which aimed at preschoolers, share a certain domestic cluelessness.
The builders, firemen and alien-fighters who crowd my son’s fictional world are full of professional swashbuckling and savviness with a hammer. But male characters at home are rendered curiously incompetent, incapable of cooking tea without setting fire to the kitchen and calling Fireman Sam. It’s too close to the bone to paint mummies as unreliable, yet fine to portray dads as fumbling figures of mirth – and not just in fiction.
This freedom to mock men, at least in the domestic sphere, is interesting because its flipside – the belittling of women in the professional sphere – is, while still as perennial as bindweed, at least being forced somewhat underground. And nor is it open season solely on men’s domestic goofiness. When “Woman’s Hour” appealed earlier this week on Twitter for examples of dealbreakers that put women off men, they triggered an avalanche. Back hair! Poor grammar! Only reading autobiographies! If the newly created Radio 5 Men’s Hour invited listeners publicly to list women’s sexual shortcomings, would it feel as comfortable?
The Guardian, August 26, 2010
Text C. Country diary: Highlands
Ray Collier
It is not difficult to see or find out about red squirrels partly because they have “invaded” gardens in search of peanuts, and partly because of the activities of the Highland Red Squirrel Group. In gardens many people have provided peanuts in special feeders which have a clear front and a hinged lid. The squirrels have quickly learned how to raise the lid with one paw to get at the free food. This food source was at one time accounting for 80 % of the sightings received for the Highlands in the mapping programme, the aim of which was to find out the current distribution and make plans for the future.
Feeding in gardens has become a significant part of the conservation programmes in the UK. This year, visitors to the osprey centre at Loch Garten in the Cairngorms have been able to see red squirrels, including their young, at feeders on trees just outside the osprey hide. The Highland Red Squirrel Group is planning to take this a stage further and introduce a series of “hot spots”.
Meanwhile the reintroduction of red squirrels on the Dundonnell Estate near Ullapool in North Wester Ross seems to have been successful. In 2008, 32 squirrels were trapped and relocated to woodland on the 33,000 acre estate.
The Guardian, August 26, 2010
Text D. US politics: The party’s not over
The prospect of policy paralysis after the November elections is looming –
and the primary results have not abated that fear
In an ordinary year, this week’s midterm party primary elections in a group of American states stretching from Florida to Alaska might only be of interest to US political anoraks. Yet the politics of 2010 are hardly ordinary. With the US economic recovery again slowing, the prospect of policy paralysis in Washington after the November elections, with a weakened President Obama, is now looming larger, with consequences for issues from the fiscal stimulus to Middle East peace. This week’s primary results have therefore been widely watched and have done little to abate the fear.
At first sight this may seem an odd conclusion to draw, especially in light of Senator John McCain’s victory in Arizona’s Republican primary on Tuesday. Not very long ago, Mr McCain had himself looked vulnerable to a conservative challenge backed by Tea Party activists. This week, having tacked hard to the right and spent much more money to secure his position than usual, he won his party’s renewed backing with plenty to spare. With Arizona’s Republican governor also seeing off her own challenger, and with established Democratic candidates coming through in Florida and Vermont, reports of a general grassroots political uprising against the establishment in this autumn’s midterms might seem exaggerated.
In other states, though, some of this week’s contests confirm that 2010 is no easy year for incumbents, especially on the right. When all the votes are finally counted in Alaska, which is not in any sense a typical state, a Tea Party-backed challenger may have ousted the sitting and very well established Republican senator. If successful, that would continue a pattern of established Republican candidate defeats in several states this season. Democratic incumbents, by contrast, seem to have shown better survival skills.
The Guardiaт, August 26, 2010
Task 4. Watch Video 1 (Folder Unit 1). The clip features the British papers front page headlines. Fill in the grid below. Do the tasks in the following order.
1. Watch the clip in full.
2. Start watching the clip again. While watching, freeze the frame. Fill in Column No 1 in the grid below with the newspaper headlines you see in the clip.
3. Watch the video for the third time. Try to understand the lead that follows each newspaper headline. The lead is either visible on the screen (in print) or is being read out by the news presenter. Write in the lead into Column No 2 of the grid (the lead will help you get a better idea of the headline).
4. Translate the headline into Russian, put it into Column No 3.
1. The newspaper headline |
2. The news presenter’s commentary |
3. The headline in Russian
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Example: 1. Cameron Sparks Fury with Attack on Multiculturalism |
His discourse has caused anger in some quarters |
Выступление премьер-министра Д. Камерона по поводу мультикультурализма вызвало негативную реакцию в Великобритании |
2. |
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3. |
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N… |
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