
- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
to be up for grabs (to be ready for anyone to take or win) – быть доступным каждому желающему
to get nitty-gritty – иметь дело со скучной, неинтересной стороной проблемы
to go softy-softy / softie-softie – проявить мягкость по отношению к чему-либо
to stay put (to remain in one place, not to move) – оставаться неподвижным, замереть на месте, оставаться неизменным
He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
The most frequent colloquial words are the following
ageism – discrimination of old people
bargers – those looking for bargains
bubble – champagne (This year is going to be bubblier – В этом году ожидается увеличение объемов продаж шаманского)
to botch – to do something badly (a botched attempt)
couch potato(es) – low quality tv programmes (couch potato lifestyle)
a crony – friend or companion (cronism)
a fizzy drink / fizz – carbonated soft drink
flicks – cinema (to go to the flicks)
A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
a jab – injection
Nifty – very good or attractive (nifty fifties – «золотой возраст»)
cross – angry
to down – to force to the ground
frantic – hurried (frantic efforts)
glitch – small fault in operation (Everything went without a glitch)
goodies – goods
a gunner – a gunman
a para – a paratrooper
jitters – anxiety (jittery)
a hike – to increase suddenly (hiking up)
a jab – injection
a drip – infusion
to jiggle – to move from side to side with short light movements
a рal – friend (pen-pal)
quickie – something done in a hurry
posh – fashionable and expensive, typical of high social class
to revamp – to give a new form to something (house revamp)
raft – lots of (a raft of measures)
to sack – to fire somebody
scare – fear (scary)
show-biz – show business
a shot – a photo
to spell – to mean (It spells disaster to him)
a spook – ghost
to swap / swop – to exchange
telly – tv set
trendy – fashionable
cheeky – audacious
sweety – sweet
smelly – with unpleasant smell
wheely – a bin on wheels (контейнер для мусора на колесах)
upbeat – cheerful and full of hope (to be in an upbeat mood)
downbeat – gloomy, pesimistic
U-turn – complete revision of one`s previous views or ideas
weird – unusual and not acceptable (He sounds weird)
Some frequent colloquial phrasal verbs1 are listed below
to add up – 1. иметь смысл, согласовываться; 2. подытоживать, складывать (the numbers don’t add up)
to beef up – усилить, увеличить (to beef up security / security was beefed up)
to cash in – нажиться, получить быструю прибыль
to gun down – застрелить
to stick around (to hang around; to hang out) – околачиваться, слоняться без дела
to stack up – складываться, быть в некотором состоянии
to tick off – ставить отметку, «галочку» (to tick off all the boxes)
to pop up – неожиданно появиться, возникнуть
to tot up – суммировать, складывать
to set off – приводить что-либо в действие (to set off an explosive device)
He used his Navy pension to get it off the ground, saying he wanted to step in where others have stepped away (Sky News).
The scramble is already on to snap up tickets (Sky News).
That policy doesn’t really stack up (Sky News).
Some shortened words and expressions
cash point (machine) / a hole in the wall – банкомат
4-star / leaded/unleaded (petrol) – марки бензина (четыре звезды, с добавлением свинца или без него)
welly boots – Wellington (rubber) boots – резиновые сапоги с высокими, до пояса, голенищами
the Chancellor – the Chancellor of the Exchequer
the Met (Metropolitan Police) – полиция Лондона
the Met Office – британская национальная метеослужба
the mid-terms (middle term elections) – выборы в Конгресс США, проводимые через два года после президентских выборов
satnav – satellite navigation (system)