
- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
Audio Track 6
I. Lady Thatcher won’t be …1… at Downing Street reception this evening to mark her 85th birthday because she has flue. Around 150 friends and former colleagues are still …2… at No 10 because the former Prime Minister insisted that the party …3… ahead without her. Another reception will be held when Lady Thatcher …4… better.
II. A man who …1… his girl-friend to stop her testifying that he …2… her has been sentenced to life in prison and …3-4… a minimum of 30 years. Thomasan Vaz …5… Jane Claff in July outside Blackpool Victoria Hospital where she …6… as a nurse. Preston Crown court …7… that Vaz murdered her while on bail …8… trial for rape.
Audio Track 7
III. Fire fighters in London …1… in favour of strike action because of a row about proposed changes to their shift patterns. The London Fire Brigades …2… the shift times had been in place for more than 30 years and …3… to change. The Fire Brigades Union …4-6… strike dates.
Task 5. Analyse grammatical tenses of the briefs above. What tense is prevalent in Brief No 1? And in Brief No 2, Brief No 3? Do you come to any conclusion?
Task 6. What is the average length of a brief news item?
Task 7. Read the newspaper article fragment below for information. Memorise the names of organizations and numbers mentioned in it, study the italicised words and word combinations – it will help you cope successfully with Tasks 8-14.
Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
Just 29 quangos will be fully abolished and their work abandoned after the Government's so-called bonfire of unelected bodies turned into a mere barbecue
Tim Shipman
Ministers yesterday announced plans to get rid of 192 agencies to end the spectacle of unelected quangocrats making key decisions.
A further 118 will be merged, in theory reducing numbers by a further 61. Cabinet Office minister Francis Maude said this meant the total number of agencies would fall from 901 to 648, while 171 of those that remain will undergo reform.
But last night it became clear that most of the quangos to be abolished will see their work and staff submerged into Government departments or taken over by other quangos.
Quangos – quasi-autonomous non-governmental organisations – are arm’s-length bodies funded by Whitehall departments but not run by them.
Only 29 agencies will be scrapped and their work discontinued. A further 28 will be simply “reconstituted as a committee of experts.” Officials were unable to explain what the difference would be. The most high-profile cuts will see the Audit Commission, eight Regional Development Agencies and the UK Film Council abolished. The mergers include the amalgamation of the Office of Fair Trading and the Competition Commission into a single consumer watchdog. Forty quangos still have the axe hanging over them while their futures are considered.
Critics claimed that the cost of merging and disbanding quangos would be more than keeping them, as redundancy payments and reorganisation costs are met.
Shadow Cabinet Office minister Liam Byrne said: “I am afraid the minister has become the most expensive butcher in the country.” He also pointed out that the Tories pledged to set up 20 quangos in their election manifesto.
Labour MP and TV historian Tristan Hunt mocked the operation, telling the Commons: “The bonfire of the quangos has turned into a clammy Sunday afternoon barbecue.”
But Mr Maude said the changes would usher in a “new era of accountability” by making ministers responsible for key decisions rather than unelected quangocrats.
In future, quangos will only be allowed to continue, or new ones be established, if they fulfill tasks that cannot be done by ministers. Those that live to fight another day include those that provide independent oversight, and those – such as the new Office of Budget Responsibility – established to obtain independent data on government activities. A bill to abolish the quangos will be published later this year. MPs reacted with fury at the decision to abolish the Football Licensing Authority and the Human Tissue Authority.
There was also anger that plans for a Chief Coroner’s Office, which would have helped military families fighting to learn the truth about the death of their loved ones in Afghanistan, have been scrapped. Others complained that the Youth Justice Board will be abolished.
More than 20,000 staff are waiting to hear whether they will keep their jobs.
Paul Noon, general secretary of civil service union Prospect, accused the Government of using “a legislative hammer to smash public bodies which are doing valuable work in the public interest.”
The Daiy Telegraph, October 15, 2010
Task 8. Study the word list below, listen to Audio Track 8 and say what genre the piece is.
to do something in a drive to improve …
to curtail
transparency
public purse
to operate at arms’ length
arms’ length bodies
obscure bodies (organizations)
true extent of the cull
the spending review
the Human Ferlilisation and Embryology Authority
the Competition Commission
Government Hospitality Advisory Committee on the Purchase of Wine
the Agricultural Dwelling House Advisory Committee
Task 9. Listen to Audio Track 8 lead and highlight its general idea.
There are three numbers in the lead. What do they stand for:
a) ……………
b) ……………
c) ……………
Task 10. Listen to the report in Audio Track 8 and find answers to the following questions.
What agencies are to go (disappear)?
How many agencies are to be merged?
What is the fate of the remaining agencies?
What is the government minister’s point of view on the matter?
What is the opposing view on the subject?
What was the initial idea of abolishing the agencies? What drives the government of today set on scrapping, merging or combining the bodies in question?
Task 11. Study the word list below. Some realia are explained in separate boxes.
to (re)absorb to cease (to exist) to further the agenda
to come under the umbrella of … to devolve power
Whitehall Big Society (idea) David Cameron
Whitehall is a road in Westminster in London. The main artery running north
from Parliament Square, towards traditional Charing Cross, now at the southern end of Trafalgar Square and marked by the statue of Charles I, which is often regarded as the heart of London. Recognised as the centre of HM (Her Majesty) Government, the road is lined with government departments / ministries; Whitehall is therefore also frequently used as a metonymy for overall UK governmental administration, as well as being a geographic name for the surrounding district.
The Big Society is the flagship policy idea of the 2010 Conservative Party general election manifesto and forms part of the legislative programme of the Conservative – Liberal Democrat Coalition Agreement. The aim is “to create a climate that empowers local people and communities, building a big society that will take power away from politicians and give it to people.”
Task 12. Listen to Audio Track 9 and say what genre it is. Find the difference between the three words: bonfire, conflagration and blaze.
Task 13. Listen to Audio Track 9 again and fill in the gaps in its script.
While the functions of some quangos will remain …1…, others will …2… under the …3… of large White Hall departments.
Our Deputy Political Editor James Landale assesses to what extent today’s announcement meets David Cameron’s pledge …4… the number, size, scope and influence of quangos. And the government’s longer term aim of …5… power back to the people.
A …6… of quangos we expected, a …7… of waste and bureaucracy – well may be. Yes, 192 quangos will …8… as public bodies, and yes, the state will do less as a result. But many of the big spending quangos will …9… and the others will …10… in a different form, …11… into Whitehall departments, losing their name plates but not their staff.
The truth is that this government, like so many others, has found the reality of office harder than the rhetoric of opposition.
The coalition agreement promised …12… in quangos …13… the deficit. But the savings will be small and not for some time. So the arguments changed. Now the ministers say the aim is to make these areas of government more …14… and …15… They also argue that by …16… some quangos into charities they are …17… their Big Society agenda of …18… power away from Whitehall. Except, of course, that Whitehall today …19… power rather than …20… it. In other words these quangos are complicated things and today’s …21… was perhaps, a modest …22…
Task 14. Make stylistic analysis of the material in Task 13. Say what stylistic devices the journalist employs.
Task 15. Study the word list below and listen to Audio Track 10. What genre is it? Prove your point.
to wipe out renda pest virus
viral disease to eradicate – eradication
smallpox veterinarian (vet)
livelihood
Task 16. Listen to Audio Track 10 again and say:
1. What is the major idea of the material?
2. What is the origin of the disease and its age?
3. How deadly is the virus?
4. What does Doctor John Anderson say in his interview?
5. How long has the test programme been in place?
Task 17. Sum up the report in two sentences (in writing).
Unit 10
AN OUTLINE OF BROADCAST MEDIA DISCOURSE
Broadcast media discourse is subdivided into television and radio discourse. It can be described as special functional and stylistic environment that embraces literary and colloquial styles of the language.
Television and radio discourse has emerged on the basis of the print media style, and is characterised by the following factors:
- the universal character of its thematic structure;
- the interaction of various functional styles;
- stylistic neutrality.
Television discourse embraces news and analysis television programmes. It includes two versions – the prepared (non-spontaneous) and the unprepared (spontaneous) discourse, and is represented by the interplay of the sound and the image.
Radio discourse is the discourse of radio news and analysis programmes. In common with television discourse, it can also be subdivided into prepared and spontaneous discourse.
British television and radio discourse features are determined by the following factors:
- simplification of the literary language norm, its democratisation due to the spread of education within wide layers of the population, influence of the mass-culture language on the British English literary language;
- the expansion of the mass communication discourse normative borders;
- the democratisation of the publicistic style;
- the impact of the American English on the British English with the latter borrowing and assimilating a great deal of Americanisms.
Broadcast media discourse does not only reflect the language used by the society but it also shapes up the society’s linguistic preferences and habits. Alongside with the language of print media, it lists lexical, morphological (grammatical and syntactical) and stylistic features.
But for several exceptions, lexical features of broadcast media discourse are practically the same as the print media lexical peculiarities.
Grammatical features of broadcast media discourse list special grammar constructions typical of broadcast media discourse
Syntactical features encompass specific sentence structure typical of broadcast media discourse.
Stylistic features of broadcast media discourse chiefly list epithets, metaphors, parallel constructions, repetitions.