
- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
VIII Welsh Assembly launches £44m learning grants
Polly Curtis
The Welsh Assembly today launched £44m Assembly Learning Grants, designed to help the poorest Welsh students through higher and further education. The grants will be awarded on top of the existing student loans in higher education, and will also be available for some part-time courses. The average annual grant will be £935, paid on a three-term basis.
The Welsh assembly does not have the power to either abolish tuition fees or reintroduce a grant; the Department for Education and Skills decides on this. But it can implement measures to relieve student hardship.
The Guardian, June 12, 2002
Task 8. Analyse the linguistic features (special terms, clichés, neologisms, colloquial words, phrasal verbs, abbreviations) of Texts I-VIII given above.
Task 9. Read the headlines below, analyse their syntactical structure, translate them into Russian.
1. Dead spy’s family demand body.
2. Union warning over Royal Mail sell-off plan.
3. Boris Johnson: I’ll run for Mayor.
4. “Burn Koran” stunt sparks world riots.
5. Middle-income families facing losing sickness benefit.
6. Soldier maimed for life gets £16-a-week pension.
7. Marine: I lost both legs but I’ll run across America.
8. Two killed changing tyre on M6.
9. Boy, two, who died for an hour.
Task 10. Read the sub-heads below, match them with the headlines in Task 9. Translate the headings into Russian.
- Two men who died in a horrific motorway smash are believed to have been struck by a lorry as they...
- Boris Johnson cheered his party yesterday by finally confirming he will seek re-election for a...
- Postal workers were on collision course with the Government last night after it decided to press...
- A marine who lost both legs and an arm in a blast in Afghanistan began an astonishing new challenge...
- Little Gore Otteson is full of life – a remarkable feat for a boy who “died” for nearly an hour.
- Hard-working taxpayers could be the biggest losers under plans to means-test long-term sickness...
- A hero soldier awarded the Military Cross after being wounded in Afghanistan is to receive a...
- Violent protests spread across the world yesterday amid the escalating row over plans to burn a copy...
- The grieving relatives of murdered MI6 spy Gareth Williams last night demanded to have his body back
Task 11. Now read the headlines from another paper published on the same day as headlines in Task 9. How different are the headings below and in Task 10?
1. Muslims in America increasingly alienated as hatred grows in Bible belt.
2. Vince Cable announces plans for total privatisation of Royal Mail.
3. Boris Johnson to stand for second term as London mayor.
4. Three men jailed for rape in Oxford after victim sees film on mobile.
5. Police cuts will leave public less safe, federation warns.
6. Pope Benedict XVI’s whistlestop visit to Britain.
7. Fears for public health grow as Department of Health culls experts.
Task 12. Watch Video 4 (Folder Unit 3), featuring press review, and fill in the grid as in Task 7, Unit 1.
Task 13. Read the extracts from different articles on environmental issues. Work in pairs and write the newspaper headlines for them. Try to make the headlines appealing and eye-catching.
1. Before 1900, rainforests (hot, wet forests in tropical areas where rainfall is heavy and there is no dry season) covered 14 % of the world’s surface. They have been cut down and today they cover less than 7 %. But it’s not only trees which are disappearing. Every rainforest also contains millions of animals, insects and flowers. If man continues to cut down rainforests, more than one million species of plants and animals will become extinct by the year 2030.
2. Acid rain is one of Europe’s and North America’s most serious pollution problems. In some parts of Europe and North America rainwater is sometimes more acidic than lemon juice! The most important cause of the excessive acidity of rainwater has been the burning of fossil fuels such as petroleum and coal. Burning fossil fuels produces gases which go high into the atmosphere, combine with water and form acid. These acidic water droplets can travel hundreds of miles before they return to earth as rain or snow.
3. The ozone layer stops some of the ultraviolet radiation from the sun. Ultraviolet radiation causes a suntan. Too much ultraviolet radiation causes sunburn and skin cancer. The satellite photographs showed the hole in the ozone layer over Antarctica. The hole was caused by aerosol cans, fridges and air-conditioning, manufacturing of some plastic products.
4. Sunlight gives us heat. Some of the heat warms the atmosphere, and some of the heat escapes back into space. During the last 100 years we have produced a huge amount of carbon dioxide. The carbon dioxide in the atmosphere works like the glass in a greenhouse. It allows heat to get in, but it doesn’t allow much heat to get out. So the atmosphere becomes warmer because less heat can escape. Where does the carbon dioxide come from? People and animals breathe in oxygen and breathe out carbon dioxide. Trees take carbon dioxide from the air, and produce oxygen. We produce carbon dioxide when we burn coal, oil, petrol, gas or wood. In the last few years, people have burned huge areas of rain forest. This means there are fewer trees, and, of course, more carbon dioxide.