- •1) What should the capital of Povolzhie be like?
- •2) What should be done to promote a beneficial image of n.N?
- •11 What would u do to publicize Sakharov"s Festival of Art?
- •12) What would u do to bring the opening of a new theatrical season to public notice?
- •13) What would you do to advertize a new hotel in nn?
- •14 What places of interest in nn would you advertise to attract foreign tourists?
- •15) What kinds of films would you promote to enlarge the attendance at our cinema halls?
- •18 How would you create a pr campaign to revive interest in classical painting?
- •19 What would you do to publicize the exhibition of a young unknown but promising painter?
- •20 Can a pr specialist work at home? What can he do?
- •21 What is an effective manager like?
21 What is an effective manager like?
An effective manager should possess a whole variety of qualities. First of them is business leadership and coaching techniques. A good manager knows how to lead a team and make important sometimes unpopular decisions for the sake of his company and his subordinates. He should also know how to change attitudes. It doesn't mean that he has to be an opportunist and not be a person of integrity, it rather presupposes the fact that a person should be very flexible and be able to judge a situation from the two sides. A good manager should have well-developed communication skills. It covers everything: from the ethics of talking to subordinates to the ability to negotiate with top-management A good management should always strive for the best customer service. He and his team should never forget that their job is to satisfy a customer for the profit of a company. But all the mentioned qualities spin around one issue - communication. Without effective communication it is impossible to be a top-performing manager.
22 What are the three secrets of effective management?
I believe that effective management has more than three secrets, but I shall try to pinpoint the most important three. First of them is business leadership and coaching techniques. A good manager knows how to lead a team and make important sometimes unpopular decisions for the sake of his company and his subordinates. In this case he should also know how to change attitudes. It doesn't mean that he has to be an opportunist and not be a person of integrity, it rather presupposes the fact that a person should be very flexible and be able to judge a situation from the two sides. The second secret is that a good manager should have well-developed communication skills. It covers everything: from the ethics of talking to subordinates to the ability to negotiate with top-management. And the last but not the least is that good management should always strive for the best customer service. A manager and his team should never forget that their job is to satisfy a customer for the profit of a company. But all the mentioned qualitiessecrets spin around one issue - communication. Without effective communication it is impossible to be atop-performing manager and thus run effective management.
23 What are the main types of managers?
There are several types of managers as far as structure of their division is concerned. But I would like to talk about types of managers according to the way they work with
employees. The first one is micromanagers. A micromanager is a manager who assigns specific tasks to each employee. Each task is already broken down into specific steps that must be followed precisely, therefore employees do not need to think for themselves. The second type is called a teacher. The teaching manager directly works with employees on each task assigned to the employee for two reasons. First, the manager can explain in detail each decision or step in each task. Second, the manager can ask employees for suggestions and possible enhancements to the process. The third type is called a supporter. Once employees understand their tasks, supporting managers tend to share responsibilities and decision making with their employees as long as the managers are aware when tasks fall out of the normal working. And the last one is a task manager. A task manager delegates all responsibilities and decisions to their employees. This is more of a "hands-off' approach; when employees only ask for advice from their managers. But in this case the circumstances can be critical to me business. I think that the best type of management is the second one which is called "A Teacher". Here there is a direct work with employees and always a healthy level of feedback from both sides. But whatever type of management it is, its style needs to be dynamic to the employee's needs. Otherwise if management is not dynamic, then employees will quickly become frustrated with their management.