11 What would u do to publicize Sakharov"s Festival of Art?

To publicize Sakharov's festival of art is a little more difficult job to do that to publicize a concert of a well-known singer for example. To publicize Sakharov's festival of art, first of all one needs to post information on its web site, so that the fans can always track the necessary information. Not everybody knows what this festival is about, do it is a good idea to run a short 10-15 minutes long TV program about it to explain public what the festival is about. As we know, Sakharov's Festival of Art is a series of concert programs of different genres (symphonic, chamber, organ and choral) theatrical performances, fine arts exhibitions, creative meetings, master-classes and press-conferences with the common idea of reviving cultural activities in Nizhny Novgorod which has been closed for several decades. So since it is such a variety of genres it can appeal to many different audiences. That is why it is easier to get more people involved, starting with the older generation who may even remember the times when Sakharov lived, our parents' generation who remember the time when our city was a closed one, and young generation who in present time eagerly go to different concerts. That is why we should think about spreading information in the universities as well, where a huge bulk of potential audience is located. Also it is important to publicize this event as early as possible, because it happens in Nizhny Novgorod Philharmonic, which often sells season tickets. That is why it is a good idea to contact potential and returning season ticket buyers directly and explain them about this unique festival. These are just some of the ways to attract public to this event.

12) What would u do to bring the opening of a new theatrical season to public notice?

N.N. is a major cultural city in Russia. There are lots of museums and galleries and Nizhegorodians are eager theatre goers. At the same time it is important to always remember to remind the public about many interesting events. One of them is the opening of a new theatrical season. To publicize it, first of all one needs to post information on the theatre's web site, so that the fans can always track the necessary information. For people who do not use internet, there are other sources of getting information. It can be either TV or radio. But here it is also important to know who you appeal to. It is not smart to advertise a theatrical season on an unpopular TV channel or radio Dinamit for example. We should not also forget about such a huge bulk of public as students. Besides, many young people nowadays are active theatre goers, so we should think about spreading information in the universities as well. Also it is important to publicize this event as early as possible, because very often theatres sell season tickets. That is why it is a good idea to contact potential and returning season ticket buyers directly and explain them the uniqueness of a new season. These are just some of the ways to attract public to a new season.

13) What would you do to advertize a new hotel in nn?

The lack of good quality hotels in N.N. is a known fact. That is why it is going to help us if we launch a PR campaign to advertize a newly built hotel in our city. First of all we need to know the target audience which a middle, upper middle class people working for larger companies and traveling often. That is why there should be massive advertisement through such companies and offering its employees corporate discounts. Besides, we should not forget about notifying all the citizens about such an important event in the city. This can be done via advertising on TV or radio, so that people mind our hotel when they have guests over and use "the word of mouth" technique to suggest our hotel. Another good idea is to let many tourist agencies know about the new hotel, so that they suggest tourists our location. Besides, before starting to advertise our hotel it is important to analyze the competitors' advertising slogans and find good and bad points about it. In this case, we should pull together as many resources as possible - from extensive market research to creating a colourful and easy to operate web-site. Also it is important to keep a guest book and use customer's positive comments in the further advertisements. These are just some of the ways to advertise a new hotel.