- •Английский язык для дизайнеров
- •Contents
- •Unit I design development
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Russian equivalent:
- •Read Text I, write down the sentences with Gerund construction and translate them. Text I the history of design development
- •Reread Text I, answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text II to find answers to the given questions? text II design development in russia
- •What was the main goal of the special commission?
- •What was the principle of design development after 1920?
- •What events play important role in popularization of Russian design?
- •Read Text III, be ready with the annotation. Text III planning
- •Read Text IV and give a brief summary of it. Text IV evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it. Unit II
- •Introduction into speciality
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text I and see how many of your ideas are mentioned. Text I the design process
- •Fill in the gaps with the words from the box.
- •Creativity
- •Read Text II paying attention to the words and phrases in bold. Text II graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Text III training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Text IV graphic designers
- •Reread Text IV. In pairs, discuss the statements below. Say what you think about them and ask your partner if he/she agrees or disagrees with you. (Use the proper phrases given in the Appendix.)
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it. Unit III graphic design basics
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. Text I what is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text III, be ready with the annotation. Text III logo and website design
- •Give your opinion about creating logos and websites in our country. Discuss your ideas with your partners using the active vocabulary and the phrases of expressing opinion in the Appendix.
- •Read Text IV and give a brief summary of it. Text IV business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design. Unit IV elements and tools of graphic design
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Text I elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Text II essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Russian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Read Text IV and give a brief summary of it. Text IV advertisement and book design
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process. Bibliography
- •Sample Annotation
- •Краткий план аннотации
- •Образцы клишированных аннотаций на английском языке
- •Rendering
- •Expressing Opinion
- •Agreement and Disagreement
Read Text III, be ready with the annotation. Text III the graphic design process
When starting a new design project, there are steps of the graphic design process to follow that will help you to achieve the best results. Rather than jump right into a graphics software program to try to create a final version, you can save yourself time and energy by first researching the topic, finalizing your content, starting with simple sketches and getting several rounds of approval on designs.
Gather Information
Before you can start a project you of course need to know what your client needs. Gathering information is the first step of the graphic design process. When approached for a new job, set up a meeting to discuss the scope of the work. Be sure to gather as much information as possible:
Aside from the product your client needs (such as a logo or a website), ask questions such as:
Who is the audience?
What is the message?
How many pages is the piece?
What are the dimensions?
Is there a specific budget?
Is there a deadline for completion?
Can the client provide examples of design they like?
Is there an existing corporate brand that needs to be matched?
Take detailed notes, which you can use later for the next step of the design process.
Create an Outline
Using the information collected in your meeting you'll be able to develop an outline of the content and goal of the project, which you can present to your client for approval before proceeding. For a website, include all of the major sections and the content for each. Include the dimensions and technical specifications for print or web work as well. Present this outline to your client, and ask for any changes. Once this is finalized, you know you are in agreement on what the piece will include and can proceed to the next step of the graphic design process.
NOTE: It is at this time that you would provide a proposal to your client as well, including the cost and timeframe for the work, but here we are focusing on the design process.
Harness Your Creativity!
Design should be creative! Before moving on to the design itself (don't worry, that's next) take some time to think about creative solutions for the project. You can use the client's examples of favorite work as guidelines for what they like and don't like, but your goal should be to come up with something new and different that will separate them from the rest (unless of course they specifically asked to fit in). Ways to get the creative juices flowing include:
Brainstorming: Get together with a group and throw out any and all ideas.
Visit a museum: Get inspired by the originals.
Read a book: Something as small as a color or shape in a graphic design book could spark a completely original idea.
Take a walk: Sometimes its best to get outside and watch the world...you never know what will spark your imagination.
Draw: Even if you're not an “artist”, doodle some ideas on a page.
Once you have some ideas for the project it's time to start creating a structured layout.
Sketches and Wireframes
Before moving into a software program such as Illustrator or InDesign, it is helpful to create some simple sketches of the layout of a piece. This way, you can show your client some ideas without spending too much time on design. Find out if you are headed in the right direction by providing quick sketches of logo concepts, line drawings of layouts showing where elements will be placed on the page or even a quick handmade version of a package design. For web design, wireframes are a great way to start with your page layouts.