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13. Find collocations from the text:

  1. perfect

  1. machine

  1. eye

  1. chain

  1. flagship

  1. store

  1. vending

  1. based

  1. data

  1. shadow

  1. supply

  1. mining

  1. fee

  1. fit

14. Give the English equivalents of the following words and expressions:

1. выгодная сделка; 2. покупка; 3. заворачивать; 4. прибыльность; 5. цифровой; 6. полка; 7. продвижение товара; 8. штрих код; 9. рекламный щит; 10. торговый автомат; 11. прибыль, маржа; 12. лояльность клиента; 13. прозрачный; 14. цепочка поставок; 15. проход (между рядами); 16. потребитель; 17. рекламное объявление; 18. время окончания; 19. товар (2 words); 20. выстраиваться в очередь; 21. отдельный предмет; 22. розничный торговец; 23. мода, всеобщее увлечение; 24. запас товара на складе; 25. жалоба

15. Fill in the right preposition where necessary:

  1. Sales during Black Friday can account … 40% … the annual sales for many stores.

  2. … the toy shop people lined … in anticipation … the sales.

  3. The concept … shopping has changed a lot … the last ten years.

  4. The lines … physical and digital shopping are becoming blurred.

  5. These innovations will have a significant impact … all … us.

  6. Apps can be used to take a picture … a product … the shelf.

  7. … a physical store sales are measured … square foot.

  8. How often do you go shopping … food?

  9. I’m afraid this model is not available, it’s … … stock at the moment.

  10. I’d like to try this suit … . Where is the fitting room?

Read the following text:

Black Friday, the first Friday after the American Thanksgiving, marks the beginning of the Christmas shopping season and is considered the day when store ledgers are pushed into “the black,” or profitability.

Sales during Black Friday and the weekend following can account for as much as 40 per cent of annual sales and profits for many stores.

U.S. retailers now mark the day by offering low prices on a range of products, and mobs of shoppers who want to take advantage of the bargains line up hours before stores open. Some people even camp out overnight.

Last year, a Wal-Mart employee was trampled to death as shoppers stampeded into a store at Valley Stream, N.Y.

This year was tamer, with few injuries reported across the U.S.

At the Toys “R” Us store in Manhattan’s Times Square, people lined up 200 deep in anticipation of the midnight opening – five hours earlier than a year ago. Some were tourists who got in line right after watching the Macy’s Thanksgiving Day Parade; others were New Yorkers wanting to get a good deal on game systems or get their hands on this year’s toy craze, Zhu Zhu Pets robotic hamsters.

In suburban Cincinnati, shoppers began streaming into a Wal-Mart Supercenter around midnight to pick up tickets that can be traded directly at the register for certain big items like sale-priced televisions and computers. The tickets, which usually have an expiry time, are used by some stores as a way of limiting the chaos inside the store and streamlining the purchase of some popular items.

By 4 a.m. shoppers were packed into the Wal-Mart alongside shrink-wrapped merchandise, including toys, that was not to be unveiled until 5 a.m. Most of the low prices had an expiry time of 11 a.m.