9. Study the following words and phrases:

aisle

проход между рядами

app

приложение

barcode

штрих-код

blurred

неясный, расплывчатый

critical

важный; решающий

data mining

сбор данных

digital signage

цифровая рекламно-информационная система

embedded in

внедрённый

evolve

развиваться

fee

плата

flagship

главный

head (down the street)

направляться

host

зд. масса, множество

margin

прибыль, разница между покупной и продажной ценой, маржа

promotion

продвижение товара

restocking

возобновление запасов

stalk

преследовать, выслеживать

supply chain

цепочка поставок

timed

спланированный во времени

touch points

точки соприкосновения с клиентами

transparent

прозрачный

vending machine

торговый автомат

watch out for

остерегаться

1. restocking

1. a piece of text stored on a user’s computer by their web browser

2. shopkick app

2. the interface of a product, a service or a brand with customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase

3. bargain

3. providing a place with a new supply of goods

4. cookies

4. information on displays in public places

5. touchpoints

5. something that costs less than normal

6. digital signage

6. the first mobile appendix that gives you rewards and offers simply for walking into stores, for scanning products, and for signing up friends

1. Digital technology rapidly expanded

2. These innovations

3. There are a host

4. Information about bargains and promotions instantly appear

5. Per square foot

1. of ads everywhere

2. on a customer’s mobile phone

3. to become an integral part of the shopping process

4. sales have increased dramatically this year

5. will have a significant impact on shopping

blurred

embedded

get one’s hands on

stalk

watch out for

take advantage of