- •Тема 1 Relative Clauses
- •5. Decide if the relative clauses are defining or non-defining, choose the correct pronoun and put commas where necessary:
- •6. Grammar Revision.
- •Today’s shopping innovations
- •9. Study the following words and phrases:
- •10. Match the words with their definitions:
- •11. Match two halves of the sentences and translate them into Russian:
- •12. Fill in the gaps with one of the following words and expressions. Use the correct forms of the verbs:
- •13. Find collocations from the text:
- •14. Give the English equivalents of the following words and expressions:
- •15. Fill in the right preposition where necessary:
- •20. Read the following statements and decide whether they are true (t) or false (f). Correct the false ones:
- •20. Choose the correct answers to the following questions:
- •21. Study the following words and phrases:
- •Reported Speech. Affirmative sentences
- •Vocabulary Study
- •8. Study the following words and phrases:
- •10. Decipher the following abbreviations:
- •11. Match the definitions:
- •12. Cross the odd word out:
- •13. Match the idiomatic expressions (1-5) with their meaning (a-e) and translation (I-V):
- •Vocabulary Study
- •21. Study the following words and phrases:
- •Indirect command and request
- •Indirect questions
- •Indirect general questions
- •Indirect special questions
- •Mechanisms of markets
- •Size parameters
- •6. Study the following words and phrases:
- •7. Choose the correct alternative to complete each sentence:
- •8. A) Add the word market either before or after each of the words below:
- •10. Match the words with their definitions:
- •11. Fill in the gaps with the words and expressions from Ex. 10:
Today’s shopping innovations
Over the last 10 years, the concept of shopping has changed from being a physical, in-store only, experience to being a mix of physical and digital experience. Digital technology rapidly expanded beyond online reviews and coupons to become an integral part of the shopping process – from buying to customer service and everything in between. The lines between physical and digital shopping are becoming blurred today, as mobile devices become embedded in the shopping experience.
Below there are the top innovations that will continue to evolve and have a significant impact on how each of us shops and how companies sell, market and make a profit.
Ads that stalk you: Those cookies websites set are going to follow us everywhere. Ads when you enter a store or aisle or even head down the street will start to follow you across different touch points in the digital and physical world.
Any surface becomes a display: Ultra thin, transparent digital displays and next generation digital billboards that will continue to evolve starting to cover shelves, signs and walls at a store near you in the next 18 months.
Find what you need: Mobile apps, such as Fast Mall and Grocery IQ work together with in-store digital displays to help you find stores and stuff faster while also exploring some things you didn’t know were there, from apps like Nearby Now.
Find a bargain: Use an app to scan product barcodes or take a picture of it on the shelf and instantly find best price, product review, or even eco ratings. There are a host of apps you can use for this, some free, some fee based. A few popular examples: Google Shopper, Google Goggles, GoodGuide.
Find a surprise: Loyalty and location based, just-in-time bargains, timed promotions and exclusive events instantly appear on a mobile phone or aisle display as a customer enters the store, walks down an aisle or visits a certain neighborhood. Just out, the shopkick app has big partners on board like Macy’s, Best Buy, American Eagle Outfitters and the Simon Property Group. Gilt organizes exclusive events for the loyalty crowd. Google is also working on an app that lets you preview what shops have before you even visit.
Get it now: Always on, vending machine offerings and new designs will continue to evolve as companies regularly turn 300% more profit from machines compared to per square foot sales in a physical store. This high margin, always on space has proven effective in Japan over the last few years and continues to expand around the world.
Find the perfect fit: From your sofa or an in store digital “mirror display,” technology is ready to handle the virtual “try on” with anything from clothes, watches, eye shadow, glasses or that new tattoo you wanted. Piloted by Prada in their flagship store back in early 2002, today’s evolution is ready. The one thing to watch out for here is the experience that surrounds this virtual try on. Those who get it right will be rewarded, the brands who don’t will have wasted time, money and potentially damaged their reputation with consumers.
Connecting the data: Most of the technology and data has been on the back-end of stores (think supply chain, inventory) and over the last few years it has started to explode into the front of the store (think digital signage, traffic analysis, restocking). With all this new technology comes more information, and data mining and analysis will continue to drive dollars by improving customer service and targeted advertising/offers that become more and more critical for future success.
A-Z