Тема 39. Маркетинг

Подберите синоним к слову: Rival

complicated

present

main

supplies

large diversity

fast

@ competitor

goods

Подберите синоним к слову: Rapid

complicated

present

main

supplies

large diversity

@ fast

competitor

goods

Подберите синоним к слову: Wide range

complicated

present

main

supplies

@ large diversity

fast

competitor

goods

Подберите синоним к слову: Items

complicated

present

main

supplies

large diversity

fast

competitor

@ goods

Подберите синоним к слову: Deliveries

complicated

present

main

@ supplies

large diversity

fast

competitor

goods

Подберите синоним к слову: Complex

@ complicated

present

main

supplies

large diversity

fast

competitor

goods

Подберите синоним к cлову: Current

complicated

@ present

main

supplies

large diversity

fast

competitor

goods

Закончите предложение. The four controllable factors in marketing are ...

the consumers opinions and interests, hobbies, favourite sports

introduction, growth, maturity and decline

@ price, product, place and promotion

Закончите предложение. Industrial goods are ...

@ products bought by corporations or institutions

products bought by individual consumers

products bought by households

Закончите предложение. Demand analysis is ...

@ determining the needs of prospective customers

developing techniques / methods for marketing research

part of market segmentation

Закончите предложение. The stages of the product life cycle are ...

product, price, place and promotion

introduction, production, growth and promotion

@ introduction, growth, maturity and decline

Закончите предложение. "Distribution" means ...

@ the movement of goods and services from producers to consumers

determining the needs of prospective customers

the satisfaction of customer needs and profitability

Закончите предложение: An important role of marketing is ...

to manufacture something and make another person want it

@ to find out what the needs of customers are and to undertake necessary actions to satisfy those needs

to be constantly engaged in product development.

Закончите предложение. The ultimate objective of a business corporation is ...

to negotiate the sale and purchase

to supply reliably

@ to generate profits.

Закончите предложение. In marketing it is customary to organize different marketing sectors into broad groups:

product, price, place and promotion

@ consumer goods, industrial goods and services

soft drinks, detergents, pharmaceuticals, electric appliances.

Закончите предложение: The product must always perform the function for which it is intended and ...

@ meet quality standards

cover costs

supply reliably

Закончите предложение. Promotion includes ... ... ...

product planning, marketing research, pricing

transporting , storing and selling goods

@ advertising, direct mail, customer service, special events

Закончите предложение. The following marketing sectors belong to the group of consumer goods:

soft drinks, pharmaceuticals, machine tools

@ detergents, electric appliances, computers

soft drinks, detergents, aircrafts

Заполните пропуск: Marketing ... all business activities connected with the movement of goods and services from producers to consumers .

is made up

facilitates

@ includes

is guided

connected

to generate

Заполните пропуск: Marketing ... by two basic principles: the satisfaction of customer needs and profitability.

is made up

facilitates

includes

@ is guided

connected

to generate

Заполните пропуск: Marketing ... of such activities as transporting, storing and selling goods.

@ is made up

facilitates

includes

is guided

connected

to generate

Заполните пропуск: The ultimate objective of a business corporation is ... profit.

is made up

facilitates

includes

is guided

connected

@ to generate

Заполните пропуск: Market segmentation ... market development, pricing decisions, distribution and promotion selling.

is made up

facilitates

includes

@ is guided

connected

to generate