VIII. Письменно ответьте на вопросы.

1. What is strategic planning?

2. Why is the Product Life Cycle considered one of the key concepts in marketing?

3. What is Marketing Management?

Вариант №3

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишите глаголы и укажите их видовременную форму.

1. - Would you like to come to the cinema with me, Nick?

- No. I (to work) all day and I am tired.

- And you (to come) when you (to finish) resting?

- What film is on at the cinema?

- It's a new war film and it (to base) on a war novel.

- Oh, I (to see) it a week ago. I (to read) the novel before I (to go) to see it.

2. Look, it (to rain) outside. The rain (to start) when I (to go) to the hairdresser's, but when I (to come) out it (to pour).

II. Вставьте артикль, где необходимо.

1. I went to ... central post-office in ... Church Street to buy ... stamps. When I came there ... postmaster said there was ... letter for me.

2. ... fuel that ... cars use is called ... petrol in Great Britain, but in ... USA they call it... gas.

III. Вставьте правильный предлог или послелог, где необходимо.

1. What were George's reasons ... giving ... his job?

2. I heard this news ... Monday morning ... the radio.

3. They reached ... the lake ... foot and then continued their trip ... car.

IV. Составьте предложения, расположив слова в нужном порядке.

1. story/you/me/time/the/told/true/last/is?

2. some/I/music/all/said/not/but/classical/I/liked/that.

3. wanted/much/suit/he/how/the/cost/to/know.

V. Переведите на английский язык слова, данные в скобках.

1. They have (меньше) work this year.

2. The supermarket is on (другой) side of the street.

3. Give him a good mark to (поднять) his self-respect.

4. John had skipped a lot of lessons and in the end refused to (сдавать) the exams.

5. The soup smells very (хорошо).

6. It's important for all of us to have confidence in our own abilities. We need to believe in (себя).

7. He can (решить) any difficult puzzle in ten minutes.

8. I met them long ago, so I don’t remember (никого) of them.

VI. Выберите правильный вариант.

1. a) She has to be careful after the accident, hasn't she?

b) She has to be careful after the accident, doesn't she?

c) She has to be careful after the accident, has she? 2. a) If it will rain again, I don't know how to dress.

b) If it rained again, I don't know how to dress.

c) If it rains again, I don't know how to dress.

VII. Прочитайте текст и письменно переведите 2-й абзац.

GOVERNMENT'S ROLE IN THE ECONOMY

While consumers and producers obviously make most decisions that mold the economy, government activities have at least four powerful effects on the US economy.

DIRECT SERVICES. Each level of government provides direct services. The postal system, for example, is a federal system serving the entire nation, as is the large military establishment. By contrast, the construction and maintenance of most highways is the responsibility of the individual state governments. The public education systems are primarily paid for by state, country or city governments. In general, police and fire protection are the responsibilities of local government.

REGULATION AND CONTROL. The government regulates and controls private enterprise in many ways in order to ensure that business serves the best interests of the people as a whole. Regulation is usually considered necessary in areas where private enterprise has been granted a monopoly such as in electric or local telephone service, or in other areas where there is limited competition, as with the railroads. Public policy permits such companies to make reasonable profits, but limits their ability to raise prices "unfairly" (as defined by the regulators) because the public depends on their services.

STABILIZATION AND GROWTH. Branches of government, including Congress and such entities as the Federal Reserve System, attempt to control the extremes of boom and bust and of inflation and depression, by adjusting tax rates, the money supply and the use of credit. They can also affect the economy by changing the amount of public spending by the government itself.

DIRECT ASSISTANCE. The government provides many kinds of help to businesses and individuals. For example tariffs permit certain products to remain relatively free from foreign competition; imports are sometimes taxed or limited by volume so that American products can better compete with foreign goods.

Government also provides aid to fanners by subsidizing prices they receive for their crops.