VIII. Письменно ответьте на вопросы.

1. What is the right marketing mix (the four P's)?

2. What does a “total product” include?

3. Why must every product possess a "unique selling proposition"?

Вариант №11

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишите глаголы и укажите их видовременную форму.

This (to happen )in Australia during a water-polo game. It was the end of the game and the players (to move) very slowly. Suddenly one of the players jumped out of the water saying that one of the forwards of the opposite team (to bite) him in the leg under water. The forward (to call) out of the water but he (to refuse) to admit it. In some minutes another player jumped out of the water and cried: «If you (not to stop) the game I (not to go) back into the pool». The water (to let) out of the pool and the players (to find) a letter in their dressing-room that read: «I (to be) a water-polo fan for many years. Today's game is very slow, so I (to decide) to make the players move faster. I (to hope) that my little crocodile (to do) it better».

II. Вставьте артикль, где необходимо.

... destruction of rain forests throughout the world does a lot of ... harm to ... earth’s environment. ... automobiles are ... biggest source of ... pollution in ... big cities. ... water in ... North Sea contains a great deal of ... oil.

III. Вставьте правильный предлог или послелог, где необходимо.

Miss Hart is going to swim ... the English Channel... the 30 of May. She is going to leave ... the French coast at six o'clock and arrive ... some place near Dover ... fourteen hours ... the start. Her friends will be waiting ... her ... the English coast.

IV. Составьте предложения, расположив слова в нужном порядке.

1. me/for/what/it/difficult/was/to/doing/l/concentrate/was/on.

2. discussion/end/any/to/is/other/an/there/this/put/to/way?

3. slower/the/invention/much/were/of/scientific/computer/before/the/calculations.

V. Переведите на английский язык слова, данные в скобках.

1. A piano is (намного тяжелее) than a table.

2. He didn't tell (никому) about it.

3. Could you (сделать) me a favour?

4. The store has two lifts and (ни один) of them is working.

5. It was more difficult than we had (ожидал).

6. They (имеют обыкновение) to playing tennis every Sunday.

7. My friend doesn't enjoy science fiction books and (я тоже).

8. He was so (взволнован) that he could hardly speak.

VI. Выберите правильный вариант.

1. a) She looks so smart.

b) She looks so smartly.

c) She looks such smartly.

2. a) He translated the text from Russian on English

b) He translated the text from Russian into English.

c) He translated the text from Russian in English.

VII. Прочитайте текст и письменно переведите 1,2 и 3-й абзац.

INTERNATIONAL BUSINESS OPERATIONS

International business operations, by their very nature, are complex, risky and require special understanding. Foreign business operations are more complex because the host country's economy may be different from the domestic economy.

One of the most common forms of international business is to import and export merchandise. Importing is particularly prevalent in the retailing industry. Big companies have legions of buyers who scour the world, looking for merchandise to import. Smaller companies also handle imported goods, although they may purchase them through wholesalers in their country rather than directly abroad.

The low-risk approach to international marketing is exporting. Manufacturers often enter foreign markets by exporting. This enables them to test a market with small shipments before investing in expended production capabilities or foreign manufacturing facilities.

Two basic approaches can be taken to exporting. Indirect exporting is handled by intermediaries such as buying and exporting agents who buy the products directly from their own name. Indirect exporters typically have no contact with customers in their foreign markets. Direct exporting is handled directly by manufacturers and requires a great commitment of both managerial and financial resources. One of the least risky way to export indirectly is through an export trading company, which buys everything from manufactured goods to raw materials and then resells these products in foreign markets. The manufacturer receives a guaranteed price, and the trading company assumes all the risk.

Companies that want to export their products may do so directly by calling on potential customers overseas, or they may rely on intermediaries in their country or abroad. Working through someone with connections in the target country is particularly attractive to smaller companies and to those with little experience in international business. But many countries now have foreign trade offices that help importers and exporters interested in doing business within their borders.