VIII. Письменно ответьте на вопросы.

1. What are the main characteristics of the American economy?

2. What is the role of the government in the market-place economy?

3. How do the U.S. citizens express their economic preferences?

BAPИAHT №2

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишите глаголы и укажите их видовременную форму.

I. This morning at 10 o'clock I went to see Mr. Amiss on business. We (to arrange) this meeting beforehand. When I (to come) into the office the secretary (to tell) me that Mr. Amiss (to return) from the conference somewhat later. I (to ask) to sit down and (to offer) a cup of coffee. While I (to have) my coffee Mr. Amiss (to come in). « (to wait) you long? » he asked most politely.

2. Close the window. It (to rain). The weather (to change) greatly since yesterday. If it (not to brighten up) we'll have a snowfall tomorrow.

II. Вставьте артикль, где необходимо.

Captain Smith was ... captain of «The Titanic». He hoped to prove that «The Titanic» was ... fastest ship in ... world. Although it was early spring he led ... ship to ... north. He knew that there were ... icebergs, but «The Titanic» was considered to be unsinkable ship.

When he understood his mistake he helped to evacuate ... passengers and died ... hero. He was one of... 1490 people who drowned on that terrible night.

III. Вставьте правильный предлог или послелог, где необходимо.

1.1 am not satisfied... my progress ... maths.

2. He was ... such a hurry, so he left... the party... saying good-buy to the host.

3. Luckily we arrived ... the station ... fifteen minutes after we had left home.

IV. Составьте предложения, расположив слова в нужном порядке.

1. excuse/no/for/coming/time/exam/in/to/mere/is/not/the/his.

2. ours/house/next/be/to/finished/the/year/this/will?

3. television/very/sports/on/relaxing/watching/is.

V. Переведите на английский язык слова, данные в скобках.

1. Very (мало) customers were satisfied with the service.

2. This way is (намного) safer than the other one.

3. At that time it began raining (сильно). 4. I am afraid Jane doesn't (делает) any housework at all.

5. (Никто) of his parents realised what was happening.

6. He said he would like to (лежать) in the sun for an hour.

7. Some people keep dogs as pets, (другие) have cats.

8. Sometimes the girl felt (взволнованной) without any reason.

VI. Выберите правильный вариант.

1. a) They reached to the lake at night.

b) They reached the lake at night.

c) They reached at the lake at night. 2. a) Dick worked hard last term and was a success.

b) Dick worked, hard last term, and-had a success.

c) Dick has worked hard last term and was a success.

VII. Прочитайте текст и письменно переведите 2-й абзац.

MARKETING MANAGEMENT

Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level, is characterized in terms of these general functions.

Management is a variety of specific activities. Marketing management refers to a broad concept covering organizations of production and sales of products, which is based on consumer requirements research. All companies try to look beyond their present situation and develop a long-term strategy to meet changing conditions in their industry. Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategies, planning marketing tactics and controlling marketing results.

Strategic planning includes defining the company's long-term objectives as well as specific objectives, such as sales volume, market share, profitability and innovation, and deciding on financial, material and other resources necessary to achieve those objectives.

In problems of market selection and product planning one of the key concepts is that of the Product Life Cycle. That product pass through various stages between life and death (introduction - growth - maturity - decline) is hard to deny. Equally accepted is the understanding that a company should have a -mix- of products with representation in each of these stages. Companies can make far more effective marketing decisions if they take time to find out where each of their products stands in its life cycle.

However, the concept of the product life cycle seems frequently forgotten in marketing planning, which leads to wrong decision-making.