Paragraph 3

26. broaden (broadens, broadening, broadened) [V] 1 to become wider

2 to affect or make sth affect more people or things

3 to increase your experience, knowledge, etc

3.26a. bring out (brings, bringing, brought) [PH V] here: (often simple tenses)

to make sth appear; to make sth easy to see or understand SYN: show up

26. bring out all of the ... skills of the craft set-phrase ▼▼▼

27. skill [N] 1 [C] a type of work or activity which requires special training and knowledge

2 [U] the knowledge and ability that enables you to do sth well

26. craft [N] here: [sing.] all the skills needed for a particular activity

27. ability [U/C] 1 [U] the quality or skill which makes it possible for someone to do sth 2 [C] (pl. abilities) a level of skill or intelligence

28. public opinion phrase an attitudinal measure of the image a public holds concerning some person, object, or concept

29. create (creates, creating, created) [V] to cause sth to appear or exist

30. message [C] (messages) 1 a piece of information or a request that you send to someone or leave for them when you cannot speak to them directly

2 sth that someone is trying to communicate, for example in a book or play,

is the idea or point that they are trying to communicate

3.33a. media [N pl./C] (the media; all media) 1 (the media) [Csing. + sing./pl.v.]

the main ways that large numbers of people receive information and

entertainment, that is television, radio and the newspapers

■ средства массовой коммуникации

2 pl. of MEDIUM [C] 2.1 a way of cummunicating information, etc. to

people 2.2 sth that is used for a particular purpose 2.3 (biology) a substance

that sth exists or growth in or that it travels through

3 MEDIUM (pl. mediums) a person who claims to be able to

communicate with the spirits of dead people

===============

• the mass media [C pl.] sources of information and news such as newspapers, magazines, radio and television, that reach and influence large numbers of people

26. evaluate (evaluates, evaluating, evaluated) [V] to form an opinion of the amount, value or quality of sth after thinking about it carefully SYN: assess:

27. effectiveness [U] (also less frequent effectivity)

28. remain (remains, remaining, remained) [V] to stay and still exist in a particular state or condition

29. crucial [ADJ] extremely important

30. area (areas) [C] here: a particular subject/topic or a particular part of a larger, more general situation or activity

31. knowledge [U] information and understanding about a subject which a person has, or which all people have

==========================================================