1. Look up the pronunciation of the following words:

varying, variance, environment, recipient, divergent, audiovisual, brochure

2. Give Russian equivalents:

to influence smb, to favor smth, location, to oppose smth, predisposition,

controversy, to hinder, national origin, reference books, online databases, to be

truly representative of smb, smth, applicable.

Use them In situation of your own.

3. Give English equivalents

осознавать ч.-л., ценности, основываться на ч.-л.,. достичь цели, в обрат­

ном порядке, от имени к.-л., уровень образования, род занятий, место

жительства, привести к ошибке, особенности.

Reproduce them in situations from the text.

4. Translate in writing:

1) The first paragraph of the text.

2) "When something happens or is likely to happen, the people become concerned — if they know about it".

3) Your message must reach the audience with enough power and frequency to make an impact.

4) Every organization has different publics, divergent interests, dissimilar objectives, unique problems, distinctive beliefs, and its own peculiarities.

5. Give synonyms:

vigorously, evident, growing, need, to prohibit, a gaffe, beneficial, to acquire.

6. Give antonyms:

favourable, inconvenience, identical, desirable, to refuse, distinctive, realistic, convincing.

7. Answer the questions:

1) What is the basic purpose of public relations?

2) Is public opinion just mass opinion? How can you define public opinion?

3) How can an opinion be expressed?

4) What is an attitude?

5) What does the awareness of the people usually result from?

6) How many elements does the process of communication depend on?

7) What are these elements and in what order should you think of them?

8) What factors affect the reaction of the target audience?

9) What should be used to research the audience?

10) What are the physical channels that carry the message to the receiver?

11) How can you define the sender?

12) What does planning the message start with?

8. Find in the text the sentences where the Infinitive is used.

Translate these sentences and analyse the use of the Infinitive.

9. Insert prepositions:

1) The reason..........the varying opinions is the variance..........attitudes.

2) ..........the case..........the proposed factory move, the opinion.......... the

stockholders is probably based..........an attitude concerned..........costs and

profits.

3) The opinion..........the employees is probably based..........a concern..........their

jobs or the inconvenience..........moving..........a new environment.

4) This process depends..........four elements.

5) (..........) those who can help or hinder your organization..........attaining its

objectives.

6) People have to express their opinions..........others..........similar attitudes.

7) Someone must call..........action.