- •Contents
- •Objectives
- •Audiences
- •8. Find in the text the examples of
- •9. Explain the grammatical structure of the following sentence:
- •10. Answer the following questions:
- •6. Give antonyms:
- •8. Paraphrase the italicized words:
- •1. Look up the pronunciation of the following words:
- •2. Give English equivalents:
- •5. Give synonyms:
- •16. Explain the following statements:
- •17. Comment on the following statements
- •18. Speak on the sectors Bias and Politically Incorrect Language analysing the given examples.
- •19.Give a summary of the unit.
- •1. Look up the pronunciation of the following words:
- •2. Give Russian equivalents:
- •4. Translate in writing:
- •7. Answer the questions:
- •8. Find in the text the sentences where the Infinitive is used.
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements. Do you agree with them?
- •12. Develop the following statements
- •7. Answer the questions:
- •8. Paraphrase the italicized words:
- •9. Find in the text the sentences where the modal verb "may" is used.
- •10. Insert prepositions:
- •11. Explain the following statements:
- •12. Comment on the following statements:
- •13. Discuss the Hierarchy-of-Needs Theory
- •14. Develop the following points:
- •Unit three
- •8. Paraphrase the italicized words:
- •9. Find in the text sentences with the Gerund and translate them.
- •10. Insert prepositions:
- •Unit four
- •8. Paraphrase the italicized words:
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements:
- •12. Topical questions:
- •13. Here are some ideas related to persuasive writing.
- •8. Write out all the irregular verbs and give their 3 forms.
- •10. Insert prepositions:
- •11. Explain the following statements:
- •12. There are 4 points in the text that a public relation writer must keep in mind
- •13. Develop the following statements:
- •Internal News Sources
- •8. Paraphrase the following statements:
- •9. Explain the grammatical structure of the following sentences.
- •10. Insert prepositions:
- •Find in the text the expressions with the noun "coverage".
- •13. Comment on the following statements and illustrate them:
- •14. Topical questions:
- •15. Develop the following points:
- •8. Explain the grammatical structure of the sentences.
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements:
- •12. Topical questions:
- •13. Develop the following statements:
- •1. Give English equivalents:
- •3. Translate in writing:
- •5. Give antonyms:
- •6. Answer the questions:
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Develop the following statements:
- •7. Paraphrase the following statements:
- •8. Find in the text words related to finance, and advertising and publicity with
- •9. Insert the articles where it is necessary:
- •10. Insert prepositions:
- •8. Give the derivatives of the following words and use them in the sentences of your own:
- •9. Paraphrase the italicized words:
- •10. Find in the text all the cases of Modal Verbs, translate them and explain their usage.
- •11. Find in the text all the cases of Infinitives, determine their function in the sentences and translate them.
- •12. Insert prepositions:
- •13. Explain the following statements:
- •14. Give a summary of the text
- •15. Topical questions:
- •13. Explain the following statements:
- •14. Topical questions:
- •15. Give a summary of the text
- •16. Develop the following statements:
- •1. Look up the pronunciation of the following words:
- •2. Give English equivalents:
- •4. Translate in writing:
- •6. Give antonyms:
- •7. Answer the following questions:
- •10. Insert prepositions:
- •11. Explain the following statements:
- •Exercises
- •2. A company employee asked a manager whether a company-requested early retirement would affect the amount of his pension. Here is the answer he received from the manager.
- •Vocabulary
- •A glossary
11. Explain the following statements:
1) You should realize that a smattering of knowledge can be dangerous.
2) They (lawyers) are experts on the law but not on effective communication.
3) "No comment" is perceived as a guilty plea in the court of public opinion.
4) The public relations staff should keep the legal staff up to date on public issues and media concerns that will require an organizational response.
5) Most situations are neither black nor white but rather various shades of grey
6) Although the public relations writer is an advocate and must convey information in a persuasive way, this does not excuse the presentation of false or misleading information.
7) All parties, they believe, are entitled to tell their side of the story and be represented by public relations counsel.
12. Topical questions:
1) Can you illustrate the five moral obligations of public relations practitioners which are given in the text?
2) What do you consider the role of a public relations writer is?
13. Comment on the following statements. Do you agree with them? Prove your point of view.
1) Ethical considerations, like the law, are often ambiguous and subject to interpretation.
2) The simple axiom "always tell the truth" understates the complexity of the decision process.
14. Give a summary of the text.
15. Develop and illustrate the following statements:
1) Lawyers and legal staff members are valuable resources for understanding the various legal implications of public relations activities. They are allies, not enemies.
2) Public relations writers are more than wordsmiths and technicians, they have a moral and ethical responsibility to communicate in a fair and truthful manner.
3) Ethics are vital for professionalism. You must do more than just obey the law. You must consider the public interest.
APPENDLX
FORMULAS SPEECH:
a) Agreement
1) Yes, that's true.
2) There I agree completely
3) Beyond all doubt
4) I can't agree more-
b) Disagreement
1) I don't think that's quite right
2) I'm afraid I don't agree
3) That's not quite so
4) I wouldn't say so
5) Oh no, quite on the contrary
6) It's all very well to say..., but
7) It's not as easy as all that...
8) There's something in that but..
c) Your own opinion
1) I think that
2) In my opinion
3) In my view
4) I feel that
5) My view is that
6) To my mind
7) Well, that depends
ADDlVTIONAL
Exercises
PART I
1. In a magazine or a newspaper, find a piece of writing that you think is outstanding. Write a 500-word critique on the style and effectiveness of this piece. What principles and concepts of good writing does it illustrate?