- •Contents
- •Objectives
- •Audiences
- •8. Find in the text the examples of
- •9. Explain the grammatical structure of the following sentence:
- •10. Answer the following questions:
- •6. Give antonyms:
- •8. Paraphrase the italicized words:
- •1. Look up the pronunciation of the following words:
- •2. Give English equivalents:
- •5. Give synonyms:
- •16. Explain the following statements:
- •17. Comment on the following statements
- •18. Speak on the sectors Bias and Politically Incorrect Language analysing the given examples.
- •19.Give a summary of the unit.
- •1. Look up the pronunciation of the following words:
- •2. Give Russian equivalents:
- •4. Translate in writing:
- •7. Answer the questions:
- •8. Find in the text the sentences where the Infinitive is used.
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements. Do you agree with them?
- •12. Develop the following statements
- •7. Answer the questions:
- •8. Paraphrase the italicized words:
- •9. Find in the text the sentences where the modal verb "may" is used.
- •10. Insert prepositions:
- •11. Explain the following statements:
- •12. Comment on the following statements:
- •13. Discuss the Hierarchy-of-Needs Theory
- •14. Develop the following points:
- •Unit three
- •8. Paraphrase the italicized words:
- •9. Find in the text sentences with the Gerund and translate them.
- •10. Insert prepositions:
- •Unit four
- •8. Paraphrase the italicized words:
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements:
- •12. Topical questions:
- •13. Here are some ideas related to persuasive writing.
- •8. Write out all the irregular verbs and give their 3 forms.
- •10. Insert prepositions:
- •11. Explain the following statements:
- •12. There are 4 points in the text that a public relation writer must keep in mind
- •13. Develop the following statements:
- •Internal News Sources
- •8. Paraphrase the following statements:
- •9. Explain the grammatical structure of the following sentences.
- •10. Insert prepositions:
- •Find in the text the expressions with the noun "coverage".
- •13. Comment on the following statements and illustrate them:
- •14. Topical questions:
- •15. Develop the following points:
- •8. Explain the grammatical structure of the sentences.
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Comment on the following statements:
- •12. Topical questions:
- •13. Develop the following statements:
- •1. Give English equivalents:
- •3. Translate in writing:
- •5. Give antonyms:
- •6. Answer the questions:
- •9. Insert prepositions:
- •10. Explain the following statements:
- •11. Develop the following statements:
- •7. Paraphrase the following statements:
- •8. Find in the text words related to finance, and advertising and publicity with
- •9. Insert the articles where it is necessary:
- •10. Insert prepositions:
- •8. Give the derivatives of the following words and use them in the sentences of your own:
- •9. Paraphrase the italicized words:
- •10. Find in the text all the cases of Modal Verbs, translate them and explain their usage.
- •11. Find in the text all the cases of Infinitives, determine their function in the sentences and translate them.
- •12. Insert prepositions:
- •13. Explain the following statements:
- •14. Give a summary of the text
- •15. Topical questions:
- •13. Explain the following statements:
- •14. Topical questions:
- •15. Give a summary of the text
- •16. Develop the following statements:
- •1. Look up the pronunciation of the following words:
- •2. Give English equivalents:
- •4. Translate in writing:
- •6. Give antonyms:
- •7. Answer the following questions:
- •10. Insert prepositions:
- •11. Explain the following statements:
- •Exercises
- •2. A company employee asked a manager whether a company-requested early retirement would affect the amount of his pension. Here is the answer he received from the manager.
- •Vocabulary
- •A glossary
1. Give English equivalents:
ни при каких обстоятельствах, взять что-то на себя, предварительный, гонорар, быть приспособленным к ч.-л., возражать против ч.-л., подтверждать, заполнить бланк, позировать для ч.-л., охватывать период времени, одобрить материал.
2. Give Russian equivalents:
marital status, to reveal smth, in terms of, a clear-cut statement, to reinforce, explicit, to suffice, sensitivity, to elicit facts,
3. Translate in writing:
The sector Releases for Advertising and Promotion.
4. Give synonyms:
substantial, merely, prominent, to purchase, to create problems, to obtain, consent, primarily.
5. Give antonyms:
to reveal, identifiable, to be willing, favorable, interesting, complex, sensitivity, to approve.
6. Answer the questions:
1) In recent years, there has been a great increase in sensitivity to invasion of privacy, hasn't there?
2) Can protection of employee privacy create problems?
3) How can much information to flesh out a story be obtained?
4) What kind of facts should a public relations writer elicit?
5) What can you merely confirm when asked by a reporter for information about an employee?
6) What shouldn't you tell a reporter under any circumstances?
7) What is another way for a company to protect itself against employee invasion-of-privacy suits?
8) What does using names and photos of people in advertising and promotions require?
9) Is a person's right of privacy violated when photos or names of individuals are published without prior written consent for commercial purposes or purpose of trade?
10) Are product news release covered under many of the same guidelines which are applied to advertising?
11) Are individuals usually offered a cash payment in addition to a signed consent form?
12) Do signed forms and releases cover a specified period of time?
13) Do you need a release when the photo records a public event?
7. Paraphrase the italicized words:
1) In general, laws and lawsuits strive to prevent anyone from knowing anything about an individual that that individual does not want to be known.
2) Much information to flesh out a story can be obtained by asking questions с each person involved.
8. Explain the grammatical structure of the sentences.
Use the same structure in the sentences of your own.
Make use of the active words.
1) Most people are willing to have favorable things said about themselves.
2) Once the material has been approved, get the subject to sign it.
9. Insert prepositions:
1) People are interested... people.
2) If he or she objects... anything, take it....
3) It lets you and the company... the book... terms... protecting the employee’s
privacy.
4) Another way... a company to protect itself... employees' invasion... privacy suits is to have a standard biographical form that each one fills... .
5) ... the top... this form should be a clear-cut statement.
6) ... addition... a signed consent form, individuals are usually offered a cash payment.
7) Much information to flesh... a story can be obtained ... asking questions... each person involved.
