Get to the stars project

Political aspects

Economical aspects

Regulation of sanitary standards; Tighter health standards; The problem of waste disposal;

Impact on the environment of the city; Antimonopoly legislation; Federal law «Prohibition of competence»; Governmental program of supporting of start-up business; Changes in governmental policy towards business activity; Tightening state control over the activities of business entities and penalties.

Introduced tax incentives for small businesses; 2013 Cancellation of the single tax on imputed income — considerably reduces and simplifies contacts with fiscal services, such contacts are more expensive for very small businesses; Influence of the weather: our main idea is stars. If there aren't any on the sky we should switch on the specialized equipment. Hence, costs on the power will be higher; Competitors: The market is full of different cafes and restaurants and our target is to draw customers' attention to our café and to make them choose our services instead of other; Payable demand: Our target audience is really wide (from studends or even puples to old people); The average bill >1000 rub. Unemployed such as students can't afford to visit our café often; Distribution: We need supply of the food every day. So, there is the risk of incompetent suppliers and delays of supplies; Needs of customer: We should accurately develop our services and give them qualitatively. In other way we have the risk to disappoint our customers, giving them another service than they expected. Hence, we lose extra profit; External economic costs: raw materials, salaries, cost of equipment: We should supply equipment such as stove, fridge, projector, conditioner, screen, sound system, furniture. We should pay salaries to our employers, supply food, films, payments of central heating, water, electricity. So we should spend the huge amount of money at the beginning and risk to don't get profit.

Socail aspects

Tehnological aspects

Incomes and costs: The world finance crisis lead to decrease of incomes and people spend less money on food and refuse from expensive dishes. So there is an opportunity of new wave of crisis and decrease of costs on our cafe for people; Migration; Mass Media: As any café we risk to be slandered in Mass Media; Changes in legislation about smoking in public places. If we prohibit to smoke we risk to lose part of customers; The behavior of customers: We risk to lose the interest of consumers; Competitors: We risk to get competitors, who will create something similar to our café; Advertising: We risk to spend much money on it: Ethic and religion: Films and food should cover big audience and we should consider them religious and ethical preferences. In other way we risk to lose a part of the customers.

The interior of café is planned to create special. It requires big investments; Transport.

Strengths

Weaknesses

Cafe without analogues; A unique location; A unique interior; A special Space menu; Various events in the cafe (film screenings, parties) Space show; Nice view of the city; Impeccable service; Compliance of the price = quality; The projection of the real space of the roof at night and at cloudiness of the sky; Our factory kitchen; Only fresh and natural products; Narrow focus;

Wide target audience:

Large numbers of staff (staff turnover); Problems in obtaining copyrights to films;

Lack of space.

Opportunities

Threates

New markets (other big cities of Russia);

International markets;

Selling of franchise.

High rent payments;

Already established supply chain from competitors; Competition from other alternative places of catering and entertainment; More lucrative offers from competitors, due to lower costs (price wars);

High taxation;

Corruption.