- •I.Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •IV. Answer the following questions:
- •VI. Define the terms:
- •V. Translate into English:
- •VI. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions and word-combinations:
- •X. Inform the group about your activities and find out if he or she does the same:
- •XI. Express doubt concerning the truth of the following statements:
- •XII. Ask about the following as in the model:
- •XIII. Translate into English:
- •XIV. Communicative situations:
- •I. Read and memorize following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make your own dialogue using the following words, expressions and word-combinations:
- •X. Open the brackets using the Present Indefinite Tense in the Passive Voice:
- •Read and change the sentences according to the model:
- •Translate into English:
- •Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following words, expressions and words-combinations:
- •X. Refer the following statements to the past:
- •XI. Ask questions to which the following statements are answers:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •Ill. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •Answer the following questions:
- •Define the terms:
- •Translate into English:
- •Make up your own dialogue using the following words, expressions and word-combinations:
- •Express the following in the Passive Voice:
- •Ask questions to the following sentences:
- •XII. Translate into English:
- •Communicative situation
- •Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •Define the terms:
- •Translate into English:
- •Read and dramatize the following dialogue:
- •Make up your own dialogue using the following expressions:
- •Ask for confirmations of the truth of the following statements:
- •Translate into English:
- •Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •Define the terms:
- •Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •Make up your own dialogue using the following expressions:
- •Make the following sentences passive:
- •Translate the verbs in brackets in English using them in the necessary tense-form:
- •Translate into English:
- •Communicative situations:
- •Read and memorize the following words, word- combinations and word-groups:
- •Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •Make up your own dialogue using the following expressions:
- •Put questions to the italicized words:
- •Replace the infinitives in brackets by the Present Continuous Tense (the Active Voice):
- •Translate into English:
- •Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents to the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences using the Passive Voice according to the model:
- •XI. Replace the infinitives in brackets by the Present Continuous Tense (the Passive Voice):
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Put the infinitives in brackets in the Past Continuous Tense:
- •XI. Paraphrase the following sentences as in the model:
- •XII. Translate into English using the Past Continuous Tense (the Active Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences using the Passive Voice:
- •XI. Ask when and what-questions using the Passive Voice:
- •XII. Translate into English using the Past Continuous Tense (the Passive Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIll. Read and dramatize the following dialogue:
- •Make up your own dialogue using the following expressions:
- •Put questions to the italicized words:
- •XI. Change the following sentences from direct into indirect speech:
- •XII. Translate into English using the Future Continuous Tense (the Active Voice):
- •XII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Transform the negative form of the Present Continuous Tense into the affirmative form of the Present Perfect Tense (the Active Voice):
- •XI. Put the infinitives in brackets in the Present Perfect Tense (the Active Voice):
- •XII. Translate into English:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Ask questions as in the model:
- •XI. Ask when and where-questions using the Passive Voice:
- •XII. Translate into English, using the Present Perfect Tense (the Passive Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change from direct into indirect speech:
- •XI. Ask questions as in the model:
- •XII. Translate into English using the Past Perfect Tense (the Active Voice):
- •XIII. Communicative situations:
- •Read and memorize the following words, word- combinations and word-groups:
- •Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •Answer the following questions:
- •Define the terms:
- •Translate into English:
- •Read and dramatize the following dialogue:
- •Make up your own dialogue using the following expressions:
- •Make up one complex sentence according to the model:
- •Make the following sentences passive:
- •XII. Translate into English:
- •XIII. Communicative situations:
-
Make up your own dialogue using the following expressions:
principal ingredients of productivity division of labor
to lack motivation to do one's best skilled worker
to bring the price down to the point consumption
to gain dignity and respect to go into production
to-perform one's task process
-
Put questions to the italicized words:
1. Many appliances and other labor saving goods are becoming less expensive and more afford able for the average family. 2. The population is growing now at a faster rate than production in that country. 3. Steps to restore full employment are increasing. 4. They are producing more and better products with the same time and resources. 5. Union restrictions are preventing employers from laying off workers as quickly as they might prefer.
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Replace the infinitives in brackets by the Present Continuous Tense (the Active Voice):
1. What (to do) he now? He (to bring) the price of this commodity down to the point where most families can afford it. 2. Look! The new device (to break) the operation into 30 steps performed by individual workers. 3. Everyone who (to look for) work can find a job. 4. Studying the time and resources that go into production, you (to analyze) productivity. 5. Employers (to employ) the optimum number of workers.
-
Translate into English:
1. У цих регіонах кількість продукції тепер зростає швидше за кількість населення. 2. Він знайде те, що шукає для ефективного використання обладнання. 3. Директори комерційних фірм використовують капітал і робочу силу, щоб максимально підвищити продуктивність праці. 4. Оптові торговці та виробники скорочують кількість товарів і рівень виробництва, щоб знизити ціни. 5. Вони знижують тверді ціни за одиницю товару, оскіпьки випуск продукції зростає.
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Communicative situations:
1. Despite the tremendous gains in productivity in the United States in recent decades, the rate of increase has been
declining. Discuss how each of the trends described below has affected productivity.
In your opinion, which trend has had the greatest effect on productivity?
-
High energy costs have shifted funds investment in research and development to exploration for new energy sources.
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Although they may be necessary to protect the health and safety of the people, government regulations tend to increase production costs.
-
The growth in the numbers of young and inexperienced workers has reduced productivity in some industries.
-
Do you agree or disagree with the following statements on ways to improve productivity? Discuss these statements.
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Government can help to improve productivity by providing more money for medical research, the space program, and research in other highly technical areas rather than for education and other human services.
-
Business can improve productivity by investing in new machines and other equipment and by reducing its marketing efforts — even if profits decline for a time.
-
Labor can help improve productivity by agreeing to accept lower wages.
-
Government can help improve productivity by reducing or eliminating taxes on capital gains.
-
Government can help improve productivity by eliminating rules and regulations about safety and pollution.
-
If workers were involved in making decisions, they would try harder to increase productivity.
-
-
Identify which of the «Four P's of Marketing» the businesses in the following situations used or ignored. Explain your reasoning.
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Ford produced the Edsel, a large heavy automobile, when the public was more interested in smaller, sportier cars.
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Ford emphasizes «quality» in the advertising campaigns.
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Jose has always wanted to own and operate a Mexican restaurant. He is excited because he can get a good deal on a building with all the stoves, ovens, refrigerators and other things he needs. The building has housed four different restaurants in the last two years.
-
Jose made sure he put a large «Under New Management» sign in front of his new restaurant.
-
Coca Cola attempted to replace its traditional cola with a new, sweeter version.
-
Most soft drink bottlers now provide diet and caffeine- free drinks.
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Lesson 8 HOW FIRMS COMPETE