
- •Университет Сервиса и экономики
- •Организация обслуживания туристов
- •Содержание
- •Введение
- •Краткие методические указания
- •Part I unit 1. Globalisation
- •A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Give synonyms to the words:
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Read the text:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first, the second, the third and the last abstracts of the text in written form, entitle them. Choose the best translator.
- •Render the text following the tips:
- •A) Read the text: text b Positive and Negative Effects of Globalisation
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the words with their definitions:
- •Translate the sentences into Russian:
- •A) Read the text: text c Anti-Globalisation
- •Render the text: Проблемы глобализации
- •12. Discuss the following questions:
- •Unit 2. World economy
- •1. A) Study the following words and word combinations:
- •3. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •4. Give synonyms to the words:
- •5. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •6. Match the words and their definitions:
- •7. Translate the sentences into Russian:
- •8. Translate the sentences into English:
- •9. A) Read the text:
- •10. Read and memorize the dialogue. Represent it in class.
- •Introducing something surprising:
- •Render the text: Как поправить дела в мировой экономике
- •Discuss the following questions:
- •Unit 3. Economy of europe
- •1. A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •2. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •3. Give synonyms to the words:
- •4. A)Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •5. Translate the sentences into Russian:
- •Match the word combinations with their Russian equivalents:
- •A) Read the text:
- •8. Before reading tasks:
- •Text b Economic Development Of Europe
- •9. Render the article: Европа дороже Америки
- •10. Discuss the following questions:
- •Unit 4. Economy of russia
- •1. A) Study the following words and word combinations:
- •2. Give synonyms to the words:
- •3. Give antonyms to the words:
- •4. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •5. Match the word combinations with their Russian equivalents:
- •6. Translate the sentences into Russian:
- •7. Match the words and their definitions:
- •A) Read the text: Economy of Russia
- •Industry and Trade
- •Study the dialogue on the current state of the Russian economy. Make up your own opinion on the problems raised in the dialogue. Share your ideas with the class.
- •10. Mikhail and Maxim are discussing the question how a rise can be seen in the Russian economy. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •11. Lena and Oleg are discussing the question why Russia is still experiencing economic decline. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •12. Render the text: Россия как страна незавершенных реформ
- •13. Discuss the following questions:
- •Unit 5. Economy of the united states of america
- •A) Study the following words and word combinations:
- •Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of the United States
- •A) Read the text. Think of a title for it.
- •Render the newspaper article: Мир больше не пляшет под дудку Америки
- •10. Discuss the following questions:
- •Unit 6. Economy of japan
- •A) Study the following words and word combinations:
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of Japan
- •9. A) Read the article.
- •10. Translate the sentences into English:
- •12. Discuss the following questions:
- •Part II unit 1. Entrepreneur
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Give Russian equivalents to the following words and expressions:
- •Explain in your own words the meaning of these terms.
- •Match the definitions and see if you were right:
- •A) Can you give a definition of an entrepreneur and list traits typical of entrepreneurs? Read the following text and find out whether you were right:
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn. Render the text.
- •A) Read the article.
- •14. A) Read the information about one of the World's richest men Ingvar Kamprad, ikea founder and restore missing questions:
- •15. Render the text: Содержание предпринимательской деятельности
- •16. Discuss the following questions:
- •Unit 2. Famous entrepreneurs
- •A) Study the following words:
- •Match the words and their definitions:
- •A) Give Russian equivalents to the following words and expressions:
- •Translate the sentences into Russian:
- •A) Read the text: Steve Jobs
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •10. Summarize your own opinion of the problem discussed in the article in a single paragraph. Use the following linking ideas:
- •What's Your Entrepreneurial Personality Type?
- •11. A) Read the interviews, clarify any difficult terms with a dictionary or glossary:
- •12. Render the text: Опра Уинфри - самая богатая женщина
- •Discuss the following questions:
- •Unit 3. Social entrepreneurship
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Give Russian equivalents to the following words and expressions:
- •A) Can you give a definition of social entrepreneurship and list traits typical of social entrepreneurs? Read the following text and find out whether you are right:
- •Answer the questions:
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •Is it told about a social or business entrepreneur in this article?
- •10. A) Complete the dialogue between the interviewer and Dr. Randal Pinkett, a successful businessman. Choose from the words in the box.
- •11. Read Henry Ford quotations for entrepreneurs. Are the following statements true or false? Provide your arguments:
- •12. Render the text:
- •Discuss the following questions:
- •Part III unit 1. Tourism. Definition, classification and prerequisites.
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Work in groups of four. Make a list of forms of tourism you know. Think of brief definition of each of them and discuss in the group.
- •A) Can you give a definition of tourism and list the 3 basic forms of tourism and then by combining them list categories of tourism? Read the following text and find out whether you are right:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the early history of tourism. Discuss in pairs what events and conditions in society do you think first led to tourism?
- •10. A) Read the interview with Indonesian Vice-President Jusuf Kalla who tells Bali Post why he's pushing for higher tourism targets.
- •11. Render the text: «Британцы едут в Россию испытать дедовщину»
- •12. Discuss the following questions:
- •Unit 2. Tourism in russia
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into English:
- •Translate the sentences into Russian:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the trends in business travel in Russia. Discuss in pairs what events do you think helped to develop business travel in our country?
- •10. Read the article below about airport hotels.
- •In most of the lines 1 - 12 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
- •If a line is correct, write correct, if there is an extra word in the line, write the extra word.
- •Checking in to a working base
- •11. Render the text: в России продолжается спад въездного туризма
- •12. Discuss the following questions:
- •Part IV texts for supplementary reading единые задания к текстам:
- •Historical precedents of globalisation
- •Theodore levitt and his role in developing term globalisation
- •The state of world trade
- •U.S. Economy in worst hiring slump in 20 years
-
Translate the sentences into Russian:
1. Globalisation is the process by which the experience of everyday life is becoming standardized around the world.
2. Globalisation relies on three forces for development: the role of human migration, international trade, and rapid movements of capital and integration of financial markets.
3. Globalisation has become identified with a number of large trends, such as the greater international movement of commodities, money, information, and people; and the development of technology, organizations, legal systems, and infrastructures to allow this movement.
4. The company has abandoned plans for further expansion.
5. Many business groups have been pressing the Federal Reserve to loosen interest rates.
6. We must push for a reduction in the size of our costs.
7. The town relies on the seasonal tourist industry for jobs.
8. Japan was never really sinicized, and what was best in China never became hers.
-
A) Read the text:
TEXT A
Globalisation refers to a process of increasing integration between units around the world, including nation-states, households/individuals corporations and other organizations. It is an umbrella term, covering economic, trade, social, technological, cultural and political aspects, and is the opposite of deglobalisation. Theodore Levitt is usually credited with globalisation's first use in an economic context.
Today, a proactive form of globalisation is emerging, spawning from a drive by international corporations to loosen trade restrictions. It is the global financial firms that have been the most eager proponents of this expansion. A group of advocates from different parts of the world had been pushing for an integrated global society as envisioned in The Globalist Manifesto which is the foundation of globalism ideology.
A number of definitions abound, but all generally note the increasing convergence of markets, economies, and ways of life across the world. A broad overview definition is that globalisation is the worldwide process of homogenizing prices, products, wages, rates of interest and profits. Globalisation relies on three forces for development: the role of human migration, international trade, and rapid movements of capital and integration of financial markets.
The IMF, International Monetary Fund, stresses the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions ... free international capital flows, and more rapid and widespread diffusion of technology.
A less economic-focused definition from the Encyclopedia Britannica states that globalisation is the "process by which the experience of everyday life ... is becoming standardized around the world."
Globalisation has various aspects which affect the world in several different ways:
-
industrial globalisation (alias trans nationalization) - rise and expansion of multinational enterprises
-
financial globalisation - emergence of worldwide financial markets and better access to external financing for corporate, national and subnational borrowers
-
political globalisation - spread of political sphere of interests to the regions and countries outside the neighborhood of political (state and non-state) actors and the potential formation of a global citizens movement
-
informational globalisation - increase in information flows between geographically remote locations
-
cultural globalisation - growth of cross-cultural contacts
-
globalism - connection between cultures, nations, and people, it embodies cultural diffusion, the desire to consume and enjoy foreign products and ideas, adopt new technology and practices, and participate in a "world culture". It is a universal, internationalist impulse that the world is connected.
-
globalist - someone who undisputably agrees with the process of globalisation.
Globalisation has become identified with a number of large trends, most of which may have developed or accelerated since World War II. These include the greater international movement of commodities, money, information, and people; and the development of technology, organizations, legal systems, and infrastructures to allow this movement. Some of the trends include the following:
-
Greater international cultural exchange
-
Spreading of multiculturalism, and better individual access to cultural diversity. However, the imported culture can easily supplant the local culture, causing reduction in diversity through hybridization or even assimilation. The most prominent form of this is Westernization, but Sinicization of cultures also takes place.
-
Greater international travel and tourism
-
Greater immigration, including illegal immigration
-
Spread of local consumer products (e.g., food) to other countries (often adapted to their culture)
-
World-wide fads and pop culture such as Pokemon, Sudoku, Numa Numa, Origami, Idol series, YouTube, and MySpace
-
World-wide sporting events such as FIFA World Cup and the Olympic Games
-
Formation or development of a set of universal values
-
Technical/legal
-
Development of a global telecommunications infrastructure and greater transborder data flow, using such technologies as the Internet, communication satellites, submarine fiber optic cable, and wireless telephones
-
Increase in the number of standards applied globally; e.g. copyright laws, patents and world trade agreements.
-
The push by many advocates for an international criminal court and international justice movements.