- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Overseas markets
Overseas visits to Britain are increasing, as is the amount of money visitors spend once they are here.
Britain is now winning back the market share of world tourism which it lost during the 1980s and 1990s. Tourism is the fastest growing industry and the UK now accounts for around 5 per cent of world tourism receipts.
The British Tourist Authority (BTA) is the statutory body responsible for promoting Britain as a tourist destination worldwide.
BTA works in partnership with the Scottish, English, Welsh and regional tourist boards, and is a government-sponsored agency funded by the Department of National Heritage.
BTA’s main responsibilities are:
to promote tourism to Britain from overseas;
to advise the government on tourism matters affecting Britain as a whole;
to encourage the provision and improvement of tourist amenities in Britain.
In addition to its head office in London, BTA has a network of over 40 offices overseas which handle enquiries on Britain from members of the public, travel trade and media.
External Influences on International Travel to Britain
Socio-economic factors, demographic trends, the travel patterns of different nationalities, and political factors - all have a decisive influence on international travel to Britain.
Economic forecasts can help to determine target markets.
Decisive economic factors include employment and unemployment levels, interest rates, consumer confidence and levels of disposable income.
Discretionary or disposable income (the sum left after essential living costs and other fixed costs such as mortgage repayments have been paid) is a key determinant of tourism demand.
The cost of travel is a further determinant. The worldwide trend towards
deregulation of air travel should lead to reductions in air fares as competition between airlines intensifies.
There is also increased competition on the Channel routes, between the ferry companies and the Channel Tunnel.
Accommodation and entertainment costs (such as shopping, eating out and entry to attractions) are equally important in determining Britain’s competitiveness, as are exchange rates.
Other social factors which affect international travel trends are age, standard of living and holiday entitlement.
Factors Accounting for Britain’s Popularity as a Tourist Destination
Research undertaken by the BTA has shown that visitors to Britain are attracted by several aspects:
Heritage, countryside and attractions
historic cities
cathedrals and churches
castles
stately homes and their gardens
archaeological sites of major historical importance such as Stonehenge
industrial heritage
museums and galleries
literary heritage
tradition and pageantry
the beauty and diversity of Britain’s countryside and coasts
Entertainment and the arts
the range and quality of Britain’s artistic life (in London around 30 per cent of all theatre tickets are bought by overseas visitors)
the visual arts - many of our galleries enjoy an excellent reputation in overseas markets
sporting events - including Wimbledon tennis, British Open golf, Five Nations rugby, the FA Cup Final and major horse races
Accommodation
Britain offers a wide spectrum of accommodation ranging from small B&Bs (bed and breakfast) to luxuriously appointed self-catering cottages and apartments.
B&Bs and the opportunity they offer to stay in the home of a British family are especially popular with overseas visitors.
Shopping
Britain is renowned for its shopping in terms of quality, variety and value for money.
— Markets remain a strong favourite with many visitors.
(from Successful Tourism Marketing)
Task 5. Write a brief summary of the text
Task 6. Using the information from the text discuss the development of tourism in Russia along the following lines:
What government body in Russia is responsible for promoting Russia as a tourist destination?
What factors influence the development of international tourism in Russia?
What are the main attractions of Russia for foreign travellers?
What nationalities are Russia’s most frequent visitors? Why?
What is Russia’s biggest potential growth market for tourism? Why do you think so?
What needs to be done to persuade more people to visit Russia?
Task 7. Speak about prospects for tourism development in Russia.